Business Ethics: Importance & Framework
Business Ethics: Importance & Framework
• Company need to stay focus on their business’s New governance accountability frameworks
objectives as well as maintaining their ethical
behavior towards the corporate management • Successful corporations are best served by
governance and accountability mechanisms
Better Public Image • Different & broader set of fiduciary
• The public concern is not on the company’s relationships than in the past
profit, but whether the company is doing their • Allegiances of directors and executives must
business according to the law or not reflect stakeholder interests
• To direct attention to these new perspectives,
and modern accountability framework
Benefits of ethical business behavior
• Attracts more customers that would lead to Reinforced fiduciary role for professional
increase in sales accountants
• Retain existing employees and attract new
recruit • The condition to meet the public’s expectations
• Attract potential investor for trustworthy reports on corporate
performance are the professional accountants
must:
o Focus their loyalty on the public interest
5 Steps to create an ethical organization culture
o Adopt principles such as independence of
• Top management leads ethics by example judgement, objectivity, and integrity
• Communicate clear expectations of
organization code of ethics • Primary fiduciary responsibility – public
• Key components of ethics training program interest. If not:
• Reinforce ethical behavior through ethics o Expectation of stakeholders in society will
program not be met
• Provide protection for whistle blower
o Credibility of the corporation will erode 3. Accountability
(effected) • Integrity
o Credibility of and reputation of the o Some issues are not covered, nor is
accounting profession will also erode there always a clear, balanced
presentation of how the interests of
stakeholders will be affected
Responses & Development
• Transparency
1. Emerging Governance & Stakeholder o An obtuse or unclear manner that the
Accountability Models lack of transparency will cloud the
• Trends understanding of the reader
o Expanding legal liability for corporate
directors and ultimately the CEO and • Accuracy
the CFO o Faithful representation is fundamental
o Management assertions to to an understanding of underlying facts
shareholders on the adequacy of
internal control • The needed improvement in integrity,
o A stated intention to manage risk and transparency and accuracy has motivated
protect reputation the discussion among accountants about
the nature of the guidelines they should use
- Significant Changes for preparation of financial reports, rules or
o Delaying, employee empowerment and principles
the use of electronic data interfaces
o Increased reliance by management on 4. Ethical Behavior & Development in Business
non-financial performance indicators Ethics
used on a real-time basis
• Immanuel Kant (German): People are
ethical when they do not use other people
opportunistically and when they do not act
2. Management Based on Values, Reputation & hypocritical manner demanding a high level
Risks of conduct for everyone else while making
- Values exceptions for themselves
o Hyper norm is a value that is almost • Aristotle (Greek): Directors, executives and
universally respected by stakeholder accountants should demonstrate integrity,
groups honor, loyal, courage and forthright
o Honesty, Compassion, Predictability, • John Stuart Mill (English): The goal of
Fairness, Integrity, Responsibility business is to contribute to increase the
physical and psychological benefits of
- Reputation society
o The reputation of the company and the • John Rawls (American): Businesses act in
degree of support gathered from
an ethical manner when they do not have
stakeholders will depend on the
discriminatory prices and hiring systems
understanding and on the ability of the
company to manage the risks facing the
company directly as well as those
impacting its stakeholders • Approaches to Ethical Decision Making
o Credibility, Reliability, Trustworthiness, o Consequentialism
Responsibility o Deontology
o Virtue Ethics
- Risks o Modified Five Question Approach
o Management and auditors have o Modified Moral Standard Approach
become increasingly risk management o Modified Pastin Approach
oriented since the mid 1990s
o The techniques have been developing in • Business Ethics Concepts & Terms
identifying risks early and in planning o Stakeholder Concept
o This is to avoid or mitigate the o Corporate Social Contract
unfortunate consequences inherent the
risks
The ethics environment for professional Fundamental principles of ethics for
accountants professional accountants
• Role: The public expects all professional • Integrity: To be straightforward and honest in
accountants to respect the professional values all professional and business relationships
of objectivity, integrity, and confidentiality, • Objectivity: Not to compromise professional or
which are designed to protect the fundamental business judgements because of bias, conflict
rights of the public of interest or undue influence of others
• Professional Competence & Due Care:
• Conduct: An employee-accountant must
o Attain and maintain professional
respond to the direction of management and
the needs of current shareholders knowledge and skill at the level required
o Act diligently and in accordance with
• Governance applicable technical and professional
1. GAAP and GAAS standards
o It is to provide analytical efficiency for • Confidentiality: To respect the confidentiality
the providers of capital to the world’s of information acquired as a result of
market and computational and audit professional and business relationships
efficiencies around the world • Professional Behavior: To comply with relevant
