URDANETA CITY
UNIVERSITY COLLEGE OF HOSPITALITY AND
TOURISM MANAGEMENT
SWOT Analysis
STRENGTH WEAKNESS
-Stunning beaches, word class surf break, and -Competition from existing resto bars on the
lively night life experiences. islands.
-Very high gross margin -Lack of unique offerings.
OPPORTUNITIES THREAT
- Fresh and locally sourced ingredients on the Unpredictable weather on the island,
menu. especially during typhoon season.
-Creates local jobs
Value Proposition
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URDANETA CITY
UNIVERSITY COLLEGE OF HOSPITALITY AND
TOURISM MANAGEMENT
GUEST PERSONAS
Name: Kyle
Age: 27
Gender: Male
Location: United States
Family/marital status: Single
Income level: $55,000 - $80,000 Person 1
Bio: Kyle is a travel blogger who loves to explore different countries. He enjoys exploring local
cultures, meeting new people, and trying out unique experiences. As a young professional, Kyle
looks for opportunities to socialize, unwind, and make new connections.
Interests and hobbies: Travel, live music, socializing, food, cocktails and mixology, water
sports
Where they spend most of their time online: Instagram, Facebook, Pinterest, YouTube
What they want out of an experience: Kyle seeks a vibrant and lively atmosphere where he
can enjoy live music, meet new people, and savor creatively crafted cocktails. He values a bar
with a unique ambiance that stands out from the ordinary.
Biggest fears and objections: An unwelcoming establishment and a place with limited food
and drink options.
Overall motivation for booking: Kyle is motivated by the desire to discover new and exciting
places. He looks for bars that offer a memorable experience, where he can create positive
memories with friends and potentially meet like-minded individuals.
How they prefer to book – online, over the phone, in-person: Kyle prefers to book online for
its convenience.
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URDANETA CITY
UNIVERSITY COLLEGE OF HOSPITALITY AND
TOURISM MANAGEMENT
Name: Mary
Age: 30
Gender: Female
Location: Philippines
Family/marital status: Single
Income level: ₱20,000 - ₱25,000 Person 2
Bio: Mary values work-life balance. She enjoys spending her free time at the beach with her
friends and family. Her weekdays are busy with work, but she looks forward to unwinding
during the weekends.
Interests and hobbies: Beach, food, dancing, music and entertainment
Where they spend most of their time online: Facebook, Instagram
What they want out of an experience: Mary is looking for a casual and lively beachfront
restobar experience that caters to both families and adults. Enjoys a mix of daytime activities
such as sunbathing, followed by evening events with live music. Values venues with a laid-back
atmosphere and a sense of community.
Biggest fears and objections: A place with no cozy and lively environment
Overall motivation for booking: To enjoy a relaxing day with her family and friends. She
seeks a familiar and welcoming environment where she can enjoy the sunset, good company,
and maybe even catch a live band playing some laid-back tunes.
How they prefer to book – online, over the phone, in-person: Mary prefers to book in person
or over the phone.
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URDANETA CITY
UNIVERSITY COLLEGE OF HOSPITALITY AND
TOURISM MANAGEMENT
Name: James
Age: 22
Gender: Non-binary
Location: Philippines
Family/marital status: Single
Income level: Person 3
Bio: James is a senior college student. While school is a priority, James enjoys occasional trips
with friends to bond and unwind, especially after a busy semester. James appreciates the beach's
tranquility and often seeks out beachside establishments for dining, socializing, and relaxation.
Interests and hobbies: Outings, picnics, social media, food, travel, photography
Where they spend most of their time online: Instagram, Pinterest, Tiktok, Facebook
What they want out of an experience: A relaxing yet lively experience by the beach. A venue
with beachside seating, delicious cuisine, and live music. A friendly atmosphere and a relaxing
ambience where they can unwind with friends after a day at the beach.
Biggest fears and objections: An establishment with no Instagram-worthy spots and limited
food options.
Overall motivation for booking: To unwind in a beautiful seaside setting, enjoy outdoor
activities, and to have an unforgettable experience with friends.
How they prefer to book – online, over the phone, in-person: James prefers to book online
for convenience and to plan their trip in advance and to explore the menu and ambiance
beforehand.
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URDANETA CITY
UNIVERSITY COLLEGE OF HOSPITALITY AND
TOURISM MANAGEMENT
COMPETITOR’S PROFILE
Competitor: White Banana Beach Club
Overview: White Banana Beach Club is a beach resto bar. It's the
place for outstanding signature cocktails, healthy food, stunning
sunsets, and moon rises on the beach. Live music, DJ sets (deep
house, ambient, lounge, minimal) on evenings & sunsets. It's a
pescatarian place with some fresh local fish dishes and specialized
in mock-meat to be a great vegetarian restaurant, with vegan
friendly courses, and, as a new entry, Sushi.
Pricing: ₱10 - ₱640
Target Audience: Music lover and Tourist
Marketing Tactics: Invites different DJ’s every night, Facebook posts for new products.
Online Presence: 12.2k+ followers on Facebook, 237 google reviews.
Reviews: The ambiance was good, but the staff had a lack of assistance.
Analysis: One of the strongest among its competitors. They provide excellent quality service.
And also, the club gives people a place to relax because of the ambiance.
Competitor: NĀGA Siargao
Overview: A restaurant, cafe, lounge, and co-working space.
