Slide Overview: Have you ever used P/S toothpaste before?
Here we see the survey results depicted in a pie chart. It shows that 94.7%
of respondents have used P/S toothpaste before, while only 5.3% have never
tried it.
This overwhelming majority clearly indicates that P/S toothpaste is
widely recognized and trusted among users.
The small percentage of those who haven’t used it represents a
potential market for P/S to target in future promotions.
Overall, these statistics highlight the strong market presence and consumer
trust in P/S toothpaste.
Slide Overview: Reasons for Using P/S Toothpaste
The bar chart illustrates the main reasons why consumers prefer P/S
toothpaste based on our survey.
Good quality and Reasonable price are the most favorable reasons
when people decide to buy toothpaste, with 88 and 86 responses,
respectively, showing that users highly value the product's
effectiveness and affordability.
Famous and long-standing brand has 80 responses, reflecting the
importance of brand reputation.
Variety of choice is appreciated by 38 respondents, showing that
having options is also a consideration.
Availability is the least significant factor with only 3 responses,
suggesting that these people don't find access to P/S toothpaste an
issue.
These results highlight that quality and price are the primary reasons
consumers choose P/S, while brand reputation also plays a significant role.
Slide Overview: Reasons for Not Using P/S Toothpaste
Here's a look at why some people stopped using P/S toothpaste, as shown in
the bar chart:
Changing preferences and needs is the top reason, with 48
responses. This suggests that many users are looking for different
qualities or features in their toothpaste.
Unreasonable price comes next, with 26 responses, indicating that
cost is a significant factor for many.
Sensitivity to ingredients is also a common reason, with 22
responses, showing that certain users have specific health concerns.
Bad quality is less of an issue, with only 13 responses, which might
indicate overall satisfaction with the product.
Finally, availability is the least concerning factor, with just 6
responses, implying that accessibility is not a major problem for most
users.
These insights help us understand the primary reasons behind the shift away
from P/S, highlighting areas for potential improvement and marketing
strategies.
The bar chart, titled "Sources of Information That Make You Decide to Buy P/S
Toothpaste," provides insights into various influences on consumer decisions:
Suggestions from family and relatives stand out with 93
responses, highlighting the powerful impact of trusted close
relationships.
Social media and media advertising come next with 58 responses,
showing the significant role of online platforms and marketing efforts.
Suggestions from friends follow with 45 responses, indicating that
peer recommendations also hold weight.
Information from dentists or dental clinics is the least common
source, with 37 responses, suggesting that professional advice, while
valued, is less influential than personal or media recommendations.
In summary, the chart highlights the importance of word-of-mouth
recommendations, particularly from family and relatives, in the decision to
purchase P/S toothpaste. This information could be crucial for tailoring
marketing strategies to leverage these influential sources.
Regarding P/S product, its gentleness and safety is the most impressive
feature with nearly half of the responses are "very satisfied". P/s has also
nailed it on cleaning ability and giving fresh breath with mostly satisfied and
very satisfied responses. However, the whitening ability is not so highly
considered as there is a number of 45 customers who find it neutral.