Raw data gathered within the consumer lifecycle plays a significant role in determining
consumer behavior. Data Scientist Pāvels Gončarovs has published a literature review on the
application of data analytics in customer relationship management process. Review of related
literature focused on 51 articles from bibliographical databases related to CRM published
between 2013 to 2017. This paper is a good benchmark to analyze if telecom players have
adopted and use data analytics with the help of a CRM system. It helps them gain insights on
the current trend on sales, and the behavior and purchasing patterns of customers. Although
dated, this will be supported and validated by current news articles.
Research by researchers in Tecnalia Research and Innovation discussed how online information
can help companies in their business decision-making. Two data paradigms were highlighted:
the "Linked Open Data" and the "Social Media" model. The study shows that the first model will
be responsible for data collection and warehousing with the help of a natural language
processing technique, while the second model is responsible for the classification of data.
Rogers Communication can take advantage of this system to work out areas in the company
that need improvement and come up with better business decisions.
Big data analytics can help industries to ensure the effectiveness of customer relationship
management (CRM). This study provides some preliminary insights into how businesses might
develop big data analytics to improve CRM. The relationship between bid data analytics and
CRM performance is explained in depth in this [Link] importance of data analytics in the
Telecom CRM Market cannot be over-emphasized. It's crucial to know how Customer
Relationship Management (CRM) works and how the industry itself is structured. The article is
short but relevant in the review of the CRM strategies of Rogers Communications [Link] year
more and more individuals and businesses are understanding the importance of CRM. An
experiment where 1175 adults participated in the CRM implementation was successful. It led to
an improved branding of the company and increased sales. Insights from this research will be
used as a guide in evaluating Rogers Communications Inc.A theoretical model explains how the
flexible and reprogrammable nature of BDA technologies provides features of sourcing, storage,
event recognition, and prediction. We will use the insights of one of the four cases in this
research on a telecommunications company in Austria to review the BDA infrastructure in
Rogers Communication.