2022 ANU BUSINESS CASE STUDY REPORT

I) Venture Proposal
1. Company overview - Mission and Vision
The company is a partnership run by Cassandra Taylor, Alan Ginting, and Joanna Cheng. It
offers management and advertising services for free and ticketed events catered to ANU
students. The business’ mission is to provide entertainment affordable for all students and open
for all performers, in order to share the founders’ passion for music and benefit the local
community. Its vision is to become the most sought-after management and advertising company
for top ticketed events attracting the ANU’s student body and Canberra community. The business
estimates to reach 150-225 participants/event, depending on the venue’s carrying capacity limit.
2. Measure of success
Firstly, by measuring customer satisfaction. The business should create surveys for ticketed and
free-entry customers separately. Because ticketed customers may not feel the same way as free
customers, as ticketed customers expect better value for their payment. Another method is to
notice customers' reactions throughout the event or to interview customers. Nevertheless, using
surveys through QR is the best choice, it is the fastest and most effective since everyone is
using smartphones nowadays. It will give the most answers in the shortest duration. In the
long-term, they should assess satisfaction through social media’s feedback from Facebook, and
Instagram, as they are proficient in it. Secondly, they could think about the efficiency of the
business and events by looking at revenues and expenditures of events to identify any inefficient
spending or replace events that do not receive large revenue with others, consider quality of flyer
designs and social media posts, the productivity of partners and workers.
3. Schedule of planned events [1]
FEB
Valentine's Music Event (Music
Event concert - Paid) Speed Friending - Free Movies night - Free
Venue Drama Centre Drama Centre Drama Centre
Date Feb 14th 2023 Feb 18th 2023 Feb 25th 2023
MAR EXAM SEASON (27th-31st)
Event Early 2000s - Guest Band: Guest band: Renae Stone
 WinningCombo (Themed music Music (Music concert -
night gala - Paid) Paid)
Venue Amphitheature Drama Center
Date March 3rd 2023 March 11th 2023
APR EASTER BREAK 4th - 11th EXAM (17th-21st)
Music Night Gala: ANU Students Magic show of Benny
Event Artists (Paid) Orson (Free) April Dance party (Paid)
Venue Amphitheatre Amphitheatre Drama Theatre
Date April 2nd 2023 April 7th 2023 April 22nd 2023
MAY
Jazz Night Guest Artist: ANU Random Play Dance
Event Open mic: Comedy (Free) Matt Dennett (Paid) Event (Free)
Venue May 5th 2023 May 13th 2023 May 20th 2023
Date Amphitheatre Amphitheatre Drama Theatre
JUN
Musician's Talk Show (Guest: Agung Guest band: Agung Mango Dance party
Event Mango) (Paid) Movies night (Free) 'Man On The Go' (Paid) (Paid)
Venue Amphitheatre Drama Theatre Drama Theatre Drama Theatre
Date June 2nd 2023 June 10th 2023 June 17th 2023 June 30th 2023
 II) Itemized Predicted Revenues and Expenditures Schedule
ITEMS FEBRUARY MARCH APRIL MAY JUNE
REVENUES
Ticket sales 3375.00 6750.00 9375.00 6375.00 8625.00
Dorito Sales Revenue 400.00 0 300.00 240.00 200.00
Coca Cola Sales Revenue 420.00 225.00 360.00 270.00 210.00
Bundy Ginger Beer Sales Revenue 600.00 600.00 2400.00 1800.00 600.00
SV Still Water Sales Revenue 160.00 72.00 288.00 288.00 72.00
Milky Way Chocolate Bar 400.00 0 0.00 150.00 50.00
TOTAL REVENUE 5355.00 7647.00 12723.00 9123.00 9727.00
EXPENDITURES
Amphitheatre rent 600.00 600.00 600.00 600.00 300.00
Drama Theatre rent 600.00 300.00 300.00 300.00 900.00
Guest artist 0.00 1335.00 647.50 500.00 650.00
Flyers printing cost 111.00 0.00 111.00 111.00 148.00
Doritos (45 G) 260.00 0.00 195.00 156.00 130.00
Coca Cola (375 ML) 138.60 74.2 118.80 89.10 69.30
Bundy Ginger Beer (375 ML) 235.50 588.75 942.00 706.50 471.00
SV Still Water (1.5 L) 190.08 63.36 253.44 253.44 63.36
Milky Way Chocolate Bar (22 G) 0.00 0.00 0.00 78.00 0.00
Plastic Cups (80 Cups per Pack) 41.88 34.90 55.84 55.84 62.82
Masks 39.95 39.95 39.95 39.95 39.95
Hand Sanitizer 12.98 25.96 25.96 25.96 12.98
Covid Safety Official Pay 69.00 69.00 69.00 69.00 92.00
Cleaning Services Payment 64.00 64.00 64.00 64.00 192.00
Light up letters 45.00 0.00 0.00 135.00 45.00
A0 Poster 113.30 0.00 0.00 169.95 113.30
Delivery cost 38.00 38.8 29.10 58.20 77.60
Emergency Fund 900.00 900.00 900.00 900.00 900.00
Security 325.32 216.88 433.76 433.76 216.88
Insurance 64.75 64.75 64.75 64.75 64.75
TOTAL EXPENDITURE
Ticket Sales Revenue FEBRUARY MARCH APRIL MAY JUNE
$15 x 225 students 3375.00
$20 x 225 tickets + $15 x 150 tickets 6750.00
$20 x 225 tickets + $20 x 150 tickets 9375.00
$25 x 225 tickets 6375.00
$25 x 225 tickets + $20 x 150 tickets 8625

