PROJECT OVERVIEW SAMPLE
PROJECT NAME PROJECT MANAGER PROJECT LEADER
Q2 Marketing Campaign John Smith Kate Johnson
PROBLEM PROJECT WILL ADDRESS
Lack of brand awareness and recognition.
PROJECT GOALS
Drive traffic to the website and improve brand awareness with integrated marketing efforts, such as
digital marketing campaigns, ads, webinars, virtual events, email marketing and nurturing, and
social media campaigns.
PROJECT OBJECTIVES AND SCOPE
1. Create net-new digital marketing campaigns
2. Design and go to market with new advertising campaigns
3. Hold live and recorded webinars
4. Host an enticing virtual event for both current and prospective customers
5. Create a new email marketing and nurture campaign
6. Create net-new social media campaigns and remarketing ads.
PROPOSED SCHEDULE
6 months (May – October)
PROPOSED BUDGET AND COSTS
$100,000 across all new marketing efforts
POTENTIAL LIMITATIONS AND SETBACKS
1. Budget constraints
2. Limited available resources
3. Need for new video streaming technology
PROJECT OVERVIEW PREPARED BY DATE APPROVED BY DATE
John Monday, Samuel Tuesday,
Smith April 1st Thompson April 2nd
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