Filipino fusion cuisine inspired by Mediterranean flavors.
Vegetarian and vegan friendly. Craft beers, specialty coffees, and
award-winning cocktails. A place for misfits, old souls, and free
spirits. Digital nomads welcome.
Pricing:
Target Audience: Tourist
Marketing Tactics: Running ads on Facebook, Free Admission Live music.
Online Presence: 195 followers on Facebook, 1.2k+ followers on Instagram
Reviews: Friendly staff and nice atmosphere, Amazing Ambience, Great food, and drinks
Analysis: NĀGA Siargao serves vegan dishes and has live music. They serve great cocktails at
NĀGA Siargao.
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URDANETA CITY
UNIVERSITY COLLEGE OF HOSPITALITY AND
TOURISM MANAGEMENT
Competitor: Offshore Sports Bar
Overview: Offshore sports bar is the home of live sports on
Siargao island, come in and enjoy our super chilled atmosphere
day or night, we serve the coldest beers and the biggest burgers.
We also are the only place you can get frozen yogurt and chocolate
dip to treat your taste buds after your surf, located at the entrance
to the world-famous cloud 9.
Pricing: Php 550 - 1,400
Target Audience: Tourist
Marketing Tactics: Outdoor Signage
Online Presence: Website with 28 reviews
Reviews: Perfect spot to chill out, good internet and friendly staff.
Analysis: Since offshore sports bars are known for perfect chills out and late night hang outs,
people are expecting a great time and great ambiance.
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URDANETA CITY
UNIVERSITY COLLEGE OF HOSPITALITY AND
TOURISM MANAGEMENT
MARKETING MIX
Product
The Wet Spot Resto Bar’s menu selection is diverse and appealing, with a variety of dishes and
drinks to cater to different tastes and preferences. When it comes to our quality and presentation,
we emphasize high-quality ingredients and focus on visually appealing presentations to enhance
the overall dining experience.
Place
Place The Wet Spot Resto Bar is in Rte. Romantic, General Luna, Surigao del Norte. It is in
front of the beach. We chose a strategic location that is easily accessible and fits the target
market. We consider foot traffic, nearby competition, and overall ambiance. We also create a
welcoming and comfortable atmosphere that aligns with the brand. Consider the decor, lighting,
and seating arrangements. We create our ambiance and interior design to be perfect for
relaxation.
Price
The strategy for pricing at The Wet Spot Resto Bar is to maintain a competitive edge without
selling ourselves short. We Implement happy hour promotions, daily specials, and discounts
during off-peak hours to attract more customers.
Promotion
The promotion for The Wet Spot Resto Bar is to establish a strong online presence through a
user-friendly website and social media platforms. Enable online reservations and provide a
virtual tour of the resto bar. We utilize platforms like Instagram, Facebook, and Twitter to
showcase our food, drinks, events, and promotions. We engage with followers and encourage
user-generated content. Our events and entertainment include host-themed nights, live music, DJ
sets, and other events to attract different customer segments.
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URDANETA CITY
UNIVERSITY COLLEGE OF HOSPITALITY AND
TOURISM MANAGEMENT
BUDGET AND RESOURCES
MARKETING MONTHLY BUDGET RESOURCES AVAILABLE STAFF
(eg. Microsoft software, email
ACTIVITIES marketing platform, social media
(eg. Facebook Ads, SEO, email tools)
marketing, trade shows)
Email Marketing ₱ 479 annually Gmail Mikaela
Facebook Ads ₱ 299/monthly Canva Pro Marianeth
SEO ₱ 12,720.49 Mailchimp Harley
Local Events ₱ 110,000 TBD Lance
Brochures ₱ 10,000 annually for Mixmax Print Mikaela
500 orders
GOALS, METRIC AN ACTIVITIES
GOALS METRICS ACTIVITIES
Boost your brand’s presence Make some noise on social Power of collaborations and
in the local community and media platforms. partnerships with local
specific target demographics influencers.
is by aiming for a 25% Share relevant content
increase in brand awareness. Endorsement
Enhancing customers Customer feedback and Introducing a new menu
satisfaction, increasing revenue. item, conducting theme
profitability, and gaining a events and parties, and
competitive edge in market. collaborating with local
influencers.
Creating a vibrant and lively Calculating the return on Hosting special events, live
atmosphere. investment. music performances or
comedy nights, and offers
other activities such as:
Guitar for Rent, Bonfire.
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URDANETA CITY
UNIVERSITY COLLEGE OF HOSPITALITY AND
TOURISM MANAGEMENT
MARKETING ROADMAP
Process workflow 2023
JANUARY-March
Social Media Marketing
Advertisement by posting through Facebook, Instagram, and Twitter.
APRIL-MAY
Event Marketing
-Fire dance competition, seafood cooking contest, and beach volleyball.
AUGUST- September
Loyalty Program Rewards
-Free coupons, voucher, or cards to our loyal customer.
We implement free drinks every happy hour.
OCTOBER
Influencer Marketing
-Invite influencers to visit our restobar.
NOV
Email Marketing and Surve
-Sending deals through emails and implementing survey towards our product and service.
DECEMEBER
Measure and Analyze Result
-Post implementation of marketing effort for our business.
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URDANETA CITY
UNIVERSITY COLLEGE OF HOSPITALITY AND
TOURISM MANAGEMENT