Marketing Definitions: Marketing Zulu proposes the following definition for marketing: "Marketing is the management process responsible

for identifying, anticipating and satisfying customer requirements profitably." BCG: This time around, I decided to look into the BCG Matrix. Although popularly know as the Boston Consulting Group Matrix, the actual name of this well-known marketing theory is the Growth Share Matrix or the Product Portfolio (visit the original publication). For those who dont know of the BCGM, heres a VERY simple version: The BCGM is used for those businesses that have more than one product in their portfolio. It is used to determine what priorities should be given to products. The theory stipulates that to maintain long-term value, a product portfolio should include base level products that are entering the market and need support, and established products that are profitable earners. It analyses two dimensions: market share versus market growth. The bigger the market share or the faster the market growth, the better it is. The BCG Matrix places products into four distinct categories: Stars high growth rate and high market share Cash Cows - low growth rate and high market share Question Marks high growth rate but low market share Dogs low growth rate and low market share

y y y y

The below illustrates how the BCG Matrix relates to each of the above:

Why is it useful for an SEM? This system may not be useful to all SEMs. But I have kept in mind that a large number of us, including those who specialise in making money via affiliate schemes, AdSense etc, have more than one site. Also, its easy to see the aggregate data and sit back and say I am doing well, when actually you may be spending 2 hours a week on a potential dog instead of your question mark. And sometimes we spread ourselves too thin and often tend not to be sure where to plot our resources. Hence, the BCG Matrix for SEMs (note: these are the metrics I consider most important to me but you can plot any two key metric you prefer to make decisions):

y y y y

A Star: Site with high growth of traffic, and high revenue A Cash Cow: Site with low growth of traffic, but high revenue A Question Mark: Site with high traffic but low revenue A Dog: Site with low traffic and low revenue.

Assuming that I own four sites that fit in with each one of the categories, I would ask the following conclusions: Dog: Do I need to archive this site instead of wasting my resources? Should I add its content to one of the other sites like the cash cow or star and 301 all its present results? Very important to make this decision. Question Mark: I get a lot of visits, but the revenue isnt just coming through am I promoting the right products? Maybe my monetising scheme isnt right for the site? What other model can I turn to? Do I want loads of traffic that doesnt convert? Very important to carry out an analysis of monetisation models. Cash Cow: This is my old reliable but can I increase traffic to it? Will more traffic mean more revenue? Or should I let it plod along and finance my other schemes? Very important to keep an eye on so as to make sure that results dont start slipping. Star: How can I use this site's success to push up my other sites? What am I doing right that the site is doing so well? Great to make learning decisions. The above example gives you an idea of what sort of questions and decisions can be highlighted by the use of the BCG matrix. Note: it's not limited to just four sites you can plot within that space every site you have and if there are hundreds, regard them as clusters.

The Five Forces Model With the five forces analysis Porter describes the forces that influence the competitiveness and attractiveness of a market. An industry where a combination of the forces has a major impact on profitability is unattractive.

How will this model look like in the search industry? I'm not gonna describe the search industry itself, but how it looks like if your an advertiser in insurance services and want to start advertising in Search. The threat of substitute products A search result page (SERP) could list over 30 resources to click on, within highly competitive industries, all of these 30 are used on the SERP's. The threat of substitutional products is very high and very easy for the user to get distracted to. Threat of new entrants Google and other paid search networks make it easier and easier for you (and your competitors) to make it to the (paid) search results. Almost everybody can set up a webpage nowadays and it's only a matter of hours from start to be listed in the paid results. Because of their flexibility and large fees, it could be very easy and attractive for other parties to enter the market. On the other hand the current bids for keywords in the financial segment are raising so much, that new, less wealthy companies have a hard time to drive a profitable business on a short-run. Threat of suppliers bargaining power This is depend on your position in the chain. If you're providing the services yourself, the only threat (in this case) you have to deal with, are the paid search networks. All though they sometimes do a great job in frustrating advertisers, they also are dependable on those advertiser. If you are an intermediate in the insurance industry, the bargaining power of the service providers could give you a hard time. They do have the budgets to buy their way in the listings and often have a long haul, compared to less powerful intermediates. On the other hand, the flexibility you have as an intermediate (and the big companies are missing) could give you huge opportunities to beat them.

The bargaining power of customers The up come of the internet and web 2.0 could also be described a little "power to the people!". It's very easy for people to compare their suppliers and make a buying decision based on far more objective information then we were used to. Especially in search results on financial services, customers can compare all providers very easy. Just click on a providers' result, get the information, go back and repeat this with the next in line. This is a threat even when you have already paid for your visitors' click. But because the same happens to your competitor, this could be an opportunity if you manage to give the customer the best possible offer. Threat of intensive segment rivalry When we take a look at the other forces, we can already conclude that the Insurance paid search is not really an attractive market at this moment. You see bid prices go sky high and several players in the field use aggressive techniques to at least gain some traffic for a reasonable price to their websites

The Ansoff Product-Market Growth Matrix is a marketing tool created by Igor Ansoff and first published in his article "Strategies for Diversification" in the Harvard Business Review (1957). The matrix allows marketers to consider ways to grow the business via existing and/or new products, in existing and/or new markets there are four possible product/market combinations. This matrix helps companies decide what course of action should be taken given current performance. The matrix consists of four strategies: Market penetration (existing markets, existing products): Market penetration occurs when a company enters/penetrates a market with current products. The best way to achieve this is by gaining competitors' customers (part of their market share). Other ways include attracting non-users of your product or convincing current clients to use more of your product/service, with advertising or other promotions. Market penetration is the least risky way for a company to grow.

Product development (existing markets, new products): A firm with a market for its current products might embark on a strategy of developing other products catering to the same market (although these new products need not be new to the market; the point is that the product is new to the company). For example, McDonald's is always within the fast-food industry, but frequently markets new burgers. Frequently, when a firm creates new products, it can gain new customers for these products. Hence, new product development can be a crucial business development strategy for firms to stay competitive. Market development (new markets, existing products): An established product in the marketplace can be tweaked or targeted to a different customer segment, as a strategy to earn more revenue for the firm. For example, Lucozade was first marketed for sick children and then rebranded to target athletes. This is a good example of developing a new market for an existing product. Again, the market need not be new in itself, the point is that the market is new to the company. Diversification (new markets, new products): Virgin Cola, Virgin Megastores, Virgin Airlines, Virgin Telecommunications are examples of new products created by the Virgin Group of UK, to leverage the Virgin brand. This resulted in the company entering new markets where it had no presence before. The 7S model can be used in a wide variety of situations where an alignment perspective is useful, for example to help you: o Improve the performance of a company. o Examine the likely effects of future changes within a company. o Align departments and processes during a merger or acquisition. o Determine how best to implement a proposed strategy. The Seven Elements The McKinsey 7S model involves seven interdependent factors which are categorized as either "hard" or "soft" elements:

"Hard" elements are easier to define or identify and management can directly influence them: These are strategy statements; organization charts and reporting lines; and formal processes and IT systems. "Soft" elements, on the other hand, can be more difficult to describe, and are less tangible and more influenced by culture. However, these soft elements are as important as the hard elements if the organization is going to be successful. The way the model is presented in Figure 1 below depicts the interdependency of the elements and indicates how a change in one affects all the others.

Let's look