*Prices in order to benefit students [9]

*Assuming that staff and faculty are less likely to visit the events, we used the price set for students
*Number of tickets based on target number of guests
Dorito Sales Revenue FEBRUARY MARCH APRIL MAY JUNE
$2.00 x 200 packs 400.00
$2.00 x 0 packs 0.00

$2.00 x 60 packs x 2 + $2.00 x 30 x 1

300.00

$2.00 x 60 packs x 2
240.00
$2.00 x 60 + $2.00 x 40 packs 200

*Quantities
Coca Cola Sales Revenue FEBRUARY MARCH APRIL MAY JUNE
$3.00 x 70 drinks x 2 times 420.00
$3.00 x 45 drinks + $3.00 x 30 drinks 225.00

$3.00 x 45 drinks x 2 times + $3.00 x 30 drinks

360.00
$3.00 x 45 drinks x 2 times

*Only for 2 events with different drinking needs for the

Random Play Dance event
270.00
$3.00 x 70 drinks 210

*Quantities estimated based on research [12]

Bundy Ginger Beer Sales Revenue FEBRUARY MARCH APRIL MAY JUNE
$4.00 x 150 bottles 600.00
$4.00 x 150 bottles 600.00

$4.00 x 225 bottles x 2 time + $4.00 x 150 bottle

2400.00
$4.00 x 225 bottles x 2 times
*Counted for 2 events because there is likely different
eating and drinking needs during random play dance events
(Being intoxicated makes dancing harder and participants in
Random Play Dance are generally more focused on
dancing) 1800.00
$4.00 x 150 bottles 600
*College students are more likely to drink so 100% of guests may drink.
SV Still Water Sales Revenue FEBRUARY MARCH APRIL MAY JUNE

$2.00 x 20 bottle x 2 times + $2.00 x 40 bottles 160.00

$2.00 x 36 bottles x 1 time 72.00

$2.00 x 54 bottles x 2 times + $2.00 x 36 bottles

288.00

$2.00 x 54 bottles x 2 times + $2.00 x 36 bottles 288.00

$2.00 x 36 bottles 72

*Every guest needs 12 oz (0.354882L) based on research.

