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MBA Project Report and Article Summary Guide

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0% found this document useful (0 votes)
5 views3 pages

MBA Project Report and Article Summary Guide

Uploaded by

belete ephrem
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

DIRE DAWA UNIVERSITY

SCHOOL OF GRADUATES

MBA PROGRAM

TERM PAPERS AND PRESENTATIONS

(30%)
Group Assignment

[Group Size: Max 5 students]

TERM PAPERS AND PRESENTATIONS


Identify any project that is underway (preferably in your workplace or current residential
area) and write a report on how the idea come about, nature of assessments made, who
are stakeholders, who is financing, implementation progress and problems (challenges)
being faced, along with your own analysis of the strengths and weaknesses of the
project. You may also give important suggestions as necessary. The report must not
exceed 10 pages

1. Executive Summery
2. Background of the business and justification for the business
3. Business Vision, Mission, Organizational structure and Objective
4. SWOT Analysis
4.1. Strength
4.2. Weakness
4.3. Opportunities:
4.4. Threat:
5. Project Goal and Benefits
5.1. project scop
5.2. Project deliverables
6. Feasibility study
6.1. Marketing and Demand
6.2. Target customer
6.3. Market Segmentation
7. Human Resource plan
7.1. list of stakeholders
8. Strategies
8.1.1. Sales Strategy
8.1.2. Pricing Strategy
8.1.3. Promotion Strategy
9. Technical Analysis
9.1. Description of Products and Services
9.2. Key Features of the Products and Services
9.3. Future Products and Services
9.4. Comparative Advantages in Production
10. Industry analysis
10.1. Size of the industry
10.2. Key Industry Trends
10.3. Description of Key Competitors
11. Financial Analysis
10.1 . Profitability and Financial Indicators (BEP, Pay back, ….)
10.2 Projected Profit and Loss
10.3 Balance sheet
10.4 Cash flow

Last Submission Date: January 10, 2024

Dire Dawa University


School of Graduates, MBA program
Article Summary; Individual Assignment (20%)
Individual Assignment

I General Instructions:
1. Refer to Course Syllabus of Project Management
2. The article summary should not exceed three pages, 1.5-spaced pages with one inch
margins and 12 pt Times New Roman font.
3. Articles must be selected from reputable peer-reviewed journals and published.
4. The article should be related to Due: Refer to Course Syllabus of PM course.
5. Each student should select a different article.
6. The original article should be submitted to the instructor. You are expected to follow the
style of the article summary in close detail (e.g., title page, running header, page number,
etc
7. In addition to hard copy, you should email the document on
“aschalewmulugeta@[Link]. For the Subject of your email type, “Article Summary”.

II Technical Instructions:
The review should include:
1. Introduction
o What the researcher wants to do?
o Why the researcher thinks the works should be done?
o How the researcher relate it to what is already known about the problem.
o Were the research questions/hypothesis (es) or objectives clearly stated?
o How he/she explain to create awareness about the problem, to provide basis for
other researchers, or to extend the scope of ones’ own knowledge
o How does the study contribute to the body of knowledge?
o In relation to the area coverage as well as to the treatment of the variables in the
study how he/she show what is going to be investigated and what not.
o Were constraints or difficulties explained in the study influence the results of the
study? How?
2. Conceptual Framework
- Recapitulate theoretical and/or conceptual model
4. Method and Design
- Describe the study design used by the researcher
- How was the research conducted? (The study procedure itself) & data collected
5. Analysis
- How were the data analyzed?
- The selected statistical model
6. Results
- Findings of the study
-Significant of results
-Concepts this article added from the existing body of knowledge

Last Submission Date: December 27, 2023

Common questions

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Conducting a SWOT analysis improves project assessment by identifying internal strengths and weaknesses as well as external opportunities and threats. This approach provides a structured method for evaluating the competitive position and potential obstacles the project might encounter. By recognizing strengths, a project can capitalize on its capabilities, while understanding weaknesses allows for improvement plans. Identifying opportunities focuses efforts on external possibilities to enhance project outcomes, and understanding threats enables risk mitigation strategies. Overall, SWOT analysis offers a holistic view that helps tailor strategic planning to maximize the likelihood of the project's success .

