Republic of the Philippines

ISABELA STATE UNIVERSITY

Palanan Extension Unit

BACHELOR OF SCIENCE IN AGRICULTURE

Course Syllabus
Second Semester
School Year 2024-2025
AGRI HORT 322 Commercial/Business Horticulture 3.0 3
Course Number Course Title Credit Unit/s Hours per week

VISION INSTITUTIONAL OUTCOMES

A leading research university in the ASEAN Region. ISU Expected Graduate Attributes

MISSION Communicator (Cm)

The Isabela State University is committed to develop globally competitive  Recognizes and values communication as a tool for conveying and interacting
human, technological resources and services through quality instruction, innovative with others and fostering their own learning.
research, responsive community engagement and viable resource management
programs for inclusive growth and sustainable development. Inquiry-focused and Knowledgeable (IFK)
 Creates new knowledge and understanding through the process of research and
QUALITY POLICY inquiry.
The Isabela State University endeavors to be a lead university in instruction, research,  Demonstrates comprehensive theoretical and technical concepts related to their
extension and resource generation through continual improvement of services. field of specialization with relevant connections to industry, professional and
regional knowledge.

Competitive (Cp)
 Initiates and innovates better ways of doing things.
 Promotes quality and productivity.

Collaborative and Effective Leader (CEL)

 Works in collaboration with others and manages group functioning to meet
common goal.

Lifelong Learner (LL)

Acquires new skills and adapts to rapid changes in professional and personal

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 environment.

GOALS OF THE COLLEGE PROGRAM OUTCOMES

The graduates of the Bachelor of Science in Agriculture program must be able to:
1. Provide quality and balanced curricular programs to suit the need of 1. Articulate and discuss latest development in agriculture.
students in terms of intellectual and technical skills with utmost 2. Effectively communicate orally and in writing.
3. Work effectively and independently in multi-disciplinary and multi-cultural
competency, imbued with spiritual, moral and social development for them teams.
to become a well-rounded member of the society. 4. Act in recognition of professional, social, and ethical responsibility.
2. Transform students into citizens enriched with moral and spiritual values to 5. Preserve and promote “Filipino historical and cultural heritage” (RA 7722).
become productive, sensitive and responsive to economic, social, 6. Create, generate and share knowledge as it applies to specific problems in
the discipline.
environmental and political issues in order for them to contribute in the 7. Formulate sustainable and productive agricultural development plans.
improvement of the quality of life in their community, the country and the 8. Apply scientific method in the conduct of research activities.
whole of humanity; 9. Understand and apply the concepts of agriculture productivity and
3. Support the manpower requirements of the region and the country for sustainability in the context of national, regional and global development.
10. Engage in agriculture production and post-production activities.
sustainable development by producing graduates equipped with 11. Promote sound agriculture technologies to various clients and in the
knowledge, skills and competencies needed in the local, national and manpower development for agriculture.
global markets. 12. Employ relevant tools in information technology in solving agriculture-related
4. To strengthen its leadership as the regional agricultural center of problems.
excellence in the areas of instruction research and extension and other
fields of distinctive competence
Course Description: This course covers the business side of horticulture industry. It features the essence of considering horticulture as an investment opportunity and a
contributor to the country’s economic development.
Prerequisite/s: AGRI 115 – Principles of Agricultural Entrepreneurship and Marketing, AGRI 213 – Principles of Crop Production
Course Outcome:
At the end of the course, the students should be able to:
1. Understand the role of input, production, processing and marketing sector in horticulture industry.
2. Know the economic importance of engaging in commercial horticulture
3. Identify investment opportunities in horticulture

Course Plan
Graduate Program Intended Learning Learning Content Teaching and Teaching Learning Assessment Assessment Number of

