Unlocking the Power of Keywords:
A Comprehensive Guide to Keyword Research
Peyman Khalili- May-2023
Little Bit About
Me
Peyman Khalili
SEO Manager SEO Consultant
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[Link]@[Link] [Link] @peyman_met
What is Keyword Keywords Research Competitors Analysis
Research Tools
1 3 5
2 4 6
Types of Keywords How to do Keywords Keyword Targeting
Research
What is Keyword Research and Why?
What /Why Types Tools How Analysis Targeting
Keyword research is:
◦ Beyond SEO
◦ Part of a Market Research
◦ Start point of shaping SEO Product Roadmap
◦ First step of SEO Strategy
◦ Empowering tool for Competitive Analysis
◦ A place where it connects you to Marketing and Product team
What /Why Types Tools How Analysis Targeting
Read More
Types of Keywords
What /Why Types Tools How Analysis Targeting
70% is
mine
Head Keywords
Body Keywords
Long Tail Keywords
What /Why Types Tools How Analysis Targeting
What /Why Types Tools How Analysis Targeting
What /Why Types Tools How Analysis Targeting
Keyword Difficulty
What /Why Types Tools How Analysis Targeting
Keywords Research Tools
What /Why Types Tools How Analysis Targeting
Keyword Planner
Best tools if you have a premium
account in business
What /Why Types Tools How Analysis Targeting
Google Serp
Very good for finding long tail
keywords and variations
What /Why Types Tools How Analysis Targeting
Google Serp
Google related queries
Script by Alireza Esmikhani. Learn more
What /Why Types Tools How Analysis Targeting
Kwfi[Link]
Good for estimate search volume in
Persian Keywords. Also contain good
database of persian keywords
What /Why Types Tools How Analysis Targeting
[Link]
Like kwfinder have a good database. It
is so good for finding keyword
variations
What /Why Types Tools How Analysis Targeting
[Link]
Best for overall insight and finding
intentions and categorizing keywords
What /Why Types Tools How Analysis Targeting
[Link]
Very good for categorizing keywords
and finding keywords. But like
semrush search volume is not proper
for persian languages
What /Why Types Tools How Analysis Targeting
[Link]
Also good for overly finding keywords
of competitors
What /Why Types Tools How Analysis Targeting
[Link]
Persian tool for finding and mapping
keywords
How to do Keywords Research
What /Why Types Tools How Analysis Targeting
1. Find seed keywords
2. Gather all keyword that possible from all tools in a sheet and
delete duplicate keywords
3. Find search volume from Kwfinder
4. Clustering them
What /Why Types Tools How Analysis Targeting
1- Seed Keywords
What is seed keywords? Seed keywords are words or phrases that you can use as the
starting point in a keyword research process to unlock more
keywords. Think of them as the building blocks of keyword
research.
What /Why Types Tools How Analysis Targeting
1- Seed Keywords 1. Brainstorm
2. Site Explorer with Ahrefs
How find Them?
3. Extract category of competitors, Best selling , …
4. Use Google Image boxes
5. Use Google Trends
6. Use high volume keywords in Kwfinder
7. Wikipedia for some keywords like this
8. Use Chat Gpt
What /Why Types Tools How Analysis Targeting
2-Keywords Gathering
What /Why Types Tools How Analysis Targeting
3- Search volume
What /Why Types Tools How Analysis Targeting
1- Use manually
4- Clustering 2- Use Tools
○ API from Serp and use algorithms
Learn more from Mohamad Ali or from this article in search engine
journal
○ Use ChatGpt
Competitors Analysis
What /Why Types Tools How Analysis Targeting
Share of Voice In terms of SEO, Share of Voice or Share of traffic can tell
What is SOV? you what fraction of a market’s total organic search traffic or
What is Search Visibility? impressions is going to your website.
On the other hand, The Search Visibility index is a metric
representing the percentage (values between 0 and 100) of
potential conversion traffic a given keyword (or set of
keywords) has based on its ranking. This metric use in several
SEO dashboards like [Link]
What /Why Types Tools How Analysis Targeting
Extract Competitors Rank for each keywords with dashboards
Share of Voice ●
like Nightwatch Or use Serp API like [Link], [Link],
How to calculate? …
● Calculate Average CTR for each position from GSC or average
CTR like this:
● Calculate SOV
● Present data in Looker Studio
Keyword Targeting
What /Why Types Tools How Analysis Targeting
Keyword Targeting
What /Why Types Tools How Analysis Targeting
Keyword Targeting
● Check Inventory with your Product and Marketing
● Start designing site structure. Does it need migration?
● Design Faceted Menu
● Which clusters target to PLP (Product Listing Page)? Which one
target to PDP (Product Detail Page)? Do you need Tags?
● Assign clusters to URLs and empower your Topical Authority
Thank You For
Your Attention
Peyman Khalili