CSR Ratings and Financial Impact in India
CSR Ratings and Financial Impact in India
Leena James*
The paper examines the relationship between CSR rating and financial parameters
of companies, such as age of the firm, sales and profit before tax in India. Its main
objective is to study the effect of financial parameters on CSR rating. Using a
quantitative methodology, the study found that profit is more correlated to CSR
rating as compared to sales and age of the companies.
Introduction
In the globalized world, integration of Corporate Social Responsibility (CSR) in business is one
of the great challenges faced by the firms today. Stakeholders require much more from the
company than pursuing growth and profitability. Companies which aim to be, or are, leaders
in CSR are challenged by increasing innovations, rising public expectations, heightened social
and environmental problems and continuous quality improvement. They are forced to chart
their CSR activities within a very dynamic and complex environment. Engaging in CSR is
perceived to be a good thing. CSR activities should be a part of all business organization, but
every organization should identify the effects of financial parameters on CSR activities. Hence,
this paper argues that firm characteristics like sales, profit, and age may affect CSR practices
adopted by the companies. In this paper, an attempt has been made to refine the stream of
research on the association between CSR rating and firm characteristics. This paper begins with
reviewing the extant literature on CSR, CSR rating and the relationship between CSR rating and
firm characteristics. Subsequently, it discusses the measures used in the study and describes the
data collection method. Finally, it concludes by discussing the findings, highlighting the key
limitations of the study, and providing guidance for further research.
Literature Review
Harjoto and Jo (2011) found that CSR engagement positively influences firm value and operating
performance. Hazlett et al. (2007) conducted a study on the relationship between quality
management and CSR. They found substantial evidence demonstrating the breadth and depth
* Associate Professor, Christ University, Bangalore, Karnataka, India. E-mail: [Link]@[Link]
Prospects
© of All
2012 IUP. CSR: An Overview
Rights [Link] 500 Indian Companies 1
of activities in which organizations engage, under the broad headings of workplace, Author: plz
environment, social impact and economic impact. However, while there is no doubt on the note the
change
sincerity of the actions, approaches and the activities, a strategic focus on CSR is still very much
in its infancy. Jamali and Mirshak (2007) studied CSR theory and practices in a developing
country, Lebanon, and found the lack of a focused, systematic, and institutionalized approach
to CSR and that the practice and understanding of CSR in Lebanon are still grounded in the
context of philanthropic action. Sharp and Zaidman (2010) studied the process of strategization
of Israeli firms and identified the differentiating characteristics of CSR strategization processes,
including the requirement for informative communications rather than persuasive negotiations,
and the absence of resistance within the organizational community. Polonsky and Jevons (2009)
conceptually developed three types of complexity—issue, organizational and communication—
in CSR strategies and found that within these three areas of complexity, there are a number of
sub-issues that must be addressed if CSR is to be strategically integrated into a global brand.
Adam and Shavit (2008) argued that rating-based assessment method for CSR cannot provide
an incentive to firms excluded from socially responsible investment to invest in CSR. Hackston
and Milne (1996) found that though positive relation exists between industry and size, still
profitability and reporting had no effect on the eve of disclosure. Jindrichovska and Purcarea
(2011) studied environmental reporting in Czech and Romania and found that corporate
reporting process normally consists of accounting and auditing process. Accounting process
evaluates all relevant data useful in measuring the company’s social and environmental
performance against specific indicators and the auditing process is related to assessing the
information in the report. Angeloantonio and Francesco (2010) made a comparative study
between large and small firms and found that the CSR-SME relationship could be better
explained if the notion of social capital is taken into account and social capital and stakeholder
theory should be taken as alternative ways of explaining CSR in both large firms and SMEs. Mittal
et al. (2008) studied the link between good financial performance measure and other indicators
of corporate responsibility by regression analysis and found that CSR is negatively related to
EVA (internal measure of profitability). The relationship of CSR and MVA (an external measure
of profitability) was found to be positive and significant. Reverte (2009) conducted a study in
Spain and found that firms with higher CSR ratings present a statistically significantly larger size
and a higher media exposure, and belong to more environmentally-sensitive industries, as
compared to firms with lower CSR ratings.
Kolstad (2007) argued, on the one hand, that maximizing owner’s returns is the social Author: plz
responsibility of corporations and is ethically untenable. On the other hand, the argument that note the
change
CSR and profits go together is not supported by empirical evidence. Cowen et al. (1987) studied
Fortune 500 companies and by multiple regression analysis found that there is a positive relation
between CSR and company profitability, size, and social responsibility. Waller and Lanis (2009)
studied the annual reports of six top companies in advertising industries to promote disclosure.