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 Outcome Hours
Attributes Outcomes Learning Activities Modality Tasks Tools
s (Lecture)
Cm, CEL 2, 4 State the vision and [Link] and Mission of
mission of the University, the University Quality
quality policy, institutional Policy Institutional Discussion Google classroom/
outcomes and goals of the Outcomes Goals of the Facebook/
College. College Messenger/ Video
[Link] of the course Conference thru
Explain the grading and presentation of the Google meet
system and course grading system
requirement
Cm, IFK 1, 2, 6, 9 I. Introduction to
Horticulture Industry Recitation Rubrics for
Define horticulture - What is horticulture? Discussion/ Watching Google classroom/ Recitation
- Pomology learning videos, Facebook/
Differentiate and discuss - Olericulture Reading modules Messenger/ Video Quiz Rubrics for Quiz
the branches of - Ornamental Conference thru
horticulture Horticulture Sharing of ideas Google meet Learning Activity Rubrics for
Learning
activities
Cm, IFK, 1, 2, 6, 9 II. Horticulture and Its Quiz Rubrics for Quiz
Cp Importance
Explain the importance of - Features & Importance Discussion/ Watching Google classroom/
horticulture - Employment learning videos, Facebook/
Opportunities in Reading modules Messenger/ Video
Enumerate the Horticulture Conference thru
opportunities in - Opportunities in the Sharing of ideas Google meet
horticulture industries Horticulture
Industries: A
Diagram
Cm, IFK, 1, 2, 6, 9 III. Business Horticulture: Discussion/ Watching Google classroom/ Exercise Rubrics for
Cp Enumerate and discuss The Different Sectors learning videos, Facebook/ Exercise
the different sectors in - The Business Reading modules Messenger/ Video
horticulture Horticulture System Conference thru
(A Concept) Sharing of ideas Google meet
- Input Sector
- Production Sector

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 - Processing & Value
Addition Sector
- Marketing Sector
- Support Sector
Preliminary Examination – 1.5 hours
Cm, IFK, 1, 2, 6, 9, IV. Business Horticulture:
CEL 10 The Vegetable
Know the horticultural Industry Discussion/ Watching Google classroom/ Recitation Rubrics for
activities in vegetable - The Production learning videos, Facebook/ Recitation
industry System Reading modules Messenger/ Video
- Vegetable Farming as Conference thru Quiz Rubrics for Quiz
Understand the essence a Business Sharing of ideas Google meet
of vegetables farming as a - The Processing
business System
Cm, IFK, 1, 2, 6, 9, V. Business Horticulture:
CEL 10 The Fruit Industry
Explain the economic - The Production Discussion/ Watching Google classroom/ Quiz Rubrics for Quiz
importance of fruit farming System learning videos, Facebook/
- Economic Importance Reading modules Messenger/ Video Rubrics for
Identify the different of Fruit Farming Conference thru Activity Activity
horticultural activities in - The Processing Sharing of ideas Google meet
fruit industry System
Cm, IFK, 1, 2, 3, 6, VI. Marketing System
Cp, CEL 9 of Fruits and
Discuss the marketing Vegetables Discussion/ Watching Google classroom/
system of fruits and - The Role of learning videos, Facebook/ Learning Activity Rubrics for
vegetables Marketing Reading modules Messenger/ Video Activity
- Direct Market Conference thru
Enumerate the various Alternatives Sharing of ideas Google meet
marketing channels in - Non-direct Market
fruits and vegetables Alternatives
industry - Supply Chain &
Market System of
Vegetables
- Market Channels of
Fruits & Vegetables
Mid-term Examination – 1.5 hours

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Cm, IFK, 1, 2, 6, 9 VII. Business Horticulture:
CEL Identify and explain the The Cut Flower
different horticultural Industry Discussion/ Watching Google classroom/
activities in cut flower - Production System learning videos, Facebook/ Quiz Rubrics for Quiz
industry - Marketing System Reading modules Messenger/ Video
Conference thru Rubrics for
Sharing of ideas Google meet Essay Essay

Cm, IFK, 1, 2, 6, 7, VIII. Horticulture as a

Cp, CEL 9, 10 Business
Define farm management - Farm Management Discussion/ Watching Google classroom/
- Principal Strategy in learning videos, Facebook/ Business Pitch Rubrics for
Conceptualize small Business Horticulture Reading modules Messenger/ Video Recitation
business in horticulture - Marketing and Conference thru
industry Advertising Presentation of ideas Google meet Quiz Rubrics for Quiz
- Things to Consider in
Starting Horticulture
Business
Cm, IFK, 1, 2, 6, 7, IX. Horticultural
Cp, CEL 9, 10 Know the role of Marketing
marketing in horticulture - What is Marketing? Discussion/ Watching Google classroom/
industry - Marketing in learning videos, Facebook/ Business Pitch Rubrics for
Horticulture Reading modules Messenger/ Video Recitation
Understand the marketing - How Can Improved Conference thru
system in horticulture Marketing Help Sharing of ideas Google meet Quiz Rubrics for Quiz
Farmers?
- The Role of Marketing
- Prices and Profits
Final-Term Examination – 1.5 hours
Course Requirements: Business Pitch (investment opportunities in horticulture)
TBA

