EMPOWERMENT TECHNOLOGY REVIEWER Multimedia Contents

 Video
LESSON 1: MULTIMEDIA AND INTERACTIVITY
It is a series of recorded motion pictures that are
Interactivity - refers to the communication between shown on television or viewed on a screen (cambridge
people and digital devices or content. It is the ability of dictionary). You can share your self-made video
a computer, program, or other content to respond to through video hosting sites such as youtube.
the actions of the person that's using it. In a nutshell, it  Sound, music, or audio
is what allows you to navigate a website, use social It is something that you can listen, to or that can be
media, or play your favorite video game. heard. For example: spotify
 Online games
Multimedia - is any computer information that can be
Before we had mobile legends, users enjoyed browser-
represented through audio, video, and animation
based games like online games found on [Link] and
integrated with any traditional media. This information
facebook. Browser-based games can be run and played
can be represented, stored, transmitted, and
without installing it on your device.
processed digitally.
 Online test
Interactive multimedia refers to digital content that Online survey forms and tests that automatically
allows user interaction with dynamic and immersive display the results when finished.
experiences by integrating multiple forms of media,  Courseware
such as text, audio, video, images, and animation. It is Online courses that simulate the classroom online.
also used in education, gaming, advertising, Tesda offers online courses that can be done at home.
healthcare, architecture, news, e-commerce, and Check their website: www.e- [Link]
more.  Podcast
This term is a combination of of "ipod" and
Basic Elements of Multimedia
"broadcast". An episodic series of digital audio files (or
 Text
text files) that a user can download to a personal device
Characters are used to construct sentences, phrases,
for listening (wikipedia). For example: ted talks and ear
and paragraphs.
biscuits
 Graphic
 Vodcast
Digital representation of non-textual material, such as
It is a video stored in a digital form that you can
illustrations, charts or photographs.
download from the internet and play and viewed on a
 Animation
device (cambridge dictionary). For example: youtube
It is a set of graphics that generate an impression of
series/shows like good mythical morning, facebook live
motion.
streaming videos
 Video
A digital image that is played back at speeds of 15 to 30 LESSON 2: ICT AS A MEDIUM FOR ADVOCACY AND
frames per second and provides the illusion of DEVELOPMENTAL COMMUNICATION
continuous motion.
 Audio ADVOCACY
It is some sort of rhythm, voice or some other sound.
It is a way of expressing views, opinions, concerns
information access and on establishing to all one’s
Multimedia Categories rights and responsibilities through any possible means
or ways.
1. Linear multimedia - The linear multimedia will
go from the start all the way through the end SOCIAL MEDIA
point without any variation.
It is a collective term for website applications which
2. Non-linear multimedia - it allows free focus on community-based input, communication,
movement around all aspects of the multimedia in interaction, content-sharing and collaboration. As of
any order. For example: Hypermedia like games today, social media was known to be the most
powerful platform to use if you want to generate
instant and massive public reactions to whatever
concerns or issue that you have.
ICT IN THE RECENT HISTORY OF PHILIPPINES PLATFORM FOR PLACING PETITIONS

History of the Philippines has been one of the few [Link] - is dubbed as the “world’s platform for
countries shown unity and democracy for social change” where anyone from the online community can
change. These advocacy for social change would have create a petition and ask others to sign it. In the past,
not been possible without the role of ICT. petitions were only done by signing a paper, usually
done by a group asking for signatures via travelling
1. EDSA (PEOPLE POWER REVOLUTION)
door-to-door. [Link] gives access to more people
The People Power Revolution lasted from 1983 to by allowing the online community to affix their digital
1986. During a radio broadcast of Radyo Veritas, signatures on a petition.
Cardinal Sin encouraged the Filipinos to help end the
PROCEDURE ON HOW TO MAKE A SIMPLE PETITION
regime of then President Ferdinand Marcos. A major
USING [Link] PLATFORM
protest took place along EDSA from February 22 to 25,
1986 involving two million Filipinos from different 1. Log in first using your account and the search and
regions and sectors. These include civilians, political click the word “petition”
parties, the military and religious groups. The radio 2. Select a topic of what kind of issue are you
broadcast helped to change the course of history. petitioning on?
Without it, Filipinos would not have been moved into 3. Write your petition title on the box.
action. 4. Choose the recipient(s) of your petition. It can be
people or organizations which has the power to solve
2. EDSA II
your problem.
This was also known as the 2001 EDSA Revolution 5. Estate your problem that you would like to solve
which happened during January 17 to 21, 2001. It was 6. Upload a photo or video that captures the emotions
fueled after 11 prosecutors of then-President Joseph of your story;
Estrada walked out in the impeachment trial. As a 7. Then lastly click the word publish.
result, the crowd in EDSA grew over the course of few
days through text brigades. Like the first People Power
LESSON 3: PLANNING AND CONCEPTUALIZING SOCIAL
Revolution, Edsa Dos would not have been successful
ADVOCACY
without the text brigades.

