BUSINESS PLAN
PRESENTATION:
BOUTIQUE
By
Muneeba Tariq
Govt. Post graduate
College mansehra
INTRODUCTION:
Business type: sole proprietor
Business name: neeba’s closet
Products: traditional dresses
casual dresses
Hand made woollen sweaters
CUSTOMER PREFERENCES: Females
OWNER: Muneeba Tariq
Table of contents:
Executive summary
Mission statement
Industrial Analysis
Customer Analysis
Marketing Plan
Executive summary:
Neeba‘s closet is a strong locally established trendy boutique
that aims to provide customers quality at reasonable price. It is
located in main bazar of Mansehra.
The store is founded by Muneeba Tariq. I am a recent university
undergraduate student with a passion for fashion and all things
modern and trendy. I have researched and found a supplier who
will source us good quality material, my team will manufacture
trendy designs and we will supply it to customers at a reasonable
cost. Our business targets females for wedding dresses, party
wears, eid dresses, casual dresses. As a newcomer in the
boutique market, Neeba‘s closet seeks to come up with products
that will distinct our competitors, a product that provides
satisfaction, quality and new varieties.
Mission statement:
Neeba‘s closet mission is;
“To provide customers with the
latest fashion trends and
innovative styles that suit their
unique personalities and to
inspire confidence and elegance
in every women through our
carefully crafted designs.”
INDUSTRIAL ANALYSIS:
Customer analysis:
Neeba‘s closet target customer is the fashion conscious youth of Mansehra
who are searching for trendy and unique styles.
Our target audience includes:
Women
Brides
Young girls
Children
Competitive analysis:
COMPETITORS:
Seven star
Libas ghar
Khakia clothing outlet
Kashmir cloth
Zelbury
Roshan mall
Strengths:
Highly recognised everywhere
Diverse variety of products
Captured large number of customers
Weakness:
They compromise on product quality
Products are much expensive and are out of reach of middle sector
Limited design collection
They don’t go for trendy designs prevailing all over Pakistan.
Competitive advantage:
Exploration of new ideas, trends and designs
New approach towards variety of fashion trends
Provide high quality material at affordable price
Offer unique and modern designs
Minimum price will start from 3000PKR up to other affordable price in
accordance with market
Marketing plan:
Products:
Wedding dresses for girls and women
Bridal dresses
Party wears
Casual dresses
Purses
Prices:
Wedding dresses starting from 10,000pkr up to so on
Bridal dresses starting from 30,000pkr up to so on
Party wears starting from 5000pkr up to so om
Casual dresses starting from 2500pkr up to so on
Purses starting from 1500pkr up to so on
Place:
Located in main bazar Kashmir Road, Mansehra
Shop taken at rent of 100,000pkr per month
Reason for getting shop here is that it is easily reachable for everyone because
of being at main road
Promotion:
Advertisement through pamphlets
Advertisement through social media platforms
Giving offers and deals
Create a website that lists your products, details and prices
Operational plan:
Short term process:
Daily sell 4 to 8 dresses to earn minimum 8000pkr
Minimum monthly earning should be 500,000pkr
Primary focus should be recovery of the initial investment and paying back
loans
Long term goals:
First goal to make it recognisable and famous with in city Mansehra
Making my brand Mansehra’s biggest clothing outlet for females
Promotion of the brand in neighbouring cities
Management team:
Owner: Muneeba Tariq
Manager: Mahnoor Khaliq
Other employees:
2 salesmen
3 tailors
1 designer
Financial plan:
Start up cost:
Total cost required: 3,000,000pkr
Machines:400,000-500,000pkr
Shop rent: 100,000pkr
Shop security: 500,000pkr
Raw material: 800,000-1,000,000pkr
Furniture: 400,000-500,000pkrr
Marketing: 60,000-100,000pkr