2. IFAC laws and regulations and avoid any conduct
o It has developed an International Code that the professional accountant knows or
of Ethics for professional accountants
should know might discredit the profession
• Services Offered
o The offering of non-audit services to Managing ethics risks & opportunities
audit clients has been curtailed
• Developing a culture of integrity
(reduced) so that tighter conflict of
interest expectations can be met • Corporate governance
o The advent and growth of
multidisciplinary firms in the late 1990s,
which included professionals to provide Professional ethics for accountants
a broader range of assurance and other
services to their audit clients has also • Obtain an accounting qualification and ac quire
been reduced by revised SEC and other a certain level of skills and experience
standards • Competent professional accounts in business
o Several major audit firms have are divers, working industry, financial services,
redeveloped specifically directed education and public and not-for-profit sectors
consulting services • Influence by technology, greater regulation,
increasing globalization and ever-increasing
risk
Purpose of Ethics in business & accounting • Must be able to employ an inquiring mind to
profession their work, founded on the basis of their
• Relate accounting education to moral issues in knowledge of company’s finance and using
a business context their skills and intimate understanding of the
• Provide the members of the profession with the company and environment in which it operates
tools to take decisions that have ethical
implications
• Develop a sense of moral obligation and social
responsibility
• Develop the skills required to deal with ethical
conflicts or dilemmas
• Develop the skills to deal with the ambiguities
of the accounting profession
Chapter 2: Ethical Thought & Moral Reasoning in o Compliance conditions in contracts
Business: Basis for Ethical Behavior o affirmative action programs in
corporations
4. Bad Judgement
• Human tend to make mistakes:
Sometimes to public or specific groups take
offense at these instances of bad
judgement and take action to make
directors and management aware that they
do not approve
• Case; Nestle & African Mothers: Nestle
products were boycotted in North America
and Europe to stop the free distribution of
baby formula powder to African mothers
who were mixing it with contaminated water
– thereby killing their babies
1. Unbridled greed • Activist’ stakeholders were clearly able to
• Uncontrolled desired to have something make a difference – which most people
that you need thought was for the best
• As an individual’s wealth and status rise, so
does their tendency to be unethical 5. Activist Stakeholders
• Schemes to steal money from investors • Ethical consumers: Interested in buying
• Dishonest banks that gives out mortgages products and services that were made in
with high interest just so the bank can make ethically acceptable manners
money and foreclosure on the house • Ethical Investors: Took the view that their
investments should not only make a
2. Physical & Environmental Concern reasonable return, but should do so in an
• Main issue: Concern about air pollution ethical manner
centered on smokestack and exhaust pipe
smog (e.g. acid rain, dissipation of Earth’s 6. Economic & Competitive Pressures
ozone layer) • Issues: Some people resorted to
• Causes: Respiratory irritation and disorders questionable ethical practices, including
falsification of transactions and other
• Consequences: Threats to personal safety
records and exploitation of environment or
• Action: Public (led by special interest
workers
groups) began to pressure companies as
o Part of reason for triggering cases of
well as governments directly to improve
environment and/or financial
safety standards for corporate emissions
malfeasance
• Corporation unable to rely on cyclical return
3. Moral Sensitivity
to profitability
• 1980s & 1990s: Significant increase in
o To restore risk of unethical behavior
sensitivity (includes feminist movement,
to former level
native people, minorities)
o Due to lack of fairness
7. Competition
o Discrepancies in equitable treatment
• Many products are now manufactured and
• Social Accountability: Develop workplace
sourced all over the world because of the
policies, standards, workplace auditor
growth of global economies
training programs, and reporting
• With lower rates of domestic workers, the
frameworks
resulting restructuring has been viewed as
• Desire for equity:
allowing greater competitiveness and lower
o Laws
costs. Therefore, the burden on working
o Regulations
people to keep their jobs does not ease as • Issues:
demand rises. Nor, given the greater o Lack of trust in corporate processes
competition, greater volume would not and activities by investors and other
always increase profit, so the burden on stakeholders
companies will not to normal to previous o Realisation that unbridled greed by
levels executives and/or dominant
• Increasing competition also have its cons shareholders
i.e. the company sells counterfeit goods by • Actions: Companies publish more
claiming it is original or making sales near information on their websites and free-
the expiry date standing reports on their CSR performance
• The public expects businesses to practice o Subjects include: Environmental,
healthy business competition Health & Safety, Philanthropic,
Other Social Impacts
8. Financial Scandals/ Malfeasance
• Financial Fiasco: Public has become 11. Synergy
cynical about the financial integrity of • The need for improved mechanisms and
corporation controls to avoid unethical corporate
o Fiasco related to the environment or behavior has become more commonly
to dealings with employees, acknowledged
customers, shareholders, or • The public is concerned about the
