Script 1
[scene-1 introduction]
Location- Delhi (posh area, modern house setting)
Outside his house, Amay is taking out his Sedan car. He is planning on visiting his grandfather’s
ancestral house in Shajahanpur (Uttar Pradesh). It is a brand new Sedan sitting in his garage. His
driver “Ramesh” comes into the scene –
Ramesh- Arre sir ! aaj nayi gaadi nikala hai apne, kahan jaane ka plan hai ?
Amay- kuch nahi bas socha Dadaji ke ghar chala jaun, waise bhi nayi gaadi use to krna hoga na !
socha aaj hi kr leta hun
Ramesh- sir, ye baat toh sahi hai lekin mujhe lagta hai aapko ye gaadi nahi le jaani chahiye, wahan ke
roads abhi itne developed nahi hue hain, tire puncture ho skta hai !
Amay- Arre Ramesh tum iski tension mat lo, ye nayi gaadi ekdum sahi hai chalan eke liye !
Amay sits in the car and drives out of the gates leaving behind a confused Ramesh
[scene-2 the danger]
Amay was having a perfect journey, full of vibing on songs in his brand-new car. The journey of 6
hours had been reduced to 3 hours now. The camera pans to him driving over bridges, above the
Yamuna River, and through local farms.
As he continues, he comes across the road full of stones, and rocks and is a typical kutcha road. Amay
is confident he can cross it, however The car breaks down.
The car’s suspension is damaged due to uneven road surfaces the tire punctures due to sharp rocks,
engine overheats because of prolonged driving.
Amay is troubled, he is stranded in the middle of the road with nowhere to go.
He sees a native person coming on (our product), and he sees how the bike smoothly crosses the
road even in uneven terrain. He recalls his grandfather had a similar kind of bike. He asks for a lift,
and the person whose name is-
Rajan smiles and says-
“haan kyun nahi, main ussi jagah ke side jaa rha thha chod dunga, baitho”
[Scene 3 the realisation]
Amay proceeds to sit down and he is instantly hit with nostalgia for his beautiful childhood, he
remembers going to the nearest confectionary store with his grandpa on the bike, He remembers his
grandpa coming to him while he got hurt, he remembers his grandpa sitting on the bike and taking
his siblings to the local fair. Montage ends.
In the meantime, he doesn’t even realize that he’s already reached his grandfather’s house.
Understanding his confusion he explains that this is the new vintage bike *name of the product*
from the company *company name*, he proceeds to explain the main features of the bike in brief.
He thanks Ramesh for dropping him off, and his old grandfather comes out to see him there, his
grandfather is severely old, and he asks him
“Amay, tumhari nayi gaadi kahan hai aur ye kaun hai ?”
Amay explains the situation to his grandfather, and his grandfather proudly says
“Beta kabhi kabhi purani cheezein kaam aa jati hain”
They both walk inside, and the vintage bike is standing in the sun while the camera pans to its stylish
design, showing beautifully under the sunlight!
The advertisement comes out, with the tagline “Class never goes out of style”
THE END
Style:
- Warm color palette
- Soft focus
- Vintage filters
- Nostalgic music
Tone:
- Sentimental
- Wistful
- Happy
- Reflective
Target Audience:
- Baby Boomers
- Gen X
- Anyone who's ever ridden a bike or has fond memories of the past
Script-2
[scene 1- the introduction]
The camera shows a house in which a joint family comprising 3 generations are all living together
under the same roof.
We hear the parents discussing how much they disapprove of their kid's choices and why they are
irresponsible.
Mother- “aajkal ke bache pata nahi kya krte hain. Na toh safety ka khayal rakhte hain aur nahi apne
lifestyle ka. Yahan hum poora din baith ke bas tension lete rahein”
Grandfather- “ hamare zamane mein hi sahi thha, sab kuch maa-baap decide karte thhe. Ye
generation hi kharab hai !”
Father- “ aur kya papa ji, ye bachon ko kuch zyada hi freedom de di hai hamne ! maine Rahul ko bola
ki apne liye ek bike dekh lo, aur who ye *vintage bike* le aaya. Arre market mein aajkal kitni nayi
cheezein aa gyi hain, but nahi inhe toh bas Bahari dikhawe pe jaana hai.”
Mother- “ I agree, agar purani bike hi chahiye hoti toh apna mama ke basement se nikal lete woh
garbage “
Rahul, who is supposedly the topic of this disapproving conversation, was listening from his room. In
his mind, he had a thousand defensive answers to his parents on why he bought this bike instead of a
new bike currently famous in the market. But he keeps quiet and decides to not be disrespectful
towards his elders.
The day goes on.
[scene 2- the mishap]
It was just any other typical day in an Indian household. Everyone was busy with their chores, Rahul
had just entered the house and had parked the bike in the driveway.
Suddenly his younger sister faints in the living room, and everyone rushes towards her. Her father at
once asks the family driver, Kishore to take out the car. However, Kishore says-
“sir, gaadi bhaut dino se servicing ke liye nahi gayi thi, isiliye start hi nahi ho rahi.”
The father panics as he is not able to control his unrest at the sight of his daughter lying unconscious.
Rahul takes his bike keys and orders his father to come with him, he’ll drop him off at the hospital in
time. At first, the father is reluctant, however, he unwillingly sits behind him taking his daughter in
his arms. He was surprised by the comfortable seats and how easily the bike was able to
accommodate all three of them.
The camera pans to them, crossing roads smoothly and the hospital comes into sight. They reach the
hospital and the father is relieved to hear from the doctor that they’ve got nothing to worry about.
[ scene-3 the reconcillation]
Father comes up to Rahul, puts a hand on his shoulder and gently squeezes it as a show of affection,
He expresses his gratitude.
Father- “ beta aaj ye bike nahi hoti toh pata nahi kya hota “
Rahul- “ papa, Ye bike bhale purani hogi, lekin ekdum bharosemand hai. *He continues to tell his
father all the unique features of his new bike that makes it stand out* “
Father- “ beta manna padega, Purani cheezein sabse zyada vafadaar hoti hai. Jaahan pe hamari nayi
technology fail kar jaati hain, jaise ke ye bike, last mein hame bacha leti hai”
Father-son hug each other, and walk away from the camera, while the camera pans to show the
vintage, aesthetic, and durable structure of the bike.
Advertisement rolls out.
THE END