3. MILLION PEOPLE MARCH.

This was a series of protest that mainly took place in

Luneta Park from August 22 to 26, 2013. Several
demonstrations also happened in key cities in the
Philippines and some overseas locations. It condemned
the misuse of the Priority Development Assistance
Fund (PDAF). Though dubbed as the Million People Specific (What do you want to do or want to achieve?)
March, the number of total attendees was only around Set a real goal that is direct, detailed and meaningful.
400,000. Despite that, it was still considered a success Make sure that your goals are focused and can identify
as it clearly demonstrated how powerful social media a concrete outcome. Your goal will be at risk or vague
campaigns are. The organizers and promoters of the without the specifics of the goal, because knowing
Million People March used Facebook and [Link] what you wanted to achieve is knowing the leverage to
as their media. success.
4. YOLANDA PEOPLE FINDER
Measurable (When will you know when you reach it?
Recent storms in the Philippine history gave birth to What are the signs of your success?)
the people finder database powered by Google. During Make sure that you goal is trackable and quantifiable.
typhoon Yolanda, the people finder was a vital tool for Defining your own definition of “success” will aid you
people across the globe to track the situation of their to estimate your current achievement level on
relatives. This proved to be successful and is now reaching your specific goals.
adapted by more organizations to help people track
relatives during calamities.
Attainable(Is it possible for you to reach your goal?)
Work towards a goal that is challenging but possible Elements of a Concept Paper for Social Advocacy
and doable. Check if you have the tools or resources
Title Page
that will help you to achieve and attain your goals.
• The title of your concept paper will serve a lot
Realistic (Are your current skills enough to reach your in terms of getting the audience interest, so
goal?) make sure to have a short but a catchy and
Knowing yourself is the key to your success. Be honest interesting title of your chosen topic.
with yourself and know your capabilities and the things
that you cannot do. Be realistic toward your goals as • The title of your project or concept paper
well as on your capacity to do. should also give a fully overview of what the
concept paper is all about and what are the
Time – Based things you are resounding out about.

To properly measure success, you and your team need • In creating your title make sure stick to the
to be on the same page about when a goal has been main point of the chosen topic and use
reached. What’s your time horizon? When will the relevant, easy-to understand word and avoid
team start creating and implementing the tasks they’ve being wordy.
identified? When will they finish? • Title page usually in the form of question.

Introduction
Concept Paper • This part of your concept paper should detail
Concept papers are summaries of projects or issues your mission or goal and the vision or dream
that contemplate interests, experience, and expertise you have in taking up this concept paper. You
that commonly serve the purpose of delivering an in- need to elaborate and identity it by providing
depth discussion of a certain topic that a person has a them the urge to solve an existing problem and
strong position on. to provide meaningful insights of your project.

For the formatting of the concept paper it is suggested Your introduction should also contain the following:
to be the following: a) the clear problem you wanted to solve;
a) the font style should be formal such as Times New b) why did you like to investigate under this study.
Roman, Garamond, Baskerville or similar Serif c) how your research or concept paper would be
typefaces.; helpful for others; and
b) the line and paragraph spacing should be in double d) what are the clear evidence that your study is
space; and beneficial and necessary to be discussed. Lastly, what
c) the font size should be at 12 points. making your introduction critical is that making it you
need to make a clear and good impression to the
possible readers.
Key Points on making your Concept Paper

