Introduction to Industrial Psychology
Chapter 9
MS. MAIRA ASIF
(PSYCHOLOGY VISITING LECTURER)
FAST-NUCES
LAHORE, CAMPUS
EMAIL: mairaasif96@[Link]
What is Industrial Psychology?
• Definition: The study of human behavior in work settings.
• Goal: To optimize employee performance and well-being.
• Relevance: Helps businesses achieve greater efficiency and employee
satisfaction.
Selection vs. Placement
Selection:
• Process of identifying the best candidate for a job.
• Focus on skills, qualifications, and organizational fit.
• Example: Interviews, aptitude tests, assessments.
Placement:
• Assigning the right person to the right role within the organization.
• Focus on aligning individual strengths with job requirements.
• Example: Internal transfers, promotions.
Working Conditions
Physical Factors:
• Lighting, noise, temperature, ergonomics.
• Impact: Can affect productivity, absenteeism, and health.
Psychological Factors:
• Job security, workload, autonomy, and social support.
• Impact: Influence job satisfaction, motivation, and stress levels.
Morale and Productivity
Morale:
• Refers to the overall mood and attitude of employees.
• High morale = increased cooperation and motivation.
Productivity:
• Efficiency with which tasks are completed.
• Link: High morale often leads to higher productivity.
Ways to Boost Morale:
• Recognition and rewards, supportive management, clear communication.
Role of Advertising in Industrial Psychology
• Understanding Consumer Behavior
• Market Research and Analysis
• Message Development: I/O psychologists assist in crafting advertising messages that resonate
with the target audience. They use psychological theories to create messages that evoke emotions,
capture attention, and persuade consumers to take desired actions, such as making a purchase or
engaging with a brand.
• Testing and Evaluation
• Employee Engagement: In organizations involved in advertising, I/O psychologists contribute to
employee engagement initiatives. They help design work environments that foster creativity,
collaboration, and job satisfaction among advertising professionals, leading to more innovative and
impactful campaigns.
Role of Advertising in Industrial Psychology
Purpose: Attract talent, promote organizational culture, and enhance brand
image.
Types of Advertising:
• Employer Branding: Highlighting benefits and work culture to attract employees.
• Internal Advertising: Motivating existing employees through internal communication.
Impact on Recruitment: A strong brand can attract high-quality candidates.
Theories
1. Vroom’s Expectancy Theory of Motivation
2. Equity theory of motivation by Stacey Adams
Go through Motivation Slides