BestBlackHatForum.
com/User-SlenderMan
Legal Disclaimer
THE INFORMATION CONTAINED IN THIS MATERIAL (INCLUDING, BUT NOT LIMITED TO ANY MANUALS,
CDS, RECORDINGS, MP3S OR OTHER CONTENT IN ANY FORMAT) IS BASED ON SOURCES AND
INFORMATION REASONABLY BELIEVED TO BE ACCURATE AS OF THE TIME IT WAS RECORDED OR
CREATED. HOWEVER, THIS MATERIAL DEALS WITH TOPICS THAT ARE CONSTANTLY CHANGING AND
ARE SUBJECT TO ONGOING CHANGES RELATED TO TECHNOLOGY AND THE MARKETPLACE AS WELL
AS LEGAL AND RELATED COMPLIANCE ISSUES. THEREFORE, THE COMPLETENESS AND CURRENT
ACCURACY OF THE MATERIALS CANNOT BE GUARANTEED.
THESE MATERIALS DO NOT CONSTITUTE LEGAL, COMPLIANCE, FINANCIAL, TAX, ACCOUNTING, OR
RELATED ADVICE. THE END USER OF THIS INFORMATION SHOULD THEREFORE USE THE CONTENTS OF
THIS PROGRAM AND THE MATERIALS AS A GENERAL GUIDELINE AND NOT AS THE ULTIMATE SOURCE
OF CURRENT INFORMATION AND WHEN APPROPRIATE THE USER SHOULD CONSULT THEIR OWN
LEGAL, ACCOUNTING, TERMS OF SERVICE FOR MENTIONED SERVICES OR OTHER ADVISORS.
ANY CASE STUDIES, EXAMPLES, ILLUSTRATIONS ARE NOT INTENDED TO GUARANTEE, OR TO IMPLY
THAT THE USER WILL ACHIEVE SIMILAR RESULTS. IN FACT, YOUR RESULTS MAY VARY SIGNIFICANTLY
AND FACTORS SUCH AS YOUR MARKET, PERSONAL EFFORT AND MANY OTHER CIRCUMSTANCES
MAY AND WILL CAUSE RESULTS TO VARY. THE INFORMATION PROVIDED IN THIS PRODUCT IS SOLD
AND PROVIDED ON AN “AS IS” BASIS WITHOUT ANY EXPRESS OR IMPLIED WARRANTIES, OF ANY KIND
WHETHER WARRANTIES FOR A PARTICULAR PURPOSE OR OTHER WARRANTY EXCEPT AS MAY BE
SPECIFICALLY SET FORTH IN THE MATERIALS OR IN THE SITE. IN PARTICULAR, THE SELLER OF THE
PRODUCT AND MATERIALS DOES NOT WARRANT THAT ANY OF THE INFORMATION WILL PRODUCE A
PARTICULAR ECONOMIC RESULT OR THAT IT WILL BE SUCCESSFUL IN CREATING PARTICULAR
MARKETING OR SALES RESULTS. THOSE RESULTS ARE YOUR RESPONSIBILITY AS THE END USER OF THE
PRODUCT.
IN PARTICULAR, SELLER SHALL NOT BE LIABLE TO USER OR ANY OTHER PARTY FOR ANY DAMAGES,
OR COSTS, OF ANY CHARACTER INCLUDING BUT NOT LIMITED TO DIRECT OR INDIRECT,
CONSEQUENTIAL, SPECIAL, INCIDENTAL, OR OTHER COSTS OR DAMAGES, IN EXCESS OF THE
PURCHASE PRICE OF THE PRODUCT OR SERVICES. THESE LIMITATIONS MAY BE AFFECTED BY THE LAWS
OF PARTICULAR STATES AND JURISDICTIONS AND AS SUCH MAY BE APPLIED IN A DIFFERENT MANNER
TO A PARTICULAR USER. THE RIGHT TO EVALUATE AND RETURN THIS PRODUCT IS GUARANTEED
(PLEASE REFER TO THE TERMS OF THE GUARANTEE). THEREFORE, IF THE USER DOES NOT AGREE TO
ACCEPT THE PRODUCT OR SERVICES ON THESE TERMS, THE USER SHOULD NOT USE THE PRODUCT OR
SERVICES. INSTEAD, THE PRODUCT AND ALL RELATED MATERIALS SHOULD BE RETURNED
IMMEDIATELY TO THE SELLER AND THE USER’S MONEY WILL BE REFUNDED. IF THE USER DOES NOT
RETURN THE MATERIALS AS PROVIDED UNDER THE GUARANTEE, THE USER WILL BE DEEMED TO HAVE
ACCEPTED THE PROVISIONS OF THE DISCLAIMER.
