Example DMs + the Underlying Principles for
Why They Worked
Here are a few concise, real-time cold DM initial pitch which I used on my
prospects.
They are for different services, but trying to understand them conceptually
and reviewing my breakdown afterward will help you create your own
messaging.
Example 1:
“Hey [NAME], I noticed [BRAND] just hit $12m in revenue. Congrats, that’s
awesome!
My agency helped BrandXYZ scale from $2m to $10m in 20 months by
improving their customer retention.
I would love to share the specific strategies we implemented to help them
achieve these results.”
Key elements:
Personalization (Hey Yashika)
Compliments Them (Noticed your business milestone)
Authority (Our agency helped another company scale rapidly)
Relevance (Retention to sustain growth relevant to their business)
Value Demonstration (Have strategies to share)
Call-to-Action (Subtle request to chat)
Example 2:
“[NAME], I saw you got promoted to VP of Marketing - congrats!
With your new role, I imagine you’re focused on improving your acquisition
efforts.
Additionally, I imagine retention and churn are top of mind for you.
My agency helped reduce churn by 32% for BrandXYZ last quarter.
I'd be happy to share what we implemented + a few ideas I have for your
brand.
Let me know if you have 20 mins to chat next week so I can run you through
our findings.”
Key elements:
Personalization (Name + new role callout)
Compliment (Congrats on promotion)
Context (Understand their new initiatives..
With increased acquisition, it’s essential to have proper retention in place)
Results (Reduced churn by 32% for another company)
Value tease (Have ideas for your brand)
Time-Bound CTA (Request 20-min chat)
Example 3: (this worked best for my prospects sitting in
dubai)
“[Name], super cool to see your post on scaling ad spend profitably do so
well!
My agency manages over $500k/month in spend for our clients through our
managed CPA services.
I figured this might make sense to run alongside what you already do on paid
social
I would be happy to analyze your account and share some recommendations
and target CPAs I think we could drive for you.
Let me know if you’re interested!”
Key elements:
Personalization (@name)
Compliment (Post blew up)
Expertise (We specialize in managed >$500k/month ad spend)
Value (Offer account audit and ROI advice) CTA (See if interested in
recommendations)
Example 4:
“[NAME], I love the copy of your new Instagram Ads!
The messaging is solid and I dig the bold call to action.
As a freelance copywriter who has generated over $10 million for ecom
brands like yours,
I believe I could improve the copy of your product and landing pages, helping
push your CVR even higher.
I see opportunities to optimize CTAs further + create custom landing pages
for each of your products to increase your overall conversion.
Happy to provide some ideas via DM! Looking forward to hearing your
thoughts. Thanks!”
Key components:
Personalized complement on existing copy
Shares credentials and expertise specifically in the relative niche
States the belief they could help improve conversion rates Provides specific
ideas to offer, like CTA and landing page optimization
Offers a personalized consult and proposal to discuss further
"Remember, the script is a secondary part. I achieved a 15% response
rate due to thoroughly researched targeting. None of my DMs were
random; each lead was well-researched and reviewed for hours before
a message was sent."
NOTE- don’t copy these word for word; it is possible that the scripts which
worked for me, might not work for you. use them as a starting point to
understand how to structure your own cold DMs.
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