Smart
Specific Measurable Achievable Relevant Time-bound
Tools as Google Influencer The From
Raise brand Analytics for marketing: incorporation of To
awareness by tracking posting video both user-
increasing () of websites on Tiktok and generated
website visits visitors and Youtube. content and
and () for new Exolyt and influence
users engage Tiktok User-generated campaigns
with the analystics for posted by allows brand to
hashtag during Tiktok launching a new have a larger
the campaign customers hashtag allows presence on
engagement influencer to social media,
tracking. use and spread encouraging
people to
interact with
each other,
boosting social
media and
customer
engagement
(Abimbola
2023)
Marketing Influencer
Statistics
Positive online feedbacks about will cause other shoppers to purchase that product as 78%
of people hold the belief that online reviews represent the true worth of the brand
(Vaghasiya 2024)
Quỳnh Thi
Tiktok: 2.6M followers - Macro influencer
Influencer Marketing: Instagram and Tiktok
Target: Gen Z and Millenials, mostly women
Content: Fashion, Transition, Skincare, Makeup routine, Beauty…
Benefit (Suhas Devle 2024)
- Generating visibility and brand awareness for new brands and increasing customer
engagement.
- Building trust with aligned audiences
- Create brand loyalty in digital age
Increase brand awareness and reputation:
Quynh Thi owns a /// followers on TikTok and /// on Instagram, /// on Youtube, when
posting videos that include the products on the accounts.
Quỳnh Thi usually uploads her daily routine video on YouTube and makes reviews about
her products. As she has smooth skin and bright skin, therefore when she has a depth-
insight review in her video about the product, people will gain trust in the product’s
quality and effectiveness.
Web performance measures (KPIs)
KPI: 50N on Tiktok
Monthly
Her most famous video : make-up transition – 154.5M view (exolyt)
User-generated content (implementing branding hashtag)
Promote community engagement (Erica 2024)
Help content discovery (Erica 2024)
Buiding a better recognizable brand (brand24 2024)
Ref
brand24 (2024) How can TikTok Hashtags Help You Get More Views? | Brand24, Brand24
Blog, [Link]
%20hashtags%20on, accessed 12 September 2024.
Abimbola A (2023) The Impact of Influencer Marketing on Brand Awareness - Mauco
Enterprises, Mauco Enterprises, [Link]
on-brand-awareness/#:~:text=By%20incorporating%20influencer%20campaigns%20and,
accessed 12 September 2024.
Suhas Devle N (2024) A Study to Understand Effectiveness of Social Media Influencers in
Building Brand Loyalty.,
[Link]
ess_of_Social_Media_Influencers_in_Building_Brand_Loyalty, accessed 12 September 2024.
Erica (2024) 5 Benefits of User-Generated Content in 2024 (With Tips + Examples), [Link],
[Link]
2023#:~:text=Implement%20branded%20hashtags-, accessed 12 September 2024.