creditors have put their onus on consequences of businesses’ unethical
corporations behavior on society, so they expect
o To manage their affairs more businesses to be more careful in their
ethically and to demonstrate that actions
they have done so • This also impacts politicians who react by
• Expectation Gap: Difference between wat preparing new legislation or tightening
public thinks it is getting in audited financial regulations
statements and what it is actually getting • I.e. International Accounting Standards
• Credibility Gap: Lack of credibility has Board (IASB) & the International Federation
spread from financial stewardship to of Accountants (IFAC) creates the
encompass other spheres of corporate International Financial Reporting and the
activity Code of Ethics for Professional
Accountants
9. Governance Failures & Risk Assessment
• Enron, Arthur Andersen, WorldCom: 12. Institutional Reinforcement
Failure to govern ethics risks – changed the • The public’s consciousness influences
calculus of risk management profoundly politicians, who react by drafting new laws
o Bankruptcy of two of world’s largest or tightening regulations. In effect, the many
companies and disappearance of problems that have come to the public’s
one of world’s most respected attention result in institutional
professional accounting firms reinforcement and codification in the law of
within a year the land. The multiplicity of ethical issues
• Solution: Governance reform was has refocused attention on the need for
perceived as necessary to protect public more ethical action
interest • The public expects regulatory institutions to
o Directors – Risks faced by investigate any irregularities and strengthen
corporation were properly managed, laws so that the public is not suffered by the
ethics risks now seen to be a key villains in business
aspect of process • The creation of the International Financial
Reporting Standards (IFRS) and the Code of
10. Increased Accountability & Transparency Ethics for Professional Accountants, are the
Desired focal points for harmonization worldwide
Institutional Reinforcement o The deviation from a profit-only focus
does not mean that profit will fall – in
Reactive Legislation:
fact, profit may rise
• U.S. Sentencing Guidelines of 1991 o Profit is now recognized as an
o Stimulated significant interest by incomplete measure of corporate
directors and executives in whether performance – therefore an inaccurate
companies were providing enough measure for resource allocation
guidance to their personnel about o Friedman explicitly expected that
proper behavior performance would be within the law
• Sarbanes-Oxley Act of 2002 (SOX) and ethical custom
o Drive the reform of corporate
governance and professional
accounting New governance & accountability frameworks
• Anti-Bribery Regime
• Successful corporations are best served by
o More advanced in that it seeks to
governance and accountability mechanisms
facilitate extraterritorial legal action
o Different & broader set of fiduciary
relationships than in the past
13. Environmental Reality
• Allegiances of directors and executives must
• Government reaction, mostly triggered by
reflect stakeholder interests (goals, processes,
disasters, has been significant at all levels
outcomes)
• The growing concern for local and global
o To direct attention to these new
environmental sustainability has led to
perspectives and modern accountability
competitive and activist pressures for
frameworks
companies to report publicly on their
o Which it should include report that focus on
environmental impacts using sustainability
them
frameworks such as the Global Reporting
Initiative’s G4 Guidelines
• Public expects business to take care of the
Reinforced fiduciary role for professional
environment and set aside budgets for
accountability
purposes of improving the environment
- Replanting trees, no plastic bags day, • Professional accountability
save the turtle campaign which is o Focus their primary loyalty on the public
prohibit the using of plastic straws interest
o Adopt principles that protect public
interest, i.e. independence of
New mandate for business judgement, objectivity, integrity
• Issue: Loyalty by auditors to management
• Implications on Milton Friedman’s Theory on
and/or directors can be misguided – have
profit
frequently proven to be self-interested that they
o Discounts the myth of businesses will
are untrustworthy
lose too many opportunities for being
• Consequence: Primary fiduciary responsibility
‘ethical’
of professional accountants should be to the
o Businesses focusing solely on profit is a
public interest
short-term strategy and is
o Otherwise, the expectation of
unsustainable in the long run
stakeholders in society will not be met
o Profit should be sough within the
and the credibility of corporations will
confine of law and the custom of the
erode (destroy)
society
o Profit guides the allocation of resources
to their best use of society
• Critical issues
Chapter 2: Ethical Thought & Moral Reasoning in o Allows people to adapt ethically as the
Business: Basis for Ethical Behavior culture, knowledge and technology change
in society
• Ethics: set of rules of conduct or “moral code”
o A good and valid form of relativism
• Characteristics of morality and moral codes
• Disadvantages
o Beliefs about the nature of man
o Truth, right and wrong and justice are all
o Beliefs about ideals, about what is good
relative
or desirable or worthy of pursuit for its
o Just because a group of people think that
own sake
something is right does not make it so
o Rules laying down what ought to be
done and what ought not to be done
o Motives that incline us to choose the
Egoism
right or the wrong course
• A theory, in ethics, that human beings act or
should act in their own interests and desires.
