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Clothing Purchase Behavior Insights

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0% found this document useful (0 votes)
19 views35 pages

Clothing Purchase Behavior Insights

Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

INTERPRETATION:

From the above table 64% of respondents are purchasing clothes


rarely,16% of respondents are purchasing clothes occasionally,16% of
respondents are purchasing clothes frequently,4% of respondents are
purchasing clothes always and 0% of respondents are purchasing
clothes others.
INTERPRETATION:
From the above table 24% of respondents are influenced by
price,51% of respondents are influenced by quality,1% of respondents
are influenced by brand reputation,12% of respondents are influenced
by design & style and 12% of respondents influenced by customer
service.
INTERPRETATION:
From the above table 15% of respondents are influenced not
important at all,40% of respondents are influenced slightly
important ,28% of respondents are influenced moderately
important,4% of respondents are influenced very important and 13%
of respondents are influenced extremely important.
INTERPRETATION:
From the above table 13% of respondents are influenced of
online review is not important at all,12% of respondents are
influenced of online review is slightly important ,33% of respondents
are influenced of online review is moderately important,13% of
respondents are influenced on others and 18% of respondents are
influenced of online review is extremely important.
INTERPRETATION:
From the above table 87% of respondents are need specific
features and 13% of respondents are don’t need any specific features.
INTERPRETATION:
From the above table 0% of respondents are taking less than 15
minutes,0% of respondents are taking 15-30 minutes,28% of
respondents are taking 30 minutes-1 hour,43% of respondents are
taking 1-2 hours and 27% of respondents are taking more than 2
hours.
INTERPRETATION:
From the above table 32% of respondents are very satisfied,33%
of respondents are netural,4% of respondents are dissatisfied,31% of
respondents are satisfied and 0% of respondents are poor.
INTERPRETATION:
From the above table 27% of respondents are in the age group of
18-24, 41% of respondents are in age group of 25-34, 28% of
respondents are in the age group of 35-44, 3% of respondents are in
the age group of 45-54 and 1% of respondents are in the age group of
55 and above.
INTERPRETATION:
From the above table 27% of respondents are male,73% of
respondents are female and 0% of respondents are others.
INTERPRETATION:
From the above table 32% of respondents are student,33% of
respondents are employed,4% of respondents are homemaker,31% of
respondents are unemployed and 0% of respondents are self-
employed.
INTERPRETATION:
From the above table 17% of respondents are earning below
20000, 39% of respondents are earning 21000-40000, 40% of
respondents are earning 40000-60000, 3% of respondents are earning
60000-80000 and 1% of respondents are earning above 80001.
INTERPRETATION:
From the above table 40% of respondents are using face
book ,39% of respondents are using instagram,17% of respondents are
using whatsapp,3% of respondents are using others and 1% of
respondents are using pinterest.
INTERPRETATION:
From the above table 27% of respondents are engaged
monthly,43% of respondents are engaged rarely,28% of respondents
are may be engaged and 3% of respondents are engaged weekly.
INTERPRETATION:
From the above table 39% of respondents are rating for very
affordable,40% of respondents are rating for affordable,17% of
respondents are rating for netural,2% of respondents are rating for
expensive and 1% of respondents are rating for very expensive.
INTERPRETATION:
From the above table 0% of respondents are perceived not
important at all,32% of respondents are perceived slightly
important ,4% of respondents are perceived moderately
important,33% of respondents are perceived very important and 31%
of respondents are perceived extremely important.
INTERPRETATION:
From the above table 77% of respondents are strongly
agreeing,0% of respondents are agreeing,1% of respondents are
netural,4% of respondents are strongly disagreeing and 4% of
respondents are disagreeing.
INTERPRETATION:
From the above table 17% of respondents are not familiar at
all,40% of respondents are somewhat familiar,39% of respondents are
moderately familiar,3% of respondents are very familiar and 1% of
respondents are extremely familiar.
INTERPRETATION:
From the above table 87% of respondents are recommended yes
and 13% of respondents are recommended no.
INTERPRETATION:
From the above table 32% of respondents are very
effective,33% of respondents are effective,31% of respondents are
neutral and 0% of respondents are not effective.
INTERPRETATION:
From the above table 47% of respondents prefer online ,40% of
respondents prefer offline and 13% of respondents prefer both.

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