[Link]/User-SlenderMan
2 Follow Me To $1000/Month ©2021 Erica Stone
Contents
Legal Disclaimer .......................................................................................... 2
Lesson 4 ........................................................................................................ 4
Domain Name ............................................................................................. 4
Domain Extensions ................................................................................... 8
How To Come Up With Domain Name Ideas ...................................... 9
Things to Check Before You Buy .......................................................... 11
Buying Your Domain Name ..................................................................... 15
Support ....................................................................................................... 18
[Link]/User-SlenderMan
3 Follow Me To $1000/Month ©2021 Erica Stone
Lesson 4
You’ve settled on your niche (or you’ve contacted me for help so you
can move forward!) and next you need to choose a DOMAIN NAME
and set up HOSTING if you do not already have those things.
If you’ve taken a course from me before the following instructions may
look familiar and that’s because my domain name routine hasn’t
needed to change in the past few years.
Domain Name
Your domain name is the address of your website.
When someone asks how to find your website you give them that
name to put in their browser like: [Link]
You first must come up with an idea for your domain name and then
register that domain name.
There are plenty of domains available for around $15/year.
However, there are other domains that have already been registered
by a reseller and they have much higher prices.
If you look up a domain name idea and see something like this then
it’s a domain being sold by a reseller:
[Link]/User-SlenderMan
4 Follow Me To $1000/Month ©2021 Erica Stone
SKIP THOSE!!!
You also don’t want a domain that sounds spammy or domains that
have too many dashes in the name.
I made that very mistake with one of my first websites.
I went for a keyword as the domain name and the only version
available had THREE dashes in the name.
When my family would ask to see my website I would have to tell them
to go to “[word] DASH [word] DASH [word] DASH [word] DOT COM”.
AWKWARD!!!
That’s just not professional sounding at all.
There are lots of articles out there that tell you to use a keyword as
your domain name.
THAT IS BAD, OUTDATED ADVICE.
People used to suggest this because it would help with your rankings
in Google. And, yes, it did – at one time.
But not today.
[Link]/User-SlenderMan
5 Follow Me To $1000/Month ©2021 Erica Stone
Your domain name has NO impact on where you’ll rank in
Google.
Instead, other on-site SEO will help Google understand what your site
is about and where you should rank:
• Your home page meta description
• Meta descriptions for your other posts and pages
• Your navigation menu items
• Your post titles
• Your post content
• Your image alt tags
Can you imagine if Amazon had gone with the domain name “Place-
[Link]”?
Sure, it’s self-explanatory but it’s awkward and unprofessional.
In future lessons I’ll cover how to deal with the on-site SEO that will help
Google understand the topic of your website.
Please, please, please go for a more professional domain name
every time and skip the “keyword as domain” approach.
What I mean by this is if your domain is solar lights you DO NOT want
domain names like this:
[Link]/User-SlenderMan
6 Follow Me To $1000/Month ©2021 Erica Stone
I’m already going to have the words “solar lights” in many of my post
titles and your post titles become the words in your post URLs.
It would look spammy to Google to end up with URLs that mention the
words “solar lights” over and over like this:
[Link]
A domain name should:
• Be easy to remember (which implies shorter is better)
• NOT include dashes or hyphens
• Be interesting and unique
You can include ONE word from your niche in the domain if you must.
For example, I have a crochet site and have included the word
“crochet” in the domain “[Link]”.
But I would not use a domain like [Link] or
[Link]. Those sound too spammy and have too
many words from keywords in the domain.
You CAN include words that are commonly used in your niche.
For example, the word “stitch” is a commonly used word in crochet. I
would have been fine with a domain like “[Link]” or
“[Link]” or “[Link]”.
That kind of domain makes sense to people in the niche because they
understand the use of the word as it relates to crochet.
[Link]/User-SlenderMan
7 Follow Me To $1000/Month ©2021 Erica Stone
Domain Extensions
The part of your domain name that comes after the DOT is called the
Top Level Domain, TLD, or extension.
The .com extension is one of the most popular types. Other common
extensions are .net and .org.
But there are many more types of domain extensions today than ever
before:
Which you choose should depend on the comfort level your target
audience would have with that extension.
People in the US are very comfortable with .com domains but not as
familiar with some of the newer extension options like .blue.
Younger generations are more comfortable with the newer TLDs than
older generations.
People who live in the UK are more familiar with domains that end in
.uk.
The type of domain extension you choose won’t impact your rankings
in Google but it might impact the perception of your site by your
target audience so choose based on what you know about the
people you’re trying to reach with your website.