Differentiate between moral & legal standards Egoism is opposed to altruism, which asserts
that human beings should act in way that help
• Moral Standards
others
o Morals are concerned with the principles of
• A philosophical theory in ethics, which has at
right and wrong behavior and the goodness
least three subtypes, descriptive egoism,
of badness of human character
normative egoism and conditional egoism
o Morality governs private, personal
interactions
• Descriptive egoism
o Morality demands that men should act from
• Known as psychological egoism,
a sense of ethical duty. Morality has no such
contends that people always act in self-
enforcing authority from the state. It is
serving ways, though they may try to
autonomous
disguise their selfish motives
• Legal standards
o Law is the system of rules that a particular
• Normative egoism
country of community recognizes as
• Termed ethical egoism, claims people
regulating the actions of its members and
should act in self-serving ways because
may enforce by the imposition of penalties
it is morally right
o Law governs society as a whole, often
dealing with interactions between total
strangers • Conditionally egoism
o The law demands an absolution subjection • Asserts that egoism is morally right and
to its rules and commands. Law has acceptable if it leads to morally
enforcing authority derived from the state. It acceptable ends
is heteronymous • Self-motivation actions can be
considered morally acceptable, if they
lead to the betterment of society and
Ethical relativism the public as a whole
3. Autonomy
Deontology
• The moral right one possesses, or the
• Universalizability, respect for rational being, capacity we have in order to think and make
autonomy decisions for oneself providing some
• A theory that suggests actions are good or bad degree of control or power over the events
according to a clear set of rules. Actions that that unfold within one’s everyday life
obey these rules are ethical, while actions that • Aims to protect human choice, rights and
do not, are not. This ethical theory is most freedoms from the influence of
closely associated with Immanuel Kant corporations, the state, or other
• Kant believes that ethical actions follow individuals from an ethical perspective. It
universal moral laws, such as “don’t lie. Don’t essentially allows us to be our own ruler
steal. Don’t cheat”
• Simple to apply. It requires that people follow
the rules and do their duty. This approach Types of justice
tends to fit well with our natural intuition about 1. Distributive justice
what is or isn’t ethical
• Referred as Social justice
• A philosophy approach that requires an ethical
• Primarily on principles designed to cover
decision depends upon the duty, obligations,
the fair distribution of benefits and
rights and justice.
burdens of economic activity among
• Weakness individuals in a society
o Categorical imperative does not provide
• Its roots are in social order and it is at the
clear guidelines for deciding which principle
roots of socialism, where equality is a
to follow when
fundamental principle, which also means
that everyone is equal
1. Universalizability
• Benefits: wealth, power, freedom
• Not a substantive moral principle but a
• Burdens: taxes, to be subjected to
logical feature of the moral terms: anyone
restrictions over one’s property
who uses such terms as “right” and
• Recognizes that all members of a social
“ought” is logically committed to
society do not have the same advantages
universalizability
mentally, physically and socially
• There has to be redistribution of resources
to achieve fair shares among all members
2. Libertarian
of a society
• Committed to the principle that liberty is
the most important political value
2. Compensatory justice
• People do not deserve equal economic
• Refers to the extent to which people are
returns since they did not make the same
fairly compensated for their injuries by
contribution
those who have injured the,
• Reward is compensated with effort
• Example:
• Means being free to make you own choices
o Mine owners should compensate
about your own life, that what you do with
the workers (coal mine workers)
your body and your property ought to be up
whose health has been ruined
to you
o Compensation to workers who
involved in accident • People must not forcibly interfere with your
liberty and you must not forcibly interfere
3. Retributive justice with theirs
• Known as corrective justice • People are free to choose the kind of
contribution they want to make
• Refers to the extent to which punishments
are fair and just
• Those who commit certain kinds of
wrongful acts, paradigmatically serious Virtue ethics
crimes, morally deserve to suffer a • It may, initially, be identified as the one that
proportionate punishment emphasizes the virtues or moral character
• Justice is served and the wrongdoer • In contrast to the approach that emphasizes
behavior is changed or he or she is removed duties or rules (deontology) or that emphasizes
from society the consequences of actions
• Example: Ng Chong Hwa carries a (consequentialism)
punishment of up to 10 yeas’ imprisonment • Someone in need should be helped because
and a fine of at least RM1 million upon helping the person would be charitable or
conviction for money laundering benevolent
• The concept of a virtue is the concept of
something that makes its possessor good
Theory of justice • A virtuous person is a morally good, excellent or
1. Egalitarian admirable person who acts and feels as she
• Three claims about equality should
o All persons have equal moral and legal
standing
o In some contexts, it is unjust for people Golden rule
to be treated unequally on the basis of • The principle of treating others as one wants to
irrelevant traits be treated. It is a maxim that is found in most
