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Understanding Data-Ink Ratio

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Lovenia M. Ferrer
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20 views1 page

Understanding Data-Ink Ratio

Uploaded by

Lovenia M. Ferrer
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

DATA VISUALIZATION

The first step in trying to interpret data is often to visualize the data in some way. Data
visualization can be as simple as creating a summary table for the data, or it could require
generating charts to help interpret, analyze, and learn from the data.
EFFECTIVE DESIGN TECHNIQUES
One of the most helpful ideas for creating effective tables and charts for data visualization is the
idea of the data-ink ratio.
- The data-ink ratio measures the proportion of what Edward R. Tufte terms “data-ink” to the
total amount of ink used in a table or chart.
Data-ink is the ink used in a table or chart that is necessary to convey the meaning of the data
to the audience. Non-data-ink is ink used in a table or chart that serves no useful purpose in
conveying the data to the audience.
Notes and Comments!
René Descartes (French mathematician)
- is credited with inventing the now familiar graph with horizontal and vertical axes.
William Playfair
- invented bar charts, line charts, and pie charts in the late eighteenth century.
William Cleveland, Edward R. Tufte, and Stephen Few
- have introduced design techniques for both clarity and beauty in data visualization

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