Muggie , Kyu Seop Lee (2012)
Window Garden, Jianxing Cai, Chao Chen, Qi Wang, & Jiang Wu (2012)
Fold and Go Urban Bike, Leandro Albino Oliveira (2012)
Chop n Pour, Junjie Piao (2012)
Main reference : Karl T. Ulrich & Steven D. Eppinger, Product Design and Development, McGraw Hill, 5th Edition, 2012. Teaching Module, BMFR 2113
Masni-Azian, A. 2012
INTRODUCTION
Masni-Azian, A. 2012
Not to worry. We still have both intact in our head.
CHAPTER OVERVIEW
How long? (DURATION) How much? (COST)
1
About Product Development
2
WHO is involved?
3
Product Development Process
Masni-Azian, A. 2012
PRODUCT DEVELOPMENT?
PRODUCT + DEVELOPMENT
Something sold by an enterprise to its customer Set of activities beginning with market opportunity and end with production, sale, and delivery.
Masni-Azian, A. 2012
SUCCESSFUL PRODUCT DEV.
Successful : can be produced, can be sold profitably
DEVELOPMENT TIME PRODUCT COST PRODUCT QUALITY DEVELOPMENT COST DEVELOPMENT CAPABILITY
Masni-Azian, A. 2012
WHO?
So, who is responsible for design and product development process?
MARKETING
Mediate interaction between firm and customers. Identify product opportunities and market needs. Oversee launch and product promotion.
Masni-Azian, A. 2012
DESIGN
Define physical form of product to best meet customer needs. Engineering design. Industrial design.
MANUFACTURING
Designing, operating and coordinate the production system. Also includes purchasing, distribution and installation
WHO?
Introducing. The project team structure.
Masni-Azian, A. 2012
HOW LONG? HOW MUCH?
DURATION Less than 1 year : very few 3 5 years : commonly found 10 years? Its possible. Guess how long it takes for the development of a new car model? COST Depends on : Number of people in the project Duration of project R&D activity Tooling investment Production cost
Masni-Azian, A. 2012
PRODUCT DEV. PROCESS
Planning
Will be covered in more detail in subsequent weeks. Good day, and think about your project. May the best team wins!
Masni-Azian, A. 2012
