Module 1 Assignment Template
Part A: Segmentation
Step 1: Collect information about your current and potential customer segments.
Here is a list of the possible sources of information that you can use to learn more about your customer
segments. The more information that you have, the more you will understand about them.
☐Social media insights
☐Sales records
☐Social media profiles of customers
☐Look for patterns in questions and comments
☐Poll on social media
☐Talk to customers
Step 2: Describe your best customers.
Who are your best customers? What stands out? Complete the following table with what you learned
about them.
My Best Customers are… Source of info
Demographics
Gender: ●
Age range: ●
Relationship / family status: Are ●
they single, in a relationship? Are
they parents?
Are they individuals or businesses? ●
Location: Where do they live? Are ●
they from specific areas?
Occupation: What do they do for a ●
living (e.g., job, student)?
Needs and purchasing behaviors
Needs: What does the customer ●
value the most in your business? (For
example, do they have problems that
your business solves?)
Needs: What are their favorite ●
products?
Purchasing behaviors: How often ●
do they buy from you? How much do
they usually spend?
Purchasing behaviors: How do they ●
buy from you online (e.g., which
channels, preferred communication)?
Step 3: Identify customer segments
Are you able to identify 2-3 customer segments? Are they existing or new segments?
Segments: Name 1: Name 2: Name 3:
Picture:
Description:
Existing or potential
new segment?
Part B: Targeting
1. Analyze your customer segments in the light of the following questions.
Targeting assessment Segment name 1: Segment name 2: Segment name 3:
Size: Is this segment
large enough to be
worth focusing on?
Growth: Is this
segment growing, or
spending more than
before?
Profits: Is this segment
profitable?
2. What customer segment(s) will you target?
● My target segments are:
Part C: Buyer Persona
Complete a buyer persona of a semi-fictional customer of one of your target segments.
Buyer persona for (target segment name):
Picture:
Name:
Age:
Relationship / family status:
Education / work:
Location:
Interests:
-
Values:
-
Problems:
-
Online behaviors:
-
What he/she needs:
-
Part D: Put your ideas into practice!
What 1-3 actions will you make to communicate to and serve your buyer persona better?
My actions are:
●
●
●