table of content

a missiion statement

* VISION

*BUSNIESS LOCATION

*GOAL
*ASSEMBLE

*ANALYSIS

*PRODUCT RELATED SERVICE

*PRODUCT REQUIREMENT

* VENDOR?TARGET MARKET

Hello my name is chef Lewis i graduated from Culinary Lenotre and my mission is to bring a new
amplified flavors innovtive not just plant based rcipes '. our mission is to target not just the customers
who like to eat healthy but alos present a menu thats appealing to other then our key target. with this
new resturant take we are sure to be here for years to come .

my busniess plan is to set my restuarant near downtwon or heghts area where there are walking trails
gyms and other sports activites not tofar away with the cusine that i am offering after a long run youll
want to come in to my place and refill on our rich vitamns juices antioxdance drinks and kale tonic, not
to mention our healty breakfast and lunch .and dinner depeniding onwhat time you come want to serve
lunch and dinner at later time with alcholic bevarges

the name of my busniiss i am looking at MyDayzzzOff somewhere you can just hangand chill om a
satuday afteernoon patio area want to add alcholic bevarages to my menu around the katy owntown or
heights area . for my loan amount not sure how much ill need but 200k sounds great to me to start my
goal is to get ppl to understand you can live how you want to live but can be healthy doing so at the
same time. to offer a place more then just somewwhere you go on your off days is my moto

a. the industry today i believe can be anywhere, one week its in the next week its out , its more on the
creative food side nowa days . whacy ideas that actuall work and the people love it family resturant is big
on today market as well and ffood trucks is another example

b. the trend that started my idea didnt come from the idustry it cam from my own well being. this day in
age people are far more concerned about what they put in thier bodys as far as food. one place that i
really put my respect to would have to be bella green

c. the trents in grown in my area is more on the foodtrcuk side. you cant go a milewithout seeing about
40 food trucks. various kinds of food such a mexican, cajun, columbian, bbq and whaky food stands that
usualy serve food you see at the rodeo.

d. i want to cater my operation to those who are looking for healthier option wihtout the risk of losing
big flavors. those who want to try new innovative ideas without sacrificing the trends that are in. really
want to take ashine on the kids who doestn eat healthy a place parent can take thier kids to eat veggies
without any problems

e more fuctional bevareage place are popping up which i want to use that idea without losing the
concept of helathy cuinse maybe all wines instead of cocktails . tech cooking and A.I is growing in the
industry as well its a good idea but i feel a person would connect more with a actual person

f. my target base are those who want to change thier lives without all the hard work except eating. i
mean its good to excersiebut sometimes you can get the same results by eating healthier, poeple who
excersie daily or nned a healthy portien to go without thehworkout resume and and those are the
people i want to target. also the light eaters for a quick brunch meet and wine

Product and related services

a. product i want to sell is health juices with tumeric ginger beats and varioous other dirnk with anti
oxidant kale tonics ice coffee cold brews and brunch coctaails breakfastside keep its orginal with a twist
love the lemon blueberry conbread idea i seen a first watch lunch an brunc would be like eggplant slalds
roastedpickle and celry root s curried carrat mash wiht brow nbuteer advocado soup poatatos and
gochujang eggs etc tofu

b. beyond the standard menu ill offer steaks and wings and potato skins etc for those who isnt looking
for the healthy experince

c. the requirement is extremlyimportant not all people like ot eat healthy and it benefit me because
customers who enjoy helahty cuisne might bring a friend to thier favorite place that could also be there
favorite plcae if i offer the regular bar food etc

d. these are compnooet of my operaion becuase thes are componet to my real life. i want to offer my
real life experience to those who are willing to try it fits myconcept because again this is the way i live
the things i eat , the hours of studying ho food process in your body. after having heart surgery this was
the key to getting my regular lifr back

e. this is unique to me because its coming from the heart , its not many heathy cusine in my area so it
would most defiently be a unique place for mles to come so really wouldnnt be any competion beside
steering ppl away from alll the unhealthy foosd in my area

f. my operationo would appeal to customerin imy area becuase the place around here are usally
mcdonalds popeys burger king and those ae common place everytwheere . ifeel you take some speacial
and you put it in a common restuarnt area and wtach the attraction you get

g. what influence me is places like first watch , teryiaki kitchen , thai cusine as well more then i can
nameforsure

h. my pricing strategy is hard one , not really sure a evulted experince costfor evaulated pricing an alot
of my menu items can be purchaed al ll carte , mas well as meal deals special days has special offer
theat includes your choic of drinks anythingn is possible.
TARGET MAKRET

a my customer has to love good food has to have a mindset of wanting to eat better to live better .
people that like to have busineess dates or meeting or just want to come hang out on the patio and have
brunc cock tailson or nice glass of wine. poeple who have a passion for fitness

b incomeanywehre from medium class and married couplel singlle people any household size all race
any religion any gender allis welcome a adult establiment that closes around 4pm