They observed CSR activities undertaken and the development of CSR index. They found that
some companies do engage and disclose their CSR activities. But the level of CSR disclosure is
different between the organizations. Parisi and Hockerts (2008) investigated the use of causal
maps in the performance management and measurement of CSR-related intangibles in one
Data Collection
Data of 500 companies were taken from the Karmayog website’s CSR rating of 2010. It provides
data regarding the CSR rating, CSR initiatives and financial parameters like sales, year of
Dependent Independent
Sales
Age of the
Firm
Table 2 presents the descriptive statistics of the financial parameters. This tells that, on Author: plz explain
the basis of this
average, sales lead to increase in CSR rating more than Profit Before Tax (PBT) and age of the statement
firm. Difference between the mean values of sales, PBT and age of the firm is more, which is
an indication that the data series are probably not normally distributed. The spread of scores
(as per the standard deviation) is higher for sales than it is for PBT and the age of the firm.
Figure 2 presents the graphical representation of the log values of the mean and standard
deviation of the financial parameters like sales, PBT, and age of the firm.
Correlation Analysis
Pearson correlation method is employed in order to find the relation between the variables. A
set of independent variables is derived from financial parameters, and CSR rating is taken as
Table 2: Descriptive Statistics and Log Values of Financial Parameters
Descriptive Statistics
Financial Parameters N Minimum Maximum Mean Std. Deviation
Sales (cr) 499 946.00 277,734.00 7,473.34 20,964.41
PBT (cr) 469 1.00 30,441.00 915.54 2,500.64
Age of the Firm 500 1.00 222.00 40.03 28.21
Log Values
Sales 499 6.85 12.53 8.04 1.06
PBT 469 0.00 10.32 5.61 1.50
Age of the Firm 500 0.00 5.40 3.44 0.75
1.50
PBT
5.61
1.06
Sales
8.04
The ANOVA basically tells us whether the regression equation is explaining a statistically
significant portion of the variability in the dependent variable (CSR rating) due to variability in
the independent variables (sales, PBT and age of the firm). The results show the significance of
all variables as F-ratio is 22.16 and its associated significance level is small (Sig < 0.05) (Table
5). Hence, the model framed is significant at 5% level.
Author: plz state the Table 6 shows the relationship between the financial parameters and CSR rating. Since the
significance
significance value is less than 0.05, it is statistically significant at 5% level. The signs of the
values refer to
which variable coefficients are also as expected. In terms of sector, there is a statistically significant difference
coefficients between services and IT and ITES sectors in comparison to services and manufacturing and
services and others. Hence, there is a statistically linear relationship between the financial
parameters and CSR rating.
The standardized beta coefficients show a significant relationship between the independent
variables, sales, PBT, age and the dependent variable, CSR rating. PBT with a beta value of 0.295
has more impact on CSR in comparison to sales (0.188) and age (0.098). It also shows the
Conclusion
This research paper examines the relationship between CSR rating and financial parameters,
namely, sales, PBT and age of the companies. For this purpose, 500 companies in India
registered with Karmayog were selected. The findings of the study show that profit is highly Author: plz chk
correlated to CSR rating. On the other side, CSR practices of the companies help to increase this result is not
discussed in
the profitability of the companies. Regression model also shows that there is a relationship the paper
between financial parameters (sales, PBT and age of the firm) and CSR rating of companies.
References
1. Adam A M and Shavit T (2008), “How Can a Ratings-Based Method for Assessing Corporate
Social Responsibility (CSR) Provide an Incentive to Firms Excluded from Socially Responsible
Investment Indices to Invest in CSR?”, Journal of Business Ethics, Vol. 82, pp. 899-905.
2. Angeloantonio Russo and Francesco Perrini (2010), “Investigating Stakeholder Theory and
Social Capital: CSR in Large Firms and SMEs”, Journal of Business Ethics, Vol. 91, No. 2,
pp. 207-221.
3. Cowen S S, Ferreri L B and Parker L D (1987), “The Impact of Corporate Characteristics
on Social Responsibility Disclosure: A Typology and Frequency-Based Analysis”. Accounting,
Organization and Society, Vol. 12, No. 2, pp. 111-122.
Plz provide the
4. Harjoto M A and Jo H (2011), “Corporate Governance and CSR Nexus”, Journal of Business missing
Ethics, Vol. 100, pp. 45-67. issue nos.
