Ministry of Tourism AC Nielsen ORG-MARG
Government of India
E.3 Research Methodology
The detailed methodology followed for estimating the total number of domestic
and foreign visitors and tourists to the state of Maharashtra from July 2009 till
June 2010 is given in the Annexure -1 of this report. The estimation procedure
used is given in detail in Annexure – 2 of this report. The Methodology,
Estimation Procedure and the survey instruments were developed by the Market
Research Division of Ministry of tourism, Government of India.
However, to briefly define the methodology, the various steps of the operational
methodology are given below:-
a. This study was conducted in 34 districts of Maharashtra and at 147
destinations of tourist interest
b. Selection of Tourist Destinations and Locations: Important
destinations of tourist attraction and their location in the district were
selected in consultation with the State Tourism Department
c. Survey Period: The field survey was conducted for a period of 12
months (July 2009 till June 2010) at selected destinations. In a particular
month at a particular destination the survey was done for 7 days covering
two specified weeks. The details are available at Annexure-1
d. Survey Instruments: The survey instruments or questionnaires given at
Annexure - 3 covers three types of survey, namely, survey at destinations
(Short Survey), survey at exit point(s) (Exit Point Survey) and survey at
accommodation units (AUs) specified briefly below.
e. In total of 4 surveys were conducted for this study. They were:
The Counting Survey: In this survey, head counts were taken at
each tourist destination in the state. This survey was conducted
every month from July 2009 till June 2010
The Short Survey: In this survey, 800 tourists per district were
interviewed at each tourist location and information regarding
tourists’ duration of visit, place of stay, frequency of visit,
nationality/residence state, etc. was collected. This survey was
conducted every month from July 2009 till June 2010
Executive Summary – Tourism Survey For Maharashtra iii
Ministry of Tourism AC Nielsen ORG-MARG
Government of India
The Accommodation Survey: In this survey, accommodation
units in the district were visited and information regarding number
of domestic and foreign guests staying, number of bed nights
spent, employee details and residency state/ country of guests
was collected. This survey was done every month from July 2009
till June 2010
The Exit Survey: In this survey, information regarding,
background of tourists, their expenditure, their place of stay,
mode of traveling, etc. were collected. This survey was conducted
on a quarterly basis and 200 tourists or visitors were interviewed
per district each quarter in this survey.
f. Data from all the above surveys were used to calculate the number of
tourists or visitors to the districts and hence to the state of Maharashtra.
Executive Summary – Tourism Survey For Maharashtra iv
Ministry of Tourism AC Nielsen ORG-MARG
Government of India
E.4 Tourist Destinations Surveyed
The destinations which were included in the study are given below. These
destinations were included, based on secondary research and after discussions
with officials from MR division of Ministry of Tourism, Government of India and
officials from Maharashtra Tourism Ministry.
DISTRICT TOWN DESTINATION
AHMEDNAGAR Shirdi (M Cl) Shirdi
Shirdi (M Cl) Shanisignapur
Srigonda Siddhivinayak - Siddhatek
Ahmadnagar (M Cl) Ahmednagar fort
Ahmadnagar (M Cl) Newas
Ahmadnagar (M Cl) Kalasubai Harischandra
Ahmadnagar (M Cl) Bhandardara
Ahmadnagar (M Cl) Ravekudi
AKOLA Akot (M Cl) Narnala wildlife sanctuary
Balapur (M CI) Balapur Fort
Akola Akola
AMRAVATI Chikhaldara (M Cl) Chikhaldhara,
Chikhaldara (M Cl) Gugamal National park
Morshi (M Cl) Salbardi
Amravati (M Corp.) Amravati
AURANGABAD Aurangabad (CB) AJANTA
Aurangabad (CB) DAULATABAD
Aurangabad (CB) ELLORA
Aurangabad (CB) BIBI KA MAKBARA
Aurangabad (CB) GRISHNESHWAR
Aurangabad (CB) Shri Bhadra Maruti Temple
Paithan (M Cl) Paithan - Jayakwadi
BEED Bid (M Cl) Kapildhara
Bid (M Cl) Parali Vaishnath
BHANDARA Tumsar (M Cl) Ambagar Fort
Sakoli Chichgad
Bhandara (M Cl) Dighod
Bhandara (M Cl) Brahmi
BULDHANA Shegaon (M Cl) Shegaon
Lonar (M Cl) DaityaSudan Temple
Lonar (M Cl) Lonar Crater
CHANDRAPUR Brahmapuri (M Cl) Nagbhir
Chandrapur (M Cl) Tadoba, Tadoba national park
Chandrapur (M Cl) Bhamragarh wildlife sanctury
DHULE Shirpur-Warwade (M Cl) Anerdam Wildlife Sanctury
GADCHIROLI Gadchiroli (M Cl) Jinganur
GONDIA Gondia (M Cl) Nayagaon Sanctury
HINGOLI Hingoli (M Cl) Aundha Nagnath
Hingoli (M Cl) Narsi Namdev
Basmath (M Cl) Mallinath Digambar Jain
Executive Summary – Tourism Survey For Maharashtra v