[Link]/User-SlenderMan
8 Follow Me To $1000/Month ©2021 Erica Stone
Do you think most of your audience will be under 30? Over 50? In a
particular geographic region? Keep those things in mind when
choosing your domain name and extension.
But how do you come up with these domain name ideas? We’ll cover
that next.
How To Come Up With Domain Name Ideas
I use this site to come up with domain name ideas:
[Link]
1. Configure the settings:
a. Enter a single word in the “Make domains that start
with the word” field (either a word related to your
niche or a random word that you like such as
“happy”, “yellow”, “tiger”):
b. Set “Make domains that look” to “very natural”
c. Set “Limit domains to x characters” to “15”
d. In the Options section, check the box to “show taken”
e. Choose your acceptable extensions in the Extensions
section
f. Click the Go button
[Link]/User-SlenderMan
9 Follow Me To $1000/Month ©2021 Erica Stone
2. Domain ideas in light grey are not available so focus on the
ones that are in black font (those should be domains that are
going to cost the minimum amount to register) – you can also
click the Next button at the bottom to page through more
options:
3. Add any domain ideas that appeal to you to a list (use
Notepad or Word or even pencil and paper) – you can also
click the Make Random Domains button to see what ideas
might come up
The above search gave me some results I added to my list:
[Link]/User-SlenderMan
10 Follow Me To $1000/Month ©2021 Erica Stone
You’ll notice I highlighted some domains in green in the above image.
Those are simply the ones that appealed best to ME.
You should choose the ones that appeal best to YOU.
Things to Check Before You Buy
There are a few things it’s important to check before registering a
domain name (I’ll cover how to do these things in a minute):
• Make sure there’s no trademark for the name - if there’s an
existing trademark and you register a domain for a trademarked
phrase you could lose the domain.
• Check whois information to find out if the domain has ever been
registered before. If a domain has been used before you might
get saddled with someone else’s bad backlinks.
• If the .com isn’t available and you’re considering the .net, .org,
or some other extension for that domain always look up the .com
version of the domain name to see if it’s a well-developed site. If
it is then you may look like a copycat of that other site and will
struggle with branding in order to look different or struggle to
outrank the other site for the name of your site.
• You also want to look up the domain as a phrase – for example,
if the domain choice is [Link] then you’d look
up "good deep breath” (without quotes) to see if there’s
anything that comes up that might cause you issues with that
domain name. If there’s a product that goes by that name or a
site that has a different domain but uses that phrase in their
branding then you might be better off with a different domain
choice.
[Link]/User-SlenderMan
11 Follow Me To $1000/Month ©2021 Erica Stone
To check domain names before you buy:
1. Do a trademark search to make sure there’s no LIVE
trademark for the phrase you want to use as your domain:
a. Go to: [Link]
application-process/search-trademark-database
b. Click the “Search Trademark Database” button that’s
just a bit down the page:
c. Click the Basic Word Mark Search option:
d. In the Search Term box enter your domain name as a
phrase (include spaces between words) and click the
Submit Query button:
[Link]/User-SlenderMan
12 Follow Me To $1000/Month ©2021 Erica Stone
e. If you see a message saying there are no trademarks,
then you should be okay to use that domain name. If
you see a list of possible trademarks, look for any that
are LIVE and are an exact match for the phrase
you’re researching. If there is a Live trademark for
your phrase, cross it off of your list of possible options.
You don’t want to risk receiving a cease and desist
letter from the owner of that trademark by registering
a matching domain name.
2. Check whois tools and make sure the domain has no history:
a. Go to: [Link]
b. Enter your domain idea into the search box (ie,
[Link]) – keep in mind that you can usually only
do about 3-5 checks on these lookup sites for free per
day so start with the ones that interest you most or
you’ll have to wait a few hours or a day before you
can check any more
c. Scroll down the results page and see if there’s any
history showing the domain was registered in the past
year or two. If so, you might want to skip using that
[Link]/User-SlenderMan
13 Follow Me To $1000/Month ©2021 Erica Stone
domain since you won’t know if the previous owner
ditched the domain after getting a Google penalty
or building bad backlinks to the domain. The safest
option is to start with a clean domain. This domain
showed it had never been registered before so that
means there’s no recent history tied to the site. I’d be
starting out on a completely fresh domain:
3. If you’re looking at a .net domain because the .com wasn’t
available, look up the .com version of the domain. If the .com
version has content on it then skip that domain choice. If the
domain is simply parked or up for auction then you’re okay to
leave the .net on your list because no one has yet built up the
.com as your competition.
