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Data Processing and Analysis Guide

The document is a questionnaire about the effectiveness of cold drink advertisements. It collects background information from respondents such as name, age, education level, and profession. It then asks questions about cold drink consumption habits, brand and flavor preferences, awareness and opinions of advertisements, and the impact of advertisements on purchasing decisions. The questionnaire uses mainly close-ended, multiple choice questions and is designed to be easily understood and answered through face-to-face interviews. Care was taken to reduce recall bias by limiting the response time period and asking questions that stimulate memory association to help respondents recall advertisements accurately.

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Suraj Kumar
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9 views4 pages

Data Processing and Analysis Guide

The document is a questionnaire about the effectiveness of cold drink advertisements. It collects background information from respondents such as name, age, education level, and profession. It then asks questions about cold drink consumption habits, brand and flavor preferences, awareness and opinions of advertisements, and the impact of advertisements on purchasing decisions. The questionnaire uses mainly close-ended, multiple choice questions and is designed to be easily understood and answered through face-to-face interviews. Care was taken to reduce recall bias by limiting the response time period and asking questions that stimulate memory association to help respondents recall advertisements accurately.

Uploaded by

Suraj Kumar
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

ADVERTISEMENT EFFECTIVENESS OF COLD DRINKS

Note: This questionnaire is purely for academic purposes. All the information provided would be kept confidential.

BACK GROUND INFORMATION


I) II) III) IV) Name Age Qualification 1. Literate : 2. Illiterate : : __________________________________ __________________________________

If literate? 1. 3. V) VI) Below Matric Graduate : : 2. 4. Matric Post Graduate

Profession Address

__________________________________ __________________________________ __________________________________

VII) Size of family

__________________________________

PRODUCT OPINION
1). Do you take cold drinks? a. 2). Yes b. No

How frequently you take cold drink? a. c. Once a day More than twice b. d. Twice a day Not regular

3).

Why do you drink cold drink? a. Refreshment b. d. Thirsty After/with food (snacks).

c. Party

3).

Which are the different cold drinks available in the market? a. c. e. g. Coca Cola Limca Thums-up maaza b. d. f. h. Pepsi Fanta Mirinda All of these

4).

Which cold drink you like most? a. c. e. g. Coca Cola Limca Thums-up Maaza b. d. f. h. Pepsi Fanta Mirinda All of these

5).

Which flavor of cold drink you like most? a. c. e. Cola Mango Other b. d. Lemon Orange

6).

Have you seen the advertisement of cold drink you like most? a. Yes b. No

7).

Through which media you have seen it? a. c. T.V. Magazine b. d. News Paper Others

8).

How many types of advertisement of you preferred brand of cold drink are there? a. c. 1 3 b. d. 2 4

9). Who should advertise cold drink? a. c. Film star Common Public b. d. Sportsperson All

9).

Which slogan of cold drink you like most? a. b. c. d. Taste the Thunder Yara Da Tashan Yeh Dil Mange More Jo chahe ho Jai COCA-COLA enjoy

10). Why do you like the advertisement? a. b. c. d. Because it has film stars Because of Good music Its theme and making is appealable. Any other reason.

11). Do you think that advertisement has forced you to consume product more? a. Yes b. No

12). Do you think the advertisement is necessary for sale of cold drink? a. c. Necessary Not Necessary b. d. Very Necessary Cant Say

13). Which media is presenting the advertisement is necessary for sale of cold drink? a. c. 14) T.V. Magazine b. d. News Paper Others

Effect of bottle shape? a. yes b. No

Thank You for your kind co-operation & sharing your views with us!

QUESTIONNAIRE DESIGN
The questionnaire used was a printed, well structured formalized schedule to obtain and record specified and relevant information with fair accuracy and completeness. The questioning process was face to face interviews and the questionnaire was designed in such a way that it could be understood and answered easily by the respondents. The questionnaire contained both close and open ended questions. The close ended questions were dichotomous and multiple choice in nature. Since some of the questions were probing in nature and required answers on the basis of memory of the respondent. In such type of questions there is a risk that the respondents will answer whatever comes to their minds, thereby reducing the impact of the study. Keeping these considerations in mind, firstly the period of time in which respondents were asked to respond was reduced, since it has been found that the longer the reporting period, the less accurate the reporting. Secondly, to help respondents to think deeper and clearly more questions in a way that stimulated association, thereby assisting the recall process about the event.

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