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Google Ads Setup and Strategies Guide

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nemat8928
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4 views22 pages

Google Ads Setup and Strategies Guide

Uploaded by

nemat8928
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

GOOGLE ADS

Stage 1:
 What is Google Ads?
 Types of Ads. (Search, Display, Video)
Stage 2:
 Setting up an Ads Account.
Stage 3:
 Ad Ranking/Quality Score and its Importance.
 Terminologies (CPM/vCPM, CPC, CPA, CTR)
Stage 4:Setting up Ad Campaign
 . (Search, Display, Video)
❑ Keyword Research & Different Keyword Research Tools
❑ Ad Extensions
❑ Budgeting
❑ Bidding Process & Tools
❑ Demographics
❑ Location & More……
Stage 5:
 Ad Analysis & Reporting
What is Google Ads?

“Google Ads is an online advertising platform developed by Google,


where advertisers pay to display brief advertisements, service
offerings, product listings, video content, and generate mobile
application installs within the Google ad network to web users”
Types of Ads
Search Ad
Display Ad
Video Ad
Stage 2:
 Setting up an Ads Account.
Stage 3
 Terminologies (CPM/vCPM, CPC, CPA, CTR)
 Ad Ranking/Quality Score and its Importance.
Terminologies
 CPM – Cost per Mile ( Per thousand Impression )
 vCPM –Viewable CPM
 CPC – Cost Per Click
 CPA – Cost per Action/Acquisition
 CTR – Click Through Rate
AD Ranking
Stage 4:
 Setting up Ad Campaign. (Search, Display, Video)

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