SAMPLE QUESTIONNAIRE
Influence of Traditional Marketing Strategies and Social Media Tools on the Promotion of Library
Services in Rivers State University
Section A: Demographic Information
1. Gender:
[ ] Male [ ] Female
2. Age:
[ ] 18-25 [ ] 26-35 [ ] 36-45 [ ] 46 and above
3. Educational Level:
[ ] Undergraduate [ ] Postgraduate [ ] Others (please specify) ________________
4. Faculty:
[ ] Science [ ] Arts [ ] Social Sciences [ ] Engineering [ ] Education
[ ] Others (please specify) ____________________________________________________
Section B: Awareness and Utilization of Library Services
5. How often do you use the library services?
[ ] Daily [ ] Weekly [ ] Monthly [ ] Rarely
6. Are you aware of the library's marketing strategies?
[ ] Yes [ ] No
7. If yes, which of the following marketing methods are you aware of? (Select all that apply)
[ ] Posters/Flyers [ ] Newsletters [ ] Library Events [ ] Social Media Posts
[ ] Library Website [ ] Others (please specify) ________________________________
Section C: Effectiveness of Traditional Marketing Strategies
8. How effective do you find the following traditional marketing strategies in promoting library services?
(Rate on a scale of 1 to 5, where 1 = Not Effective, 5 = Very Effective)
Strategy 1 2 3 4 5
Posters/Flyers
Newsletters
Library Events
Word of Mouth
Section D: Utilization and Impact of Social Media Tools
9. Which social media platforms do you follow for library updates? (Select all that apply)
- [ ] Facebook [ ] Twitter [ ] Instagram [ ] LinkedIn [ ] WhatsApp
- [ ] Others (please specify) ____________________________________________
10. How frequently do you engage with the library's social media content?
- [ ] Daily [ ] Weekly [ ] Monthly [ ] Rarely
11. How effective do you find the library's social media presence in promoting its services? (Rate on a scale
of 1 to 5, where 1 = Not Effective, 5 = Very Effective)
Platform 1 2 3 4 5
Facebook
Twitter
Instagram
LinkedIn
Section E: Challenges
What challenges do you face in accessing library services through traditional marketing methods? (Select all that
apply)
[ ] Lack of awareness [ ] Inconvenient location of marketing materials
[ ] Poor quality of marketing materials [ ] Others (please specify) ______________________
12. What challenges do you face in accessing library services through social media? (Select all that apply)
[ ] Lack of updates [ ] Poor engagement [ ] Information overload
[ ] Others (please specify) _________________________________
Section F: Suggestions
13. Please provide any suggestions you have for improving the promotion of library services at Rivers
State University:
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
Thank you for taking the time to complete this questionnaire. Your responses are valuable in helping us
improve the promotion of library services at Rivers State University.