Milky Way Chocolate Bar FEBRUARY MARCH APRIL MAY JUNE
$2 x 60 x 2 times 240.00
$2 x 0 0.00
$0.00
*Quick snacks are only necessary for Random Play Dance
Event 0.00

$1 x 150 guests

*Chocolate bar is quick and convenient to consume during

dancing breaks
150
$1 x 50 guests 50
Amphitheatre rent FEBRUARY MARCH APRIL MAY JUNE
$300 x 2 hour x 1 time 600.00
$300 x 2 hour x 1 time 600.00
$300 x 1 hour x 2 time 600.00
$300 x 1 hour x 2 times 600.00
$300 x 1 hour x 1 time 300.00
Drama Theatre rent FEBRUARY MARCH APRIL MAY JUNE
$300 x 1 hour x 2 times 600.00
$300 x 1 hour x 1 time 300.00
$300 x 1 hour x 1 time 300.00
$300 x 1 hour x 1 time 300.00
300 x 1 hour x 3 times 900.00
Guest artist/speaker FEBRUARY MARCH APRIL MAY JUNE

*Guest artists are not hired in listed events. 0.00

$485 x 1 hour x 1 time + $850 x 2 hour x 1 time

1335.00

$400 x 1 hour x 1 time + $247.50 x 1 hour x 1 time

647.50

$500 x 1 hours x 1 time

*Estimated from price listed [2] 500.00

$500 x 1 hour + $150 x 1 hour 650.00

*Prices based on quotes/prices listed or estimated

Flyers printing cost FEBRUARY MARCH APRIL MAY JUNE
$1.48 x 25 flyers x 3 times 111.00
$1.48 x 25 flyers x 2 times 74.00
$1.48 x 25 flyers x 3 times 111.00
$1.48 x 25 flyers x 3 times 111.00
$1.48 x 25 flyers x 4 times 148.00
*Price per flyer was based on total price of printing 100 A4 flyers from a local printing centre.
*Quantity based on the fact that there are many areas with high concentration of students so do not need many flyers to reach
large number of students. [3]
Doritos (45 G) FEBRUARY MARCH APRIL MAY JUNE

$1.30 x 80 packs 104.00

*Standing music concerts so no snacks sold. 0.00

$1.30 x 60 packs x 2 + $1.30 x 30

*Quantity sold on third event lowered due to the

nature of the event [4] 195.00
$1.30 x 60 packs x 2

*Not buying Doritos for Random Play Dance Event

[5] 156.00

$1.30 x 60 packs + $1.30 x 40 packs 130.00

*Assuming roughly 25% guests would choose to buy snacks (because the events are hosted after dinner/later at night so not
many people are hungry). Number of guests estimated [8]
*Price based on the price set by a bulk seller store from Canberra
Coca Cola (375 ML) FEBRUARY MARCH APRIL MAY JUNE
$0.99 x 70 drinks x 2 hours of film

138.60
$0.99 x 45 drinks x 1 time + $0.99 x 30 drinks x 1
time. 74.20
$0.99 x 45 drinks x 2 times + $0.99 x 30 drinks x 1
time 118.80
$0.99 x 45 drinks x 2 times

*Only for 2 events because soda is unsuitable for

Random Play Dance event 89.10

$0.99 x 70 drinks 69.3

*Price based on the price set by a bulk seller store from Canberra
*Number of guests estimated [8]
*We assume only 20% would buy Cola for the duration of event based on statistics found [6], except for movie events where
sodas are popular choices
Bundy Ginger Beer (375 ML) FEBRUARY MARCH APRIL MAY JUNE
$1.57 x 150 bottles
*No beer for Movies Night, Speed Friending 235.50

