Google Ads : Assignment Format
I. Competitor Analysis
This section should include a detailed analysis of your competitors' strategies, keywords,
and ads. You can use tools like SEMRush, SpyFu, or Google's own Keyword Planner for
this.
1. Name of the Competitor 1:
Keywords:
Ad Strategies:
Strengths:
Weaknesses:
2. Name of the Competitor 2:
Keywords:
Ad Strategies:
Strengths:
Weaknesses:
(You can continue this format for each competitor, if you want)
II. Responsive Search Ads:
In this section, you should list your chosen keywords, headlines, and descriptions.
Explain why you chose each keyword, including its CPC and monthly volume.
1. Keywords::
Explanation CPC Monthly Volume
Keyword 1:
Keyword 2:
Keyword 3:
Keyword 4:
Keyword 5:
Keyword 6:
Keyword 7:
Keyword 8:
Keyword 9:
Keyword 10:
2. Headlines: (30 characters each)
Headline 1:
Headline 2:
Headline 3:
Headline 4 :
Headline 5:
Headline 6:
Headline 7:
Headline 8 :
Headline 9:
Headline 10:
3. Descriptions: (90 characters each ):
Description 1:
Description 2:
Description 3:
Description 4:
III. Bidding Strategy
Explain your chosen bidding strategy here. For example, you might choose costperclick
(CPC) if you want to drive clicks to your website, or costperthousandimpressions (CPM) if
you want to increase brand awareness.
IV. Optimization Plan
Outline your plan for optimising your ads over time. This could include A/B testing
different headlines or descriptions, adjusting your bids, or refining your keywords.
V. Extensions
List any ad extensions you plan to use, such as sitelink extensions, call extensions,
or location extensions.
Extension 1 :
Extension 2 :
Extension 3 :
VI. Display Ad Campaign
Describe your plan for a display ad campaign. Include any images, headlines, and
descriptions you plan to use. Remember to attach a screenshot of your ad campaign.
Remember, the budget for this assignment is 750 INR, which will be
reimbursed at the end of the course.