o When persons’ opportunities or life religions and cultures
outcomes are unequal in some
• “Do unto others as you would have them do
important respect, we have a reason to
unto you”
lessen that inequality
o Everyone should be treated the same
o All human beings are equals in some
Self-interest
fundamental respects
o Each person has an equal claim to • Refers to a focus on the needs or desires
society’s goods and services (interests) of one’s self
o Equality proportion regardless of • Actions that display self-interest are often
individual differences performed without conscious knowing
Enlightenment o Example: Kindness, love, honesty, courage,
integrity, fairness
• Ideas concerning God, reason, nature and
humanity were synthesized into a worldwide
that gained wide assent in the West and that
Lawrence Kohlberg’s Cognitive Moral
instigated revolutionary developments in art,
Development
philosophy and politics
• Central to Enlightenment thought were the use • There are three levels of moral development
and celebration of reason, the power by which with each level splits into two stages
humans understand the universe and improve • Suggested that people move through these
their own condition stages in a fixed order and that moral
• The goals of rational humanity were considered understanding is linked to cognitive
to e knowledge, freedom and happiness development
• The three levels of moral reasoning include
preconventional, conventional and
John Rawl’s Veil of Ignorance postconventional
• Corporation
1. Shareholders
2. Employees
3. Customers
2. Bringing the future to the present 4. Suppliers
• It is handled in a parallel in manner to 5. Activists
capital budgeting analysis, where the future 6. Governments
values are discounted at an interest rate 7. Creditors
that reflects the expected interest rate in 8. Lenders
future years 9. Other, including the media who can be
• Demonstrated as part of cost-benefit affected by or who can affect the
analysis in Brooks 1979 achievement of the corporation’s objectives
• Crisis management
Challenges related to workplace ethics
o A process by which an organisation deals
• Fraud & white-collar crime with a disruptive and unexpected event that
o Fraud: wrongful or criminal deception threatens to harm the organisation or its
intended to result in financial or personal stakeholders
gain o A crisis has the potential to have a very
significant impact of a crisis on the
reputation of the company and its officers,
on the company’s ability to reach its
objectives and its ability to survive
o If ethical behavior is considered to be a
great importance by a corporation in its
normal activities, ethical considerations
should be more important crisis situations
o How to avoid/minimise impacts
- Anticipating crisis or recognising early
warning signs as soon as possible and
responding to soften or minimise the
impact and shorten the time during
which the crisis is uncontrolled
- Proper advance planning, by continued
monitoring and speedy, effective
decision making during crisis
Chapter 4: professional & business ethic: the • Conflicts between competing interest and
accountant & organisation stakeholder
o Sometimes the priority of competing for
interest can be made clear in training
session. If not, the protected routes for
consultation should be available
• When should the professional blow the whistle
and to who?
o A protected internal route for discussion
and reporting should be available for
professional accountants
• Adequate protection of whistle blower
o The most successful arrangements for
Threats to good governance & accountability whistle-blowing involve reporting, in
confidence, to an autonomous individual of
• Misunderstanding objectives and fiduciary duty
high rank or someone who reports to a
• Failure to identify & manage ethics risks
person of a very high rank in the
• Conflict of interests
organisation
• Service decisions involving judgement
Key elements of corporate governance &
o Codes of conduct should fashioned so it
accountability
does not rule out the exercise of a
• Compelling evidence for the development of an
professional’s value when those are
ethical corporate culture
required for the judgements they must
• Corporate psychopaths
make
• Developing, implementing & managing an
ethical corporate culture
• Director & officer liability
Ways to increase profit by having a proper code
• Corporate codes of conduct
of conduct
• Ethical leadership
• Public accountability benchmarks • It will give perception from consumer thus
influence the consumer to buy products from
the company
Corporate code of ethic and conducts • Attract investors to invest in ethical company
because the probability of having fraud is low
• Corporate code of conducts vary extensively in • Financial institutions will consider providing
design and objective financing policies because of the companies
• Codified set of ethical standards to which ethical environment. Perception that day will
corporations aim to adhere commit to pay
• Commonly generated by corporations
themselves
• Crucially they are not directly subject to legal Ethics of data usage and technology
enforcement
• Data ethics encompasses the moral obligations
of gathering, protecting and using personally
Corporate codes of conduct identifiable information and how it affects
individuals
• Conflicts between codes • It allows accountant to catch any example of
o The employee is subjected to an employer’s unethical data collection, storage or use
code & other code (professional code) • To analysts, data scientists and information
o To avoid the ethical dilemma of debating technology professionals
which code to follow, consultation with • By doing so, accountant can protect their
ethics officer is advised customers’ safety and save their organisation
from legal issues
