What are your top 5 favorite casual apparel brands?
Lululemon, nike, goodfellow, adidas, vineyard vines
When you think of jeans, what are the first companies that come to mind?
Wranglers, Levi’s, H&M jeans, Vineyard Vines jeans
How often do you wear jeans?
Approximately once a week
Have you heard of Levi’s (If not mentioned in answer 1)?
Assuming they mention they are aware of Levis: How would you compare
Levi’s to other brands?
He stated that Levi’s is more on the affordable side of jeans and that they
have a much larger variety of styles of jeans and in price option (which
also affects quality).
What types of occasions do you wear jeans (e.g. class, going out, hanging out at
home, etc.)
Gamedays, nights out, casual work events, family gathers, class
What brands do you own? If more than 1 – what do you like/dislike about each?
Wrangler jeans are by far his favorite, and he said there is nothing that he
dislikes about them. Levi’s was his second favorite and enjoys how accessible
Levi jeans are but dislikes how quickly they wear down. Goodfellow out of his 3
brands is his least favorite but enjoys them because of how cheap they are but
dislikes that they are only found in Targets or online.
Do you wear one brand more often than the others?
Yes, he wears wrangler jeans about twice as often than any of the other brands
that he owns.
Are there specific occasions where you wear one brand more than another?
Yes, he tends to wear the goodfellow or levi’s jean as more casual wear jeans
but describes Wrangler’s as a pair that can be dressed up or down well.
What is your overall opinion on Levi's (brand, reputation/quality of product)?
Levi’s to him has a good reputation and really enjoys the brand. He describes the
brand’s reputation and what he thinks when he sees someone wearing the brand
is that there is someone that wants a good pair of jeans but does not want to
spend a bunch of money.
How would you describe the average Levi’s customer? OR fill in the blanks for the
following sentence: People who wear Wrangler are _well informed about quality__ but
people who wear Levi’s are __well informed about the price____.
Do you own any Levi's apparel? If so, what pieces of clothing?
If they only mention jeans, did you know they make other clothes? Would
you consider Levi’s for other clothes? Why or why not
He only owns Levi’s jeans but did know they made apparel and said that
he would most definitely consider Levi’s for other clothes.
Do you enjoy Levi’s as a brand?
Yes
Have you seen Levi’s marketing around campuses?
No, he does not recall any time that he has.