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Grading Scheme
Lecture (60%) Laboratory (40%) GRADE EQUIVALENT
Attendance = 5% Attendance =15%
1.0 98-100
Quizzes/ Activities/Exercises = 15% Activities = 35%
1.25 95-97
Requirements = 15% Presentation/output = 30% 1.5 92- 94
Prelim = 15% Research Paper = 20% 1.75 89- 91
Midterm = 25% 2.0 86- 88
Finals = 25% 2.25 83- 85
2.5 80- 82
2.75 77- 79
3.0 75- 76 Passed
5.0 Below 75 Failure

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CLASSROOM POLICIES:
1. Observance of Health Protocols
a. Everybody who is entering the campus and classroom premises is required to wear a face mask – NO FACE MASK, NO ENTRY POLICY
b. Observe at all times, in all places and in all transactions, social / physical distancing of at least 1 meter apart as advocated by the Department of Health.
c. When classes are conducted outside the classroom, physical distancing will still be observed.
2. Uniform and Dress code
a. Students should be in proper uniform, wear ID and appropriate shoes except during laboratory class.

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 b. On Wednesdays, cross dressing, hip-hop dresses and get-ups are not allowed, e.g. shorts, slippers, spaghetti strap, earrings for males, etc.
c. PE uniforms should be worn only during PE class.
3. Taking Examination
a. Cheating and copying are strictly prohibited. When caught during quizzes and long/units exams, deduction of points will be imposed by the teacher and during midterm
or final exam. Means a grade of 5.0 in the subject.
b. Borrowing of calculators and other exam paraphernalia is not allowed during exam.
c. During prelim, midterm, and final exam, only test papers answer sheets, permits, calculators, pens, pencils and erasers are allowed on the desk; other things should be
deposited on a place designated by the teacher.
d. Other policies will be imposed as deemed necessary and as agreed upon between the students and the subject professor.
4. Other Policies
4.1 Face-to-face FTLM
a. Cellphone should be shut-off or in silent mode during class hours.
b. Chairs should be arranged at least 1.5 meters apart to observe social distancing.
c. Chairs should be arranged before leaving the classroom.
d. Vandalism is strictly prohibited and punishable.
e. No Smoking within the school premises.
f. Students under the influence of liquor are not allowed inside the school compound.
g. Any form of deadly weapons should not be brought to school except cleaning/cutting tools during cleanup days and laboratory classes.
h. Unnecessary noise to the point of creating disturbances is prohibited.
i. Proper grooming should be observed at all times, e.g. short and undyed hair for males.
j. Other policies will be strictly imposed as contained in the student manual.
4.2. Online FTLM (synchronous)
a. Unnecessary noise to the point of creating disturbances is prohibited.
b. Participative learning is encouraged
c. Wear proper attire
d. Courtesy and proper decorum should be observed at all times
e. Meeting time set should be strictly observed by both faculty and students
f. Policies on the recording of class lecture is subject to the approval/agreement between the student and faculty which shall be governed by existing laws such as cyber
crime act, data privacy act and intellectual property right laws.
g. Posting of unnecessary comments/messages are prohibited during online classes.
4.3. Remote FTLM (asynchronous)
a. Submit required output on time via online or on designated drop-off / pick up points.
b. Submission of duplicated / copied output is prohibited.
c. Posting of unnecessary comments/messages are prohibited during group chat/discussion forum.

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Prepared by: Adopted by: Reviewed by: Approved by:

JOY M. RAIZ MARK B. LANGTIWAN KEITH A. RAMOS, MSc ENRICO M. CABACCAN, MSc NANET G. EUGENIO, MS. MATH Ed
Faculty/Subject Teacher Subject Teacher BSA Program Chair Campus Coordinator

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