Topic: Influence of digital marketing on the performance of small and medium entrepreneurs
Key Term or Phrase Source Information
influence of digital Source Type: Internet Source Digital marketing is basically promoting
marketing Author: Faradillah Iqmar Omar, the brand of business products using all
Ummi Munirah Syuhada Mohamad forms of digital advertising mediums as
Zan, Nor Azlili Hassan, Izzurazlia a more interactive and informative
Ibrahim alternative. This is in line with the
Date: September 13, 2020 availability of internet technology and
Title:Digital Marketing: An enabling various marketing methods to
Influence towards Business be done digitally. Entrepreneurs are
Performance among Entrepreneurs encouraged to use this mediums
of Small and Medium Enterprises optimally to achieve more aggressive
URL: and innovative business quality.
[Link] Specifically, this study aims to look at
0/acab188de309bba3a804b771db16 the digital media phenomenon which is
[Link] seen as increasingly powerful as
information and marketing channel agent
as well as to test the impact of its usage
on entrepreneurial performance. This
study will consider the aspect of
powerful digital marketing in the
development of business performance
among Small and Medium Enterprises
(SMEs).
Topic: digital marketing
Key Term or Phrase Source Information
digital marketing Source Type: Book The way businesses and other
Author:Dave Chaffey, Fiona Ellis- organizations interact with their
Chadwick audiences has changed due to digital
Date: February 2019 marketing. Consumers now have access
Title:Digital Marketing to a considerably greater variety of
URL: entertainment, goods, and services at a
[Link] variety of price points from many
hl=en&lr=&id=- sources, as well as a more simple
1yGDwAAQBAJ&oi=fnd&pg=PT1 manner to choose and buy goods.
7&dq=digital+marketing&ots=XiXo Organizations have the chance to grow
5RpM0-&sig=mURZiv- into new markets, provide new services,
uPf8v9LxkVzOXtm6qX8w&redir_e engage consumers in novel ways, and
sc=y#v=onepage&q=digital compete more fairly with bigger
%20marketing&f=false companies. These companies provide
Publisher: Pearson UK, 2019 marketing professionals the chance to
Edition: Seventh learn new skills and to make better use
vol.: N/A of these additional resources to increase
page: N/A the company's competitiveness. The
book is consists of definition, aims,
techniques, strengths, weaknesses, and
etc. of digital marketing in society.
Topic:The impact of social media marketing on brand equity
Key Term or Phrase Source Information
Social media Source Type: Internet Website This systematic review explores the
marketing Author: Abdulaziz Alhazmi, impact of social media marketing on
Abdulrahman Alfayez, Asim brand equity. While it does not
Almarshad, Ghaida Alotaibi, Aishah specifically focus on small businesses or
Aljuhani the development of businesses, it may
Date: 2021 still provide insights on the general
Title: The impact of social media impact of social media marketing on
marketing on brand equity: A brand equity, which could be relevant
systematic review for your research. The review discusses
URL: the theoretical and empirical research on
[Link] social media marketing and brand
tion/352197644_The_impact_of_soc equity, the factors that affect the
ial_media_marketing_on_brand_equ relationship between the two, and the
ity_A_systematic_review implications for businesses.
Topic: Marketing Strategies of Small Retail Businesses
Key Term or Phrase Source Information
Source Type: Internet Website This case study was to explore the
Author: Rochelle Jordan Social Media Marketing (SMM)
Date: October 2018 strategies used by small business
retailers to engage customers. This study
Title: Social Media Marketing
is all about exploring the SMM
Social Media Strategies Used by Small Retail strategies that are used by small
Marketing Business business retailers and how it might
URL: potentially benefit them.
[Link]
w/0d81a6e33e5afecba86b434583cb
040d/1?pq-
origsite=gscholar&cbl=18750
Topic: Strategic orientations and digital marketing tactics comparing developed and emerging markets
Key Term or Phrase Source Information
Digital marketing Source Type: Internet Website In this article, the impact of strategic
tactics Author: Sjoukje PK Goldman, orientations on the use of digital
Hester van Herk, Tibert Verhagen, marketing tactics and, subsequently, on
Jesse WJ Weltevreden the international business performance
Date: 2021 of small electronic retailers (e-retailers)
Title: Strategic orientations and in cross-border electronic commerce (e-
digital marketing tactics in cross- commerce) is analyzed. Furthermore,
border these relationships are compared
e-commerce: Comparing developed between e-retailers originating in both
and emerging markets developed and emerging e-commerce
URL: markets.
[Link]
f/10.1177/0266242620962658