115. Dhunseri Petrochemical & Tea Ltd. 149. Gitanjali Gems Ltd.
116. Dish TV India Ltd. 150. GlaxoSmithKline Construction
117. Divis Laboratories Ltd. 151. Glenmark Pharmaceutical
118. DFL Ltd. 152. GMR Infrastructure
119. Dr. Reddys Laboratory 153. Godfrey Phillips Industries
120. Edelweiss Capital Ltd. 154. Godrej Consumer Products
121. Educomp Solution Ltd. 155. Godrej Industries Ltd.
122. Eicher Motors Ltd. 156. Gokaldas Exports Ltd.
123. EID Parry (India) Ltd. 157. Gokul Refoils and Solvent Ltd.
124. EIH LTD. 158. Goodyear India Ltd.
125. Elecon Engineering Companies 159. Graphite India Ltd.
126. Electrosteel Casting 160. Grasim Industries Ltd.
127. Eectrotherm (India) 161. Great Eastern Shipping
128. Emami Ltd. 162. Great Offshore Ltd.
129. EMCO Ltd. 163. Greaves Cotton Ltd.
130. Engineers India Ltd. 164. Greenply Industries
131. Era Infra Engineering 165. GTL Ltd.
132. Escorts Ltd. 166. Gujarat Alkalies & Chemicals
133. Essar Oil Ltd. 167. Gujarat Ambuja Exports Ltd.
134. Essar Shipping Ports 168. Gujarat Fluorochemic
135. Essel Propack Ltd. 169. Gujarat Gas Company
136. Eveready Industries India Ltd. 170. Gujarat Industries Power Company Limited
137. Exide Industries Ltd. 171. Gujarat Mineral Development
138. Federal Bank Ltd. 172. Gujarat Narmada Valley Fertilizers
139. Fertilizers & Chemical 173. Gujarat NRE Coke Ltd.
140. Finolex Industries Ltd. 174. Gujarat State Petronet
141. Firstsource Solution 175. Gulf Oil Corporation
142. Force Motors Ltd. 176. H T Media Ltd.
143. Fortis Healthcare Ltd. 177. Hatsun Agro Product
144. GAIL (India) Ltd. 178. Havells India Ltd.
145. Gammon India Ltd. 179. HBL Power Systems Ltd.
146. Garden Silk Mills Ltd. 180. HCL Infosystems Ltd.
147. Gayatri Projects Ltd. 181. HCL Technologies Ltd.
148. GHCL Ltd. 182. HDFC Bank Ltd.
387. Sesa Goa Ltd. 421. Su-Raj Diamonds & Jewellery Limited
388. Shipping Corporation 422. Suashish Diamonds Ltd.
389. Shiv-Vani Oil & Gas 423. Sujana Metal Product
390. Shopper’s Stop Ltd. 424. Sujana Universal Industries
391. Shree Cement Ltd. 425. Sun Pharmaceuticals
392. Shree Ganesh Jewellery 426. Sun TV Network Ltd.
393. Shree Renuka Sugars 427. Sundaram Clayton Ltd.
394. Shrenuj & Company Ltd. 428. Sundaram Fasteners Ltd.
395. Shri Lakshmi Cotsyn Ltd. 429. Sundaram Finance Ltd.
396. Shriram City Union Finance 430. Sunflag Iron & Steel
397. Shriram EPC Ltd. 431. Supreme Industries Ltd.
398. Shriram Transport Finance 432. Supreme Petrochem Ltd.
399. Siemens Ltd. 433. Surana Corporation Ltd.
400. Simplex Infrastructure 434. Surana Industries Ltd.
401. Sintex Industries Ltd. 435. Surya Pharmaceutical
402. SKF India Ltd. 436. Surya Roshni Ltd.
Author: plz note
403. Sobha Developers Ltd. 437. Sutlej Textiles and Industries Ltd. the change
404. Sonata Software Ltd. 438. Suzlon Energy Ltd.
405. South Indian Bank Ltd. 439. Syndicate Bank Ltd.
406. Spanco Limited 440. Tamil Nadu Newsprint
407. Spice Mobility Ltd. 441. Tamil Nadu Petro Products Limited
408. SpiceJet Ltd. 442. Tata Chemicals Ltd.
409. SPML Infra Ltd. 443. Tata Coffee Ltd.
410. SRF Ltd. 444. Tata Communications
411. State Bank of Bikaner 445. Tata Consultancy Services
412. State Bank of India 446. Tata Global Beverage
413. State Bank of Mysore 447. Tata Metaliks Ltd.
414. State Bank of Travancore 448. Tata Motors Ltd.
415. State Trading Corporation 449. Tata Power Company Ltd.
416. Steel Authority of India Ltd. 450. Tata Steel Ltd.
417. Sterling Biotech Ltd. 451. Tata Teleservices (Maharashtra) Ltd.
418. Sterlite Industries 452. Tech Mahindra Ltd.
419. Sterlite Technologies 453. Temptation Foods Ltd.
420. Strides Arcolab Ltd. 454. Texmaco Ltd.
Reference # 04J-2012-10-xx-01