$1.57 x 225 bottle + $1.57 x 150 588.75

$1.57 x 225 bottles x 2 time + $1.57 x 150 bottle 942.00

$1.57 x 225 bottles x 2 times

*Buying for first two events only because of different

drinking needs during Random Play Dance event [7] 706.50
$1.57 x 150 + $1.57 x 150 bottles
*No beer for musician talk show, Movies Night 471.00
*College students are more likely to drink so 100% of guests will need a drink. Number of guests estimated [8]
*Price based on the price set by a bulk seller store from Canberra
SV Still Water (1.5 L) FEBRUARY MARCH APRIL MAY JUNE
$1.76 x 36 bottles x 3 times 190.08

$1.76 x 36 bottles x 1 time 63.36

$1.76 x 54 bottles x 2 times + $1.76 x 36 bottles x 1
time 253.44
$1.76 x 54 bottles x 2 times + $1.76 x 36 bottles x 1
time 253.44

$ 1.76 x 36 bottles 63.36

*Prices based on a bulk seller store in Canberra
*Every guest needs 12 oz (0.354882L) based on research. Number of guests estimated [8]
MILKY WAY CHOCOLATE BAR (22 G) FEBRUARY MARCH APRIL MAY JUNE

$0 0.00

$0 0.00

$0 0.00
$0.52 x 150 guests x 1 time

*Selling chocolate bar for the random play dance

event as snacks should be quick and convenient to
consume during dancing breaks
*Prices based on a bulk seller store in Canberra 78.00

$0 0.00

*Not buying for events where quick eating is not necessary

Plastic cups (80 cups per Pack) FEBRUARY MARCH APRIL MAY JUNE

$6.98 x 2 packs x 3 times 41.88

$6.98 x 3 packs + $6.98 x 2 34.90
$6.98 x 3 packs x 2 times + $6.98 x 2 packs x 1 time 55.84
$6.98 x 3 packs x 2 times + $6.98 x 2 packs

*Hold water for 225 guests in the Open Mic: Comedy

event and the Jazz Night Event; &r for 150 guests in
the Random Play Dance Event 55.84
$ 6.98 x 3 + $6.98 x 2 x 3

*For 150 guests in the Dance Party (hold water) 62.82

*Prices based on a bulk seller in Australia
*1 cup per 1 guest. Number of guests estimated [8]
Masks (50 per pack) FEBRUARY MARCH APRIL MAY JUNE
$39.95 x 1 pack x 1 times 39.95
$39.95 x 1 pack x 1 times 39.95
$39.95 x 1 pack x 1 times 39.95
$39.95 x 1 pack x 1 times
39.95
$39.95 x 1 pack x 1 times
39.95
*In case participants/staff forget to bring their own mask
*Prices based on a bulk seller in Australia
Hand Santizer (1L) FEBRUARY MARCH APRIL MAY JUNE
$12.98 x 1 bottle
*1 for Speed Friending which requires more contact
between people 12.98
$12.98 x 2 bottles x 1 time

*2 bottles for 2 entrances at the Amphitheatre 25.96

$12.98 x 1 bottle x 2 times

*1 time for the Music Night at the Canberra Casino, 1

time at Amphitheatre (Use bottle from last event too) 25.96
$12.98 x 2 bottles x 1 time