A feasibility study is critical in project planning as it evaluates the practicality and viability of a proposed project or system. Key elements include market analysis, assessing potential demand, defining target customers, and market segmentation. It also involves technical feasibility, examining if the project objectives can be met with available technologies and resources. Financial feasibility assesses cost requirements, potential revenue, and profitability. Legal feasibility considers compliance with regulations. The study ensures that a project is not only viable and profitable but also aligns with the strategic goals of the organization. Conducting a feasibility study reduces risks, informs stakeholders, and improves the likelihood of project success .

The essential components of a project report for an ongoing project include the executive summary, background, project goals, feasibility study, SWOT analysis, and financial analysis. The executive summary provides a brief overview of the project and its outcomes. The background section explains the project's origins and necessity. Project goals outline the project's objectives and benefits. The feasibility study assesses potential market demand and target customers, ensuring the project's viability. SWOT analysis identifies strengths, weaknesses, opportunities, and threats, guiding strategic planning. Financial analysis evaluates profitability, cash flow, and financial sustainability, essential for stakeholder assurance and resource allocation. Each component is crucial because it offers a comprehensive understanding of different project aspects, facilitates informed decision-making, and ensures project alignment with broader strategic objectives .

Technical analysis plays a vital role in strategic planning by providing insights into the technical aspects and feasibility of a project. Key factors to include are the description of products and services, key features, future product development, and comparative advantages in production. This analysis ensures that the technical requirements align with business goals and that potential technical challenges are identified and mitigated early. It informs resource allocation, technology selection, and the determination of technical support needed to achieve project deliverables, ultimately ensuring the project is feasible from a technical standpoint and sustainable in the long term .

Effective strategies for addressing challenges during project implementation include thorough stakeholder analysis and engagement, comprehensive risk management planning, and adaptive strategic adjustments. Engaging stakeholders ensures their needs and concerns are addressed, fostering support and reducing resistance. Implementing risk management proactively identifies and mitigates potential problems before they escalate. Adaptive strategies allow for flexibility in handling unexpected changes or obstacles, ensuring the project remains on track. These strategies are critical in navigating complexities and ensuring project completion within scope, time, and budget constraints .

The organizational structure of a business significantly influences its ability to achieve project objectives by determining how roles, responsibilities, and communication flows are established. A well-defined structure facilitates efficient decision-making, coordination, and resource allocation, which are essential for meeting project timelines and goals. Hierarchical structures can enhance control and accountability, while flat structures may encourage innovation and speed in execution. Additionally, cross-functional structures can foster collaboration and information sharing across departments, crucial for complex project tasks. The alignment of the structure with project needs ensures that the organization can effectively support project execution, leading to successful outcomes .

Industry analysis contributes to understanding the competitive environment by offering insights into market size, key trends, and major competitors. It should entail a detailed examination of the industry's size to assess its growth potential, identification of trends influencing the industry, such as technological advancements or regulatory changes, and a comprehensive view of competitors to understand their strengths, weaknesses, and market positioning. This information helps in strategic decision-making regarding market entry, positioning, and differentiation, enabling a project to navigate competitive pressures effectively and capitalize on market opportunities .

Financial analyses significantly impact project decision-making by providing the quantitative foundation needed for assessing project viability and performance. Useful financial indicators include profitability measures, such as profit and loss statements, which indicate potential returns. Break-even point (BEP) analysis shows the sales volume needed to cover costs, informing pricing strategies. Cash flow analysis ensures liquidity for operational needs, and payback period evaluations guide investment decisions by indicating the time required to recover initial investments. These indicators help prioritize projects, allocate resources, and evaluate financial risks, enhancing the likelihood of successful project outcomes .

Sales, pricing, and promotion strategies collectively impact a business project's success by effectively driving revenue and market penetration. A sales strategy outlines the approach to sell products and engage customers. Pricing strategies ensure products are competitively priced to attract target markets while maintaining profitability. Promotion strategies communicate value propositions, create awareness, and stimulate demand through advertising, public relations, and discounts. Together, these strategies enable a business to efficiently capture market share, respond to market conditions, and optimize consumer engagement, leading to higher sales volumes and increased brand loyalty .

Stakeholder identification is crucial in project planning and execution as it ensures that all parties who have an interest or influence in the project are recognized and considered. Proper identification allows the project team to understand stakeholder needs and expectations, anticipate their reactions, and address their concerns proactively. Engaging stakeholders early helps to secure buy-in, facilitates better communication, and can provide valuable insights that may improve project outcomes. It also minimizes conflicts and resistance by ensuring transparent collaboration and fostering mutual understanding among all parties involved .

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