Nature of profession o Accountant has a fiduciary duty towards the
stakeholders such as shareholders,
• Profession is any type of work that needs
creditors, investors
special training or a skill, often one that is
o Accountant must abide by the professional
respected because it involves a high level of
code of conduct as the public trust the duty
education
discharged by the accountant
• It incorporates the features, duties and the
• Protect the interest of your employer
rights
o It is less ethical especially if you employer
acts unethically
1. Essential features (Bayles)
o Succumbing to your employer’s demands is
• Extensive training risky as you as an accountant may violate
• Provision of important services to society the professional code of conduct and can
• Training and skills largely intellectual in be reprimanded by the courts. This is a kin
character to blind loyalty
2. Typical features o Your employer may have vested interest and
• Generally licensed or certified he does things based on his self-interest
• Represented by organisation, association or and not that of the society
institutes
• Autonomy
3. Foundation of ethical values (Behram) Public expectation of the professional
• Significantly delineated by and founded on accountant
ethical considerations rather than
techniques or tools • To have special technical expertise associate
with accounting and higher understanding than
layman of accounting field
Roles of professional accountant • To adhere to the general professional duties and
values which is honesty, integrity, objectivity
• Generating or creating value through and discretion in order to resist tempting
resource efficiency (financial and opportunities to serve themselves/others than
otherwise) through recognising stakeholder the client
value factors and organisational innovation • To adhere to those specific standards laid out
• Providing, evaluating and interpreting by professional body to which he/she belongs
knowledge to management for the
formulation, planning, decision making and
control of policy Features, duties, rights & values of the
• Performance measurement and accounting profession
communication to stakeholders, including
the financial recording of transactions and • Features
subsequent reporting to stakeholders o Provision of important fiduciary services to
typically under national or GAAP society
• Cost determination and financial control, o Extensive knowledge and skills are required
through the use of cost accounting o Overseen by self-regulating membership
techniques, budgeting and forecasting organisations
• The reduction of waste in resources used in o Accountable to government authority
business processes through the use of • Rights permitted in most jurisdictions
process analysis and cost management o Ability to hold oneself out as a designated
• Risk management and business assurance professional to render important fiduciary
services
o Ability to set entrance standards and
examine candidates
Who should professional accountant protect
o Self-regulation and discipline based on
• Protect the public interest codes of conduct
o Participation in the development of • Most of accountant profession that involved in
accounting and audit practice the financial scandals are caused by errors in
o Access to some or all fields if accounting judgement about the appropriate use of a
and audit endeavor technique or the disclosure related to it
• Values necessary to discharge duties and • Only few of financial scandals that caused by
maintain rights methodological errors in the application of
o Honesty technique
o Integrity • Some errors in judgement are from
o Objectivity, based on independent misinterpretation of the problem as a result of
judgement complexity, result of lack of attention to the
o Desire to exercise due care and ethical values of honesty, integrity, objectivity,
professional scepticism due care, confidentially and the commitment to
o Competence the interests of those of oneself
o Confidentiality • The trust for a fiduciary relationship cannot be
o Commitment to place the needs of the sustained if without ethical value and the
public, the client, the profession and the credibility as well as rights will also be limited
employer or firm before the professional’s
own self-interest
• Duties essential to a fiduciary relationship Duty, loyalty, trust and fiduciary duty
o Continuing attention to the needs of clients
and other stakeholders • Primary role is to offer important fiduciary
o Development and maintenance of required services to society, the performance of services
knowledge and skills, including involves choices that favour interests of firm
professional scepticism owner, current shareholders etc
o Maintenance of the trust inherent in a
fiduciary relationship by behavior exhibiting • Duties
responsible values • To provide attention to needs of the client and
o Maintenance of an acceptable personal other stakeholders
reputation • To develop and maintain of the required
o Maintenance of credible reputation as a knowledge and skills
profession • To maintain of trust in fiduciary relationships
• To maintain of an acceptable personal
reputation
Responsibility of professional accountant • To maintain of a credible reputation as a
professional
• Exercise professional judgement and not to
• Loyalty
compromise the compliance to the
• Must be prepared to act with integrity
fundamental principles of the code of ethics in
• To ensure the accuracy and reliability of
the discharge of their duties
their work for benefits of the end-user which
• They must follow the instruction for the superior
is the public
in the company as they are bounded by the
• Specific fiduciary relationships is based on
term of agreement in the employment contract
the border trust between the public and the
• They should no blindly follow the instruction of