*2 bottles for 2 entrances at the Amphitheatre 25.96

$12.98 x 1 bottle

*There will be spare hand sanitizer at the

Amphitheatre from May so just need to buy 1 to put
in the Drama theatre 12.98
*We are assuming customers cannot use up entire 1L bottle in one event
*Prices based on a bulk seller in Australia
*Only buying for events that are not held in ANU indoor buildings based on ANU COVID: Functions on Campus Protocol
[11]
*Assuming all bathrooms on ANU campus are open during the events so there is no need for large amounts of hand sanitizer
Payment for COVID Safety Official FEBRUARY MARCH APRIL MAY JUNE
$23 x 1 hour x 3 times
69.00
$23 x 1 hour x 3 times 69.00
$23 x 1 hour x 3 times
69.00
$23 x 1 hour x 3 times
69.00
$23 x 1 hour x 4 times 92.00
*Prices estimated [10]
Cleaning services FEBRUARY MARCH APRIL MAY JUNE
$64 x 1 hour x 2 times 128.00
$64 x 1 hour x 1 time 64.00
$64 x 1 hour x 1 time 64.00
$64 x 1 hour x 1 time
64.00
$64 x 1 hour x 3 times 192.00
*According to the ANU COVID: Functions on Campus Protocol, Post-event cleaning services may be charged for indoor
venues
*Price based on the price set by a cleaning service provider in Canberra
Light up letters (60 CM) FEBRUARY MARCH APRIL MAY JUNE
$45 x 1 time 45.00
$45 x 1 time 45.00
$0
*Not buying to keep costs down so we could afford
the musician and DJ 0.00
$45 x 3 times 135.00
$45 x 1 time 45.00
*Prices based on a rent service in Canberra
A0 Poster FEBRUARY MARCH APRIL MAY JUNE
$56.65 x 2 times 113.30
$56.65 x 2 times 113.30
$0.00
*Less large decorations to keep costs lower 0.00
$56.65 x 3 times 169.95
$56.65 x 2 times 113.30
*Price per flyer was based on the price from a local printing centre.
Delivery cost FEBRUARY MARCH APRIL MAY JUNE
$9.70 x 2 package x 2 times 38.80
$9.70 x 2 package x 2 times 38.80
$9.70 x 1 package x 3 times
*This is the cost of delivering the flyers (A4) 29.10
$9.70 x 2 package x 3 times
*This is the cost of delivering the flyers (A4 and A0) 58.20
$9.70 x 2 package x 4 times
*This is the cost of delivering the flyers (A4 and A0) 77.60
*Based on the prices set by the Australia Post ($9.70 for parcels that are less than 500g)
*The delivery cost is only counted for the flyers because we assume many wholesalers and suppliers will offer free delivery
since the stores we've researched offer this
Emergency fund FEBRUARY MARCH APRIL MAY JUNE
$50 x 3 times 150.00
$50 x 3 times 150.00
$50 x 3 times 150.00
$50 x 3 times 150.00
$50 x 3 times 150.00
*Emergency fund to cover any potential damages, incurred cleaning costs, fire brigade call out costs
Security FEBRUARY MARCH APRIL MAY JUNE
$54.22 x 2 guards x 3 times 325.32
$54.22 x 2 guards x 2 times 216.88
$54.22 x 3 guards x 2 times + $54.22 x 2 guards x 1
times 433.76
$54.22 x 3 guards x 2 times + $54.22 x 2 guards x 1
times 433.76
54.22 x 2 guards x 2 times 216.88
*Based on the prices of an American security service prodvider company. They listed that hiring "Armed Guard with More
Experience"costs $35 (USD). That is $54.22 AUD
*The number of security guards is based on the data given by the official website for the City Council of Geelong, Australia:
Two security guards for the first 100 patrons, then 1 security guard for every 100 patrons

Insurance FEBRUARY MARCH APRIL MAY JUNE

$64.75 64.75
$64.75 64.75
$64.75 64.75
$64.75 64.75
$64.75 64.75

*Based on prices of an American insurance company, listing $42/month as median price (64.57 Australian dollars)

III) Challenges and Threats

Number Challenges Strategies to Manage

1 College includes huge workloads and the partners often Create work spreadsheet and distribute tasks evenly,
spend time on music events. Therefore, they may be too include due dates, person responsible and methods of
busy to organize a business. Furthermore, Joanna is very monitoring, set reminders using shared digital
excited and has more experience in enterprising. calendars
This ensures equal distribution of work. It also
With the combination of busy schedules and one increases the likelihood that teammates will finish
member having more experience/enthusiasm, partners tasks on time so no person has to make up for missing
may rely too heavily on Joanna. work of others.
2 Many students concentrate on studying and don’t have Increase marketing, especially towards students
time for full-time jobs, leading to limited disposable through social media, word-of-mouth for upcoming
spending [2]. Thus, students may not feel willing to pay ticketed events.
for ticketed events.
Improve the quality of free events so students can
have a “trial” and begin to trust the quality of the
company. Then, they will feel more willing to join
other events, including ticketed ones.