1. Rise with a concept topic or idea that you are Purpose

genuinely interested.
• This element of concept paper includes the
2. Write down the questions associated the topic or reasons why your chosen project or advocacy
idea you have chosen. campaign is worth all the time effort and
money. You need to make a strong
3. Create a possible solution from each of the questions
atmosphere of purpose. Your purpose should
that you have developed.
not only be to prove your right, but it is more
4. Classify what kind of data you need that will answer about on how you can help other people in the
your questions and identity how will gather the purpose of your chosen concept paper.
information needed. Remember your main purpose here is to bring
something good and create an impact for a
5. Identify how you will analyze, interpret, and present
change.
the overall data you gathered
Description socio-political considerations that is expected
to interact with a certain environment.
• This element of concept paper includes all the
necessary information, data and details about Purposes in Producing a Social Advocacy
your project. This element talks about the
steps and procedure on how you will do things
properly. It also expounds the methods and
plans on how you will answer the problems of
the concept and in revealing the efficacy of
your solution to the problems. This element 1. Inform – Transform into an informative purpose in
also involves ways on how you will process producing your advocacy. One main purpose of media
your concept into a clear technique of the is to inform the people of what is the real situation of
production of concrete solution in harmonious the society
purpose that will lead to the creation of a
successful project or advocacy. 2. Inspire – Infuse your advocacy and learning with a
sense of meaning and purpose to motivate and uplift
Support your audience. Make their viewing worthwhile, alive,
• This element of the concept paper contains the and healthy on their eyes.
budget needed for the project. Every project 3. Educate – Empower your audience with the proper
needed funds to be published and materialize knowledge. Make them aware and impart learning
their certain cause, thus support from a through your advocacy.
sponsor/s necessary to be considered.
Remember that support does not only mean 4. Entertain – Ignite wonder, awe, and entertainment
monetary things, but it can also be moral through learning. Learning is not always being serious,
support from your friends, relative, and others, but it becomes more adequate if the person is enjoying
depending on the topic or cause you have while doing it.
chosen. Developing Social Advocacy
Contact Information • Developing Social Advocacy Development
• The element of the concept paper that phase is one of the crucial stages in
includes information on how the you can be constructing and producing your social
contacted. These include the following (but advocacy, because this phase is where skills
not limited to): and creativity should foster. The creator
a) name/s of the creator/s, should also need to be careful not to plagiarize
b) address, works and give proper credits to the owners of
c) phone or telephone number, different intellectual properties in crafting
d) email address, and your project unless it is under the fair use.
e) website Fair Use

Fair Use means you can use copyrighted materials

LESSON 4: DESIGNING AND DEVELOPING AN ICT without a license but only for certain purposes. These
PROJECT FOR SOCIAL ADVOCACY includes commentary, criticism, reporting, research,
Designing Social Advocacy and educational purposes. In accordance with this, fair
use must follow these prescribed guidelines:
• According to Modern Sculpture Artists (MSA),
a design is a plan or specification for the • a.) majority of the content you created must be
construction of an object or system or for the of your own;
implementation of an activity or process, or • b.) give credits to the copyright holder; and
the result of that plan or specification in the
form of a prototype, product or process. • c.) don't make money out of the copyrighted
work.
• The design generally has to gratify a certain
goals and constraints such as aesthetic or
overall look, functionality, economical and
Creative Commons • Sound recording – These are a separate
copyright that protects a recording artist’s
• Creative Commons – an American non-profit
rendition of a work. Performances not
organization devoted to expanding the range
incorporated in recordings shall be protected
of creative works available for others to build
for fifty (50) years from the end of the year in
upon and share legally. The organization has
which the performance took place. Sound or
released several copyright-licenses known as
image and sound recordings and performances
Creative Commons licenses free of charge to
incorporated therein shall be protected for
the public.
fifty (50) years from the end of the year in
Copyrighting Your Social Advocacy which the recording took place.

• In copyrighting your social advocacy, a basic • Architectural works. These are blueprints and
understanding of copyright principles is similar plans for building. Works of applied art
essential for anyone who publishes their shall be protected for twenty-five (25) years
creative works online. All copyright law under from the date of its creation.
Republic Act 8293 – Intellectual Property
Crafting Your Proposed Social Advocacy
Code of the Philippines covers a broad range
of creative works. Copyright or author’s right is In crafting your proposed Social Advocacy, the
a legal term used to describe the rights that following are the tools or software in developing your
creators have over their literary and artistic own video content but not limited to:
works. Works covered by copyright and its
• VideoPad
validity ranges from the following medium:
([Link]
• Literary works – These are prose such as [Link]) - is one of the best video editing tools
books, news stories, scientific paper, novel, to take your first steps in the world of
poetry, or any other forms of “word-only”. The multimedia video editing. It is perfect for
validity of copyright under literacy works anyone starting to play around with video
applies during the lifetime of the author plus compositions as it is simple and easy to use.
fifty (50) years after death.
• Blender
• Musical works – These applies to both the ([Link]
lyrics and the music. Under musical works, the editing ) - is an open-source program that is
copyright falls under fifty (50) years from year entirely free to use. Blender was designed is 3D
recording took place. animation suite that comes with a very useful
video editor.
• Dramatic works – These are plays, including
any accompanying music. Copyright in • Shotcut ([Link] ) - is a fully open-
dramatic, works whether published or source program. This means after
unpublished, expires fifty (50) years after the downloading it, you get access to all the
end of the year of creation. features without the need for a paid upgrade.

• Pictorial, graphic and sculptural works – These • Openshot ([Link] ) - is

are photographs, drawings, paintings, and any entirely open source. It has an easy to use drag
other kinds of two- or three-dimensional art. and drop interface. Openshot packs features
These works’ copyright applies under fifty (50) including unlimited layers and audio mixing.
years from the publication.

• Motion pictures and other audiovisual works

-These are movies, television shows, YouTube
videos, and any kind of multimedia. The audio-
visual works shall be protected for fifty (50)
years from the date of publication. If it is
unpublished, it is protected for fifty (50) years
from the date of creation.