profession as a whole in the long term,
the superior if it is against the Code of Ethics of
codes should clearly require to ensure the
the profession
safety of the public
• Any breach of trust could lead to charges of
misinterpretation and loss of reputation as
Ethical value Vs Accounting and audit
a professional as a whole
techniques
• Trust
• A lot of accountants and non-accountants view • To maintain the trust inherent in the
the mastery of accounting and audit techniques fiduciary relationship
is the sine qua non of the accounting profession
• By applying expertise with courage, honesty, • Not be associated with any misleading
integrity, due care and avoidance of information or misrepresentation
misrepresentation in ensuring that those • Perform with
relying on expertise can trust that proper o Integrity
care is taken of their interests o Objectivity & independence
• Adhere to Generally Accepted Accounting o Professional competence, due care and
Principles (GAAP) and Generally Accepted professional scepticism
Auditing Standards (GAAS) o Confidentiality
• To ensure choices made are fair to the users
of resulting financial reports and audits
• Fiduciary duty IFAC code of ethics
• To act solely in the best interests of the
• Professional competence and due care: act
beneficiary
diligently in accordance with applicable
• To provide certain professional services
technical and professional standards
such as tax services and asset
• Confidentiality: should not disclose any such
management
information to third parties without proper and
• An accountant may be deemed to be a
specific authority unless there is a legal or
fiduciary to their client when:
professional right or duty to disclose
o The accountant holds himself or herself
• Professional behaviour: should comply with
out as an expert in an aspect of
relevant laws and regulations and should avoid
business
any action that discredits the profession
o To client places a high degree of trust
and confidence in the accountant
o The client is heavily dependent upon the
accountant’s advice Importance to exercise professional scepticism
in carrying out duties
Conflict of interest
4. Stakeholder theory
• Holds that every corporation or organization
was created to serve more than its
shareholders, but instead to serve a diverse
range of people who have a legitimate stake in
the organization's outcomes and performance
• Dictates how business managers morally ought
to respond to the interest or claims of
stakeholders in a proper way as managers bear
fiduciary relationship to stakeholder
• Stakeholder theory focuses on how
corporations are doing their best to enhance
the interest of overall stakeholders rather than
focussing on maximising only the shareholder's
interest
• Corporations need to balance the need of all
stakeholders involve and minimise conflicts
that may arise between the stakeholders
• Does not give primacy to one stakeholder group
over another although there are times when one
group will benefit more. The objective of this
theory is to balance the profit maximization
with the long-term ability of the corporation to
remain a going-concern
Chapter 7: framework of corporate governance in 5. Engages on a continuous basis with local
Malaysia institutional investors to draw awareness on
how shareholders rights can influence
Bursa Malaysia
company behaviour
• Guided by the Malaysian Code of Corporate
Governance
• Led by the Boards, periodically reviews the Comprehend, apply and report
Board Charter to ensure it complies with
• Comprehend: understand & internalise the
legislation and best practices and remains
spirit & intention behind the principles and
relevant and effective in light of the Board’s
practices including its intended outcome
objectives
• Apply: implement the practices in
• Roles of Bursa Malaysia
substance to achieve the intended
o Governs the conduct of its members and
outcomes of building & supporting a strong
member stockbroking companies in
corporate governance culture throughout
securities
the company
o Enforces listing requirements which spell
• Report: provide fair and meaningful
out the listing and disclosure standards to
disclosure on the company’s corporate
be maintained by public listed companies
governance practices
o responsible for the surveillance of the
• Encourages companies to clearly identify
market place
the thought process involved in practicing
o provide the information to the investors to
good corporate governance
compare the performance of stocks and
manage their portfolios • Aims to reinforce mutual trust between
companies and their stakeholders by
• BOD to disclose in annual reports its
promoting fair and meaningful disclosures
compliance with the MCCG
that will be relied upon by stakeholders to
o Failure on disclosure, making false or
have engagements with the company
misleading disclosures are considered
non-compliance • Help generate greater interest in corporate
o Non-compliance may result the PLCs to governance best practices, facilitate
be reprimanded, suspended trading in assessments and stimulate conversations
securities, delisting the company or on corporate governance
issue other penalties as the Bursa
Malaysia deems appropriate
3 principles
• Guarantees transparency
o Improve transparency of the company’s
operation and management
o Assists the investor to make an accurate
and timely decisions
• Prevent any insider trading and window
dressing
o Prevent agents from disclose or sell any
confidential information
o Prevent the possibility of window dressing
and manipulation of accounts
• Improve the company’s credibility
o As it reduce any uncertainty
o It will also prevent any unpredictability
events to occur
• Enable investor to make informed decisions
o Reduce the level of doubts and rumor
o Increase the investor’s confidence to make
investment decisions