Invite local artists to ticketed events because there is

usually large demand for live bands/music. [3]

Offer lower prices for students so they feel like they

are receiving value for money, especially during the
first few events when the business has not built up a
good enough reputation to have huge demand.

3 They may lack the necessary savings to start the Lower expenditures: borrow tables and chairs from
business, due to spending on joining music events and ANU (avoid renting furniture costs); buy products in
lacking sources of income. bulk to get better deals from suppliers.

Increase funding: Joanna can present her business

idea and convince her family to invest in her venture
as they are in the industry as well and will consider
her offer. Apply for start-up business loans provided
by the government and financial institutions. Find
part-time jobs before the launch.=

4 If ANU does not permit alcohol selling, the business Offer alternative food products/drinks, don’t allow
loses that huge profit source. outside food in the venue. This ensures students will
spend on food/drinks at the event.

Have a volunteer sell those to people throughout the

event. People will likely buy when they get hungry
later on in the event. Additionally, they will notice the
food directly offered to them more and consider
buying.

5 Wages of staff may increase costs. Avoid scheduling free events featuring established
Events with no ticket revenue may cause negative artists. Sell food, drinks to increase revenue,
cash-flow if artists hired charge high rates [4]. especially during free-entry events.

Also have to pay photographers.

 Offer discounts to encourage students to perform/take
photos instead of hiring professionals who charge
higher.

6 Damage to properties could lead to incurred costs Avoid using fragile decorations and charge students
who have caused huge damages.

7 People may not be interested in open-mics because Provide incentives (free snacks/discounts) for
usually few popular artists sign up. Those who sign up students who have certain levels of skills to perform
are amateur performers, often having fewer skills. at events (students in ANU School of Music, students
who started playing music in Fenner Hall).
Therefore, customers won’t believe anyone brilliant
would show up and won’t consider participating.

8 Noise and disturbance complaints The events should be between 7-9PM to avoid
disturbing people during resting, or work/school
hours.

Number Threats Strategies to manage

1 Fire accident Ask school to provide fire extinguishers and have

emergency plan for escaping, staffs need to know the
locations of exits, methods to calm crowds.

2 Security risks: Overexcitement in crowds, leading to Hire security guards with experience who must look
trampling/physical disputes, customers entering out for signs of drug activities, fights, or people in
restricted areas. Crimes: theft, sneaking in prohibited danger.
stimulants.
Prohibit drug activities and make sure participants are
aware before the event, through
announcements/flyers.

Purchase public liability insurance to avoid large

costs.

4 Allergy and food-poisoning. Research ingredients people are commonly allergic

to, inform customers if selling products with those
ingredients.

Avoid buying foods that are perishable

Before buying products, read the description and

reviews to make sure they safe for consumption.
5 COVID-19 spread easily in events. Include instructions on flyers for customers:
+ bring masks
+ no entry if they have been directed to
quarantine/have any symptoms/awaiting a
PCR test result or have a positive RAT test
result.
+ Use hand sanitiser for outdoor events and
cleaning services for indoor events.
+ Service staffs must wear masks.
+ Covid Safety Official report any cases

If the guests do not follow instructions, they can be

escorted out of the event.
IV) References
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-pack-jbsw4oz; [Link]
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g1000 ; [Link]
[Link]
[Link]
[Link]
[Link]
onditions%20March%[Link]; [Link]
[Link]
 V) APPENDIX
[1]

