HOLY ANGEL UNIVERSITY
SENIOR HIGH SCHOOL
BASIC EDUCATION DEPARTMENT
In partial fulfilment of the requirements for the subject
Principles of Marketing
Accountancy, Business, and Management (ABM)
PERFORMANCE CHECK#1
VISION, MISSION, VALUES, AND OBJECTIVES
CAFIEND
First Quarter
First Semester, AY 2022-2023
Submitted by:
Canlas, Princess G.
Habana, Louie Andrei F.
Laxamana, Christine Joy O.
Mallari, Mark Jasper D.
Pascual, Jian Christian G.
Sarmiento, Anjelo Uriel M.
Teria, Jethro Paule V.
Grade 12 – Our Lady of Fatima
Submitted to:
John Carlo Ancheta
Teacher
August 22, 2022
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HOLY ANGEL UNIVERSITY
VISION
To become the most pleasurable place for exceptional coffee beverages with
reasonable prices while ensuring the safety and happiness of the customers as
well as the environment.
MISSION
To participate in the world development by motivating customers with breads and
coffee beverages of healthier quality ingredients and eco-friendly products.
VALUES 1 OBJECTIVE 1
Achieve Customer Delight with High To delight customer by offering
Quality Products. unforgettable experiences to customers.
Cafiend plans to have perfect points in
customer feedback in 2022 by serving
exceptional breads and coffee
beverages made with healthier
ingredients. To attain this, Cafiend will
give surveys to customers in which they
can show their satisfaction level. The
answers collected will be used to
improve the system of the business in
order to achieve customer delight. 80%
of the raw ingredients used in the
business will be bought in the markets
and grocery stores in Angeles City. In
addition, Cafiend seeks to make use of
organic harvest coffee beans in Mt.
Kanlaon, Negros Occidental via
ordering online in order to delight
customers.
VALUES 2 OBJECTIVE 2
Comfortable and Friendly Atmosphere To make a comfortable atmosphere for
customers. Cafiend plans to train
employees that can quickly and
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effectively answer customer question,
resolve issues with sympathy and care,
and develop good customer
relationship. Store atmosphere will
create satisfaction and customers
loyalty. When customers feel what they
expect can get, customer loyalty will be
created (Rafika, N. A., & Yulhendri,
2019). In addition, the establishment will
make the place aesthetic for the eyes of
the customers. Hence, Cafiend seeks to
resolve, enhance, and transform the
business atmosphere in a friendly way.
VALUES 3 OBJECTIVE 3
Profitability Improvement To take a step towards success.
Cafiend plans to increase its revenue by
15% within the next 12 months through
the remarkable products it provides.
Cafiend plans to promote the business
by creating posters in social media.
Additionally, it will offer Cafiend card
wherein customers will get rewards if
they buy certain number of products.
The more products they buy, the more
rewards they will get. Therefore,
Cafiend seeks to improve its profitability
in an ethical way.
VALUES 4 OBJECTIVE 4
Customer and Environmental Safety To prioritize the safety of customers and
the environment through the products
and the business location. Cafiend
plans to follow the principles that benefit
the environment, such as using wooden
stirrers instead of plastic, using
recyclable take-away containers, or
even having a compost pile for organic
waste products. Moreover, hygiene will
be prioritized in order to ensure the
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safety of the customer, especially with
the presence of Covid-19.
References:
Rafika, N. A., & Yulhendri. (2019). The Effect of Store Atmosphere, Product Quality,
Customer Satisfaction and Electronic Word of Mouth on Customer Loyalty in Gubuk
Coffee Padang.