• Prevent any calamities financially and
economically
o High level of transparency helps to avoid
any financial and economic crisis
Chapter 8: BOD & governance issues in business o Members of the board of directors without
executive responsibilities in the company
• BOD: an appointed or elected member of BOD
o Responsible: Perform various tasks
of a company who, with other directors, has the
including acting as the company’s
responsibility for determining and
chairperson and sitting on various key
implementing the company’s policy
committees
• Importance
o As the organisation’s agents, they can bind
the company with valid contracts entered
Directors’ Duties
into third-parties such as buyers, lenders
and suppliers • Duty of care
o They are also responsible in making the o Exercise due diligence where directors
organisation’s policies which is a guideline make business decisions on an informed
to the whole employees in the organisation basis
o Act in good faith and with honest belief that
their actions were taken to serve the best
Board structure interest of the company
• Duty of obedience
• Unitary Board Structure (one-tier system)
o Must obey the law
o Practice in Malaysia
o Ensure that the company itself obeys the
o The board is the highest governing board in
law
the company
• Duty of loyalty
o Characterised by one single board that is
o Must demonstrate unyielding loyalty to the
responsible for all aspect of company’s
company and avoid conflict of interest
activities
o Must refrain from personal activities that
o Shareholder elect the directors to the board
either take advantage of or injure the
at the company’s annual meeting and do
company
not generally influence the direction of the
o Court will defer to director’s business
company
judgment when he or she has acted with all
• Dual Board Structure (two-tier system)
loyalty and exercised all possible care
o Practice in Europe
o The shareholders appoint the members of
the supervisory board(non-management
Directors’ Primary Roles
members)
o Supervisory board appoints the members of • Monitoring/ Control Role
the management board o Select board members, compensate and
o Supervisory only appoints, supervises and make implicit or explicit decisions regarding
advices the members of the management the retention of the CEO
board on policy but does not participate in o Review conflict of interest transactions
the company’s day to day management between senior managers and the company
o Overseeing the process of accounting,
financial reporting, auditing and disclosure
Type of directors • Service/ Expertise/ Counsel Role
o Involves directors advising the CEO and top
• Executives
management on administrative and other
o Full-time employees of the company
managerial issues
o Members of the board of directors with
o Actively initiating and formulating strategies
specific executive responsibilities, for
• Resource Dependence Role
example Finance Director
o Views the board as a means of facilitating
o Responsible: To oversee the day-to-day
the acquisition of resources such as capital
running of the company
and business partnerships, critical to the
• Non-executive
firm’s success
o Appointed on a part-time basis
Responsibilities of BOD • Outside directors provide advice to the CEO
that is not necessarily available from inside
• Reviewing and adopting a strategic plan for the
directors
company
• Board size should have a balance number of
• Overseeing the conduct of the company’s
independent and non-independent
business to evaluate whether the business is
properly managed
• Identifying principal risks and ensure
Importance of non-executive directors
implementation of appropriate systems to
manage risks • To monitor and control the actions of the
• Succession planning, including appointing, directors due to their opportunistic behavior
training, fixing the compensation of and where • Help to reduce management consumption of
appropriate, replacing senior management perquisites
• Developing and implementing an investor • Challenge the executives who are too
relations programme shareholder committed to tradition & strategic persistence
communications policy for the company • Enhance the effectiveness of the board as the
• Reviewing the adequacy and integrity decision expert that can work in systems of
company’s internal control systems, diffuse control
management information system, systems for • Removal of non-performing CEO of the
compliance with applicable laws, regulations, company & other board personnel
rules, directives and guidelines • Influence the quality of directors’ deliberations
and decisions & provide strategic direction to
improve performance
Chairman primary responsibilities • In order to have an effective board, there must
be right balance in board composition
• Provides leadership for the board so that the
board can perform its responsibilities
effectively
Importance of board composition
• Sets the board agenda and ensures that board
members receive complete and accurate • Improve transparency and accountability to the
information in a timely manner shareholders
• Leads board meeting and discussion • Geared towards realizing the company’s growth
• Encourages active participation and allowing and expansion programs, which includes
dissenting views to be freely expressed making a stronger presence in the domestic
• Manages the interface between board and and the global markets
management ensures appropriate steps are • Assure institutional investors that the company
taken to provide effective communication with had placed well-balanced structure and in line
stakeholders and their view communicated to with global corporate governance trends and
the board as a whole requirements
• Leads the board in establishing and monitoring
good corporate governance practices in the
company Impacts of board size function