FEBRUARY
Event Valentine's Music Event Speed Friending Movies night
Type Music concert Social - ANU's Students only Cinema
Student: 15$
Staff/School Affiliates: 25$ FREE FOR ANU's
Price per ticket General Admission: 25$ FREE - ANU's students only Students only
MARCH EXAM SEASON (27th-31st)
Early 2000s - Guest Band:
WinningCombo (2000s Themed Guest band: Renae Stone Music
Event music night gala) (400$-1000$) (From $400 to $2,000)
Type Music concert Music concert

Student: 20$ Student: 15$

Staff/teacher/General admission: Staff/teacher/General
30$ admission: 20$
Price per ticket Volunteer: 5$/person Volunteer: free
EASTER BREAK 4th - 11th
APRIL EXAM (17th-21st)
Music Night: ANU Students Magic show (Guest Magician:
Event Artists Benny Orson) April Dance party
Type Music Concert Magic Performance
Student - $20
Staff and Faculty of
Student - $20 ANU - $25
Staff and Faculty of ANU - $25 General
Price per ticket General Admissioin - $30 Free event Admissioin - $30
MAY
Jazz Night Guest artist: Matt Random Play
Event Open mic: comedy Dennett (500$-2000$) Dance Event
Type
Extra info
JUNE
Guest band: Agung
Mango 'Man On Dance party
Musician's Talk Show (guest: Movies night (just like in Feb's The Go' (estimate: (20 students, 25
Event Agung Mango, duration: 1H) movies night) 25$-30$)/person staff, 30 GA)
Type talk show Cinema
Student - $20
Staff and
Faculty of
Student - $25 ANU - $25
Student - $25 Staff and Faculty Staff and Faculty of General
of ANU/General Admissioin - ANU/General Admissioin -
Price per ticket $30 Admissioin - $30 $30
[2] The price was not specific and ranged from $500-$2000. We calculated the mean of the two
values ($1250) to find an estimate price. Then we divided that price by 3 because we are only
hiring one musician from the band of three people. We got 416.67 but the minimum in the range
if $500 so we put $500 as the price.
[3] Only 25 flyers needed because these already can be easily seen by many people in the The
Kambri Cultural Precinct (where there tends to be many people because it is the heart of the
social space), Fenner Hall (where there are students that may be interested in music because a
few students have started playing music there), and outside of campus buildings/library (where
students usually passed by)
[4] People are less likely to have a lot of time to eat during a dance event so the Doritos (which
take time to eat) will be sold but quantity at a little less than 25% of guests there.
[5] The Doritos (which take time to eat) won't be suitable as dancers in the Random Play Dance
event will be spending time on dancing. Therefore, we're not buying Doritos for the third event
during May and only buying for the first two events
[6] Only 20% of participants in an Australia survey drink soda on a regular basis
[7] Being intoxicated makes dancing harder and participants in Random Play Dance are
generally more focused on dancing, so they would not want to drink alcohol.
[8] Target number of customers for events held in Amphitheatre: 225. Number of customers for
events held in Drama Theatre: 150 due to carrying capacity limit.
[10] In the PDF, it says that the minimum wage is $21.38/hr but casual workers usually get a bit
more; therefore, we set the price as $23
[11] The ANU COVID: Functions on Campus Protocol state that such buildings already have
hand santiser (except for Speed Friending)
[12] While Coca Cola might be the most popular soda in Australia, the consumption for
carbonated drinks have decreased by a lot and only 20% of participants in an Australia survey
drink soda regularly, so we assume only 20% would buy Cola for the entire length of the event
except for movie events where people more commonly drink soda
[2] Student budgets 50-100A$ per fortnight for miscellaneous discretionary spending
[3] Indications of large demand: The venues where Joanna and Cassandra worked in were both
fully booked when there were local artists performances scheduled. Furthermore, music events
during O-week were very popular with ANU students.
[4] Casual professional musicians are likely to charge from A$45 to A$60/hour, but established
artists can negotiate higher rates.