Business

Communication
Visual Communication
 Topics
[Link] is Visual Communication?
[Link] are Different Types of Visuals?
[Link] is Visual Aids Media?
[Link] are Different Types of Visual Aids Media?

01
 1. What is Visual Communication?

Visual Communication is use of Visuals like charts, graphs,

diagrams to present information. It is essential form of
communication in presentations.

2. What are different types of Visuals?

1. Objects 2. Models 3. Graphs

4. Maps 5. Photographs / Drawings or Diagrams

02
02
 1. Objects

The use of the actual object to demonstrate on during

the presentation.
e.g. Bring Tie to show Knot making of tie
2. Models
Representations of an object that we use when the real
object is ineffective or not possible to bring for some
reason.
E.g. Skeletal Systems, the Solar System
03
 3. Graphs
Graphs are used to visualize relationships between
different quantities.
E.g. Bar Graphs, Line Graphs, Pie Graphs, and Scatter
Plots.
4. Map
Map shows geographic areas that are of interest to the
speech. while speaking of differences between areas or
location of something.
e.g Google map
04
 5. Photographs or drawings
Photographs or drawings are good tools to make or
emphasize a point or to explain a topic.
For example,
When explaining the City Housing Scheme in a city; it
would be beneficial to show its pictures.

05
 3. What are Visual Aids Media?
Visual aids can improve the quality and impact of your oral
presentation. Visual Aids Media means how to use different
Visuals for Effective Communication.
4. Types of Visual Aids Media
1. Computer Based Presentation
2. Video Lectures Note:
3. 35mm Slides Selection of Media Depends on:
4. Overhead Transparencies 1) The Size of Audience
5. Flipcharts 2) The Room Size
6. Whiteboard 3) The Presentation Budget
4) Time
7. Handouts
06
 Computer Based Presentations
Computer Based Presentations can be real-time or
prepared in advance when they need to see
immediate results.
Advantages:
1)Last minute changes are possible
2) Special effects can be added
3) Production cost is low
4)Shared to remote locations
5)Audio and Video can be added
07
 Computer Based Presentations

Disadvantages:

1) Projection equipment is expensive

2) Computer and graphic skills are required
3) Presentation depends more upon equipment than the
presenter
4) A darkened room is required

08
 2. Video / Video Lectures
When you need to show real-life motion in your presentation,
video is the most effective medium.
Benefits:
1) Full-color motion with sound is possible
2) Duplicating presentation is simple
3) Presentation does not require presenter
4) Small cassettes are easy to store

09
 2. Video / Video Lectures
Limitations:
1) Discourages audience participation
2) Professional production is required
3) Production is expensive and time consuming
3. 35mm Slides
35mm slides provides a crisp, colorful, easy to read
format for presenting information. They are also used
to show graphics or pictures to large or small audiences
and, because the projectors are small and portable. 10
 3. 35mm Slides
Benefits:
1)Images are the highest quality
2)Presentations can be easily duplicated
3)Presenter can move around the room
Limitations:
1) Darkened room is required
2) Discourages audience participation.
3) Previewing and editing is difficult
11
 4. Overhead Transparencies
Overhead projection is the most popular presentation
medium used by businesses today. High-quality
transparencies can be printed in full color directly from
your computer.
Benefits:
1)Presenter has complete control of presentation
2)Presenter faces the audience in a well lit room
3)Visuals can easily be rearranged or omitted
12

Limitations:
 4. Overhead Transparencies
Limitations:
1) Can be used for groups of up to 100 people
2) Presenter must rely on equipment
3) Older projectors tend to be dim and noisy
5. Flipcharts
In presence of computer based presentations, the flipchart
still continues to be the most effective presentation media
of all. The best visuals have been and still are the simplest.
13
 5. Flipcharts
Advantages:
1)Its usage is comfortable
2)Flip charts allow spontaneity
3)Any last minute changes can be easily made.

Disadvantages:
1)Use for group of up to 35 people only.
2)Presenter must have high energy.
3)Handwritten flipcharts require good penmanship
4)Preparation of handwritten flipcharts is labor intensive
14
 6. Whiteboard
Using a whiteboard as your primary visual aid is
considered inadequate for most business situations and
you can lose control of your audience when busy in
writing.
Benefit:
1) Ideal for recording spontaneous information
2) One can edit information easily
Limitations:
1) Can be used for groups of up to 30 people only
2) Handwritten material may be difficult to read 15
 7. Handouts
Handouts are a reflection of your presentation and
should be well designed. Many presentation software
programs provide a format for handouts.
Benefits:
1) Provide an accurate record of the information
being presented.
2) The distribution of additional information is
possible.
15
 7. Handouts

Limitations:

1) The noise from page turning is distracting.

2) Poorly designed handouts reflect negatively on
your presentation

15
Business Communication
Topic: Business Communication
&
The Global Context