1.
Basic Setup
Install and Configure the GeneratePress Theme
Install GeneratePress from the WordPress theme directory.
Go to Appearance > Customize to adjust layout, typography, and colors to match your
brand.
Use the colors #0E52FF (blue), #FDD200 (yellow), black, and white.
Set up a logo in Site Identity and ensure it aligns with your brand fonts (Montserrat).
Install Plugins
LearnPress: For managing courses.
Yoast SEO or Rank Math: For SEO optimization.
Elementor or Gutenberg Blocks: For page building.
WP Super Cache: For speed optimization.
Loco Translate: For localization, if needed.
2. Pages Setup
Essential Pages
1. Home Page
o Highlight your USP: Live classes, job market preparation, practical exams, and
more.
o Add a banner with a call-to-action (CTA) like "Start Learning Now!"
o Showcase your top courses and testimonials.
2. About Us
o Include details about Brand Development Skills, your mission, vision, and the
expertise you bring.
3. Courses Page
o List all your courses with categories.
o Include filters for topics like Digital Marketing, Professional English, etc.
4. Course Details Page (Dynamic for each course)
o Course overview: Topics covered, duration, and mode of teaching.
o Key features: Free resources, live classes, portfolio development.
o Pricing details and enrollment CTA.
5. Blog
o Post articles relevant to your courses (e.g., "Top 5 Digital Marketing Trends in
Bangladesh").
6. Contact Us
o Include a contact form and your email address.
o Add links to your social media pages.
7. Privacy Policy
o Mention how you handle user data, especially if collecting payments.
8. Terms & Conditions
o Define course usage policies and refund policies.
3. LearnPress Configuration
Create course categories: Digital Marketing, Professional English, etc.
Set up individual courses with lessons, quizzes, and assignments.
Configure payment gateways (e.g., PayPal, Stripe).
4. SEO Setup
On-Page SEO
Use focus keywords like "Digital Marketing Courses in Bangladesh" or "Learn
Corporate Sales Online".
Add meta titles and descriptions for each page.
Optimize URLs (e.g., [Link]/digital-marketing-course).
Tags and Categories
Tags: Digital Marketing, Online Courses, Job Preparation, etc.
Categories: Divide your blog posts into relevant groups like "Marketing Tips" or "English
Grammar."
Content Optimization
Use headings (H1 for titles, H2 for subtopics).
Include images with ALT text related to your content.
Add internal links to related pages or blog posts.
5. Speed and Responsiveness
Use a lightweight theme layout in GeneratePress.
Optimize images using a plugin like Smush.
Test responsiveness across devices.
6. User Experience
Create a login/signup page for students.
Add breadcrumbs for navigation.
Ensure a seamless checkout process for paid courses.
7. Marketing Features
Add a testimonials section.
Enable an email subscription box.
Link to Google Analytics for tracking.
8. Launch Checklist
Test all pages for functionality.
Ensure LearnPress courses and payment processes work.
Check mobile-friendliness and SEO scores.
Let me know if you need help with specific steps!
1. Website Structure and Pages
Essential Pages
1. Home Page
o Purpose: Showcase your brand and offerings.
o Content: Brief introduction, course highlights, testimonials, Call-to-Action (CTA)
buttons (e.g., "View Courses," "Join Now").
o SEO Tags:
Title: Learn Digital Skills with Live Classes - Brand Development Skills
Meta Description: Customized live training in digital marketing,
WordPress, and professional English. Join now for job-market
preparation in Bangladesh.
2. About Us Page
o Purpose: Describe your mission, USP, and team.
o Content: Brand story, team profiles, vision, and values.
o SEO Tags:
Title: About Brand Development Skills - Personalized Training Experts
Meta Description: Discover our mission to prepare professionals for the
job market through expert live training.
3. Courses Page
o Purpose: List and showcase all courses.
o Content: Course grid or list, filters for categories, and "Enroll Now" buttons.
o SEO Tags:
Title: Online Courses for Professionals - Brand Development Skills
Meta Description: Explore practical training in digital marketing,
WordPress, corporate sales, and more.
4. Course Details Page (Dynamic)
o Purpose: Detailed information for each course.
o Content: Syllabus, benefits, target audience, requirements, instructor profile, and
pricing.
o SEO Tags:
Title: Digital Marketing Course - Live & Practical Training
Meta Description: Master digital marketing with live classes, practical
exams, and portfolio development.
5. Blog Page
o Purpose: Publish articles to drive organic traffic and build authority.
o Content: Educational blogs, industry trends, and tips.
o SEO Tags:
Title: Digital Marketing & Professional Training Insights - Blog
Meta Description: Stay updated with tips and trends in professional
training and career development.
6. Contact Us Page
o Purpose: Enable communication with potential students.
o Content: Contact form, email address, phone number, Google Map (if applicable).
o SEO Tags:
Title: Contact Us - Brand Development Skills
Meta Description: Get in touch to start your professional training journey.
7. Privacy Policy & Terms of Service Pages
o Purpose: Legal compliance.
o Content: Policies on user data, payments, refunds, etc.
2. Plugins and Tools
Essential Plugins
1. LearnPress (for course creation and management).
2. Yoast SEO or Rank Math (for SEO).
3. Elementor or GenerateBlocks (for designing pages).
4. LiteSpeed Cache or WP Rocket (for speed optimization).
5. WooCommerce (if you plan to accept payments).
6. Social Media Sharing Plugin (e.g., Social Snap).
7. Email Marketing Plugin (e.g., Mailchimp or FluentCRM).
3. Setting Up LearnPress
1. Install and Activate LearnPress.
o Go to Plugins > Add New, search for LearnPress, and activate.
2. Configure Settings.
o General: Set currency, page redirection after course purchase, etc.
o Payment: Enable payment gateways like PayPal or bank transfer.
3. Create Courses.
o Go to LearnPress > Courses > Add New.
o Add course title, description, syllabus, pricing, and featured image.
o Divide the course into sections and lessons.
4. Create Quizzes and Assignments.
o Add quizzes under course sections.
4. SEO Optimization
Technical SEO
1. Use an SEO plugin to optimize metadata for all pages.
2. Generate and submit a sitemap to Google Search Console.
3. Optimize your website's speed with caching and image compression.
On-Page SEO
1. Focus on keywords like “Live Digital Marketing Training,” “Learn WordPress in
Bangladesh,” etc.
2. Use keywords naturally in titles, headings (H1, H2), and body content.
3. Add alt tags to images.
4. Use internal and external linking.
Content SEO
1. Write blog posts targeting relevant long-tail keywords.
2. Optimize for readability and include multimedia (videos, images).
5. Branding and Design
1. Use the Montserrat font and brand colors (#0E52FF, #FDD200, black, white)
consistently.
2. Create a clean, mobile-friendly layout with a focus on usability.
3. Use Call-to-Action buttons prominently.
6. Marketing Tags
1. Add Facebook Pixel and Google Analytics tracking codes.
2. Set up conversion tracking for course purchases and sign-ups.
7. Additional Features
1. Add student testimonials and success stories.
2. Provide downloadable resources (e.g., syllabus PDFs).
3. Enable email sign-ups for updates.
Would you like help drafting SEO-friendly course descriptions or any specific page content?