4. Go to Google and look up each domain idea as a phrase to
see if there’s any product by that name or some other sort of
popular reference to that name that could cause some
confusion with your branding efforts
5. Choose the domain that you like best, that has no recent
domain whois history, has no live trademark, doesn’t
reference a product name, and doesn’t have a competing
.com if you’re looking at a .net or .org extension
[Link]/User-SlenderMan
14 Follow Me To $1000/Month ©2021 Erica Stone
Buying Your Domain Name
Once you’ve chosen your domain name, it’s time to buy.
You can buy domains one of two ways:
1. Through a domain registrar (like Namecheap)
2. Through your hosting company (if you’re already set up with a
hosting account – like SiteGround)
Ideally, experts say to buy your domain from someone OTHER than
your hosting company. The reason for doing so is basically an
insurance policy.
Suppose your hosting company goes out of business and you have
both your site files (which are housed with your hosting company)
AND your domain name registered with the same company. You
could lose access to both items at the same time.
Or, suppose your hosting company messes up and they close or
suspend your account and you don’t notice it right away. You
could lose access to all of your site files and you can’t log into the
account to manage your domain name and switch it to another
host.
It’s sort of like when you have two sets of keys for your car and
instead of keeping them in separate places you store them both in
your purse and your purse gets stolen. You’d lose both sets of keys at
once.
That being said, in the 10+ years I’ve been building websites I have
always purchased my domain names from my host.
At first, I did so because I didn’t know any better. Now, I know better
but I still don’t follow that suggestion because I’ve been with the
same hosting company for years and never had an issue. My
[Link]/User-SlenderMan
15 Follow Me To $1000/Month ©2021 Erica Stone
hosting company has a long history in the business so the risk they’re
going away is small.
I do back up all of my site files so I won’t lose those – although I could
still run into challenges managing my domain names if something
happened.
The other reason I don’t like to buy domains from a company other
than my host is that when you have your domain with one company
and your hosting at another you have to take steps to POINT your
DNS NAMESERVERS from your domain account to your hosting
account. It can take up to 48 hours for that change to kick in which
means you have to wait before you can complete setting up your
site.
One more point - if you don’t yet have a hosting account some
hosting companies will throw in the cost of your first domain when
you sign up and that can save you a few bucks.
I recommend two hosting companies:
1. SiteGround – they are reasonably priced, have a strong
reputation, nice added features, and extra server security
2. Bluehost – they’re cheap, they’ve been around a long time
and they throw in a free SSL certificate for sites on shared
hosting
I use Bluehost and have for over 10 years. Their live chat service is
not always good but if I call them by phone they’re great (and their
service center is just the other side of town from me so if something
happened I could always drive over to their office and make a
scene….).
If I had to switch, I’d go to SiteGround. I’ve worked with them a fair
amount when helping coaching students and like what I’ve seen.
You do not need expensive hosting. You do not need a private
server or special WordPress hosting when first starting out.
[Link]/User-SlenderMan
16 Follow Me To $1000/Month ©2021 Erica Stone
I build all of my new sites on SHARED hosting (usually the cheapest
hosting plan in any hosting companies list of plan options).
I have a second hosting account with Bluehost where I have a
Managed WordPress plan. I then switch my sites from the shared
hosting account to the Managed WordPress hosting account after
they reach at least 10,000 visitors a month.
This keeps my costs down while I vet a site and work through building
it up.
When I buy domain names, I always choose automatic renewal so
that I won’t accidentally lose the domain name.
I also always get domain privacy because I don’t want my hosting
account or domain registrar email address out on the web to be
scraped and added to spam email lists but if you’re short on funds
skip Privacy and just use an email address with your domain or
hosting account that is separate from your regular email box.
To buy your domain name:
1. If you already know how to buy domain names follow your
normal routine
2. If you have never purchased a domain before and do not
have a hosting account:
a. Go to Bluehost or Siteground as noted above
b. Choose to sign up with their cheapest plan
c. They will ask if you have or need to buy a domain
name – choose to buy a domain name and enter
the one you found following the steps explained
earlier in this PDF
That’s it!
[Link]/User-SlenderMan
17 Follow Me To $1000/Month ©2021 Erica Stone
Support
If you need to contact me during the course because you have a
question or have not received your emails:
Send an email to erica@[Link]
If I do not respond within 48 hours that could indicate a delivery issue
has occurred between my email system and yours. Following are
backup methods of reaching me should you not receive a response
from that email address:
• Email ericadesertpond@[Link]
• Email: ericastone@[Link]
Facebook (you’ll have to friend me first, though, so I see the message):
[Link]
I look forward to working with you!
Sincerely,
Erica Stone
[Link]/User-SlenderMan
18 Follow Me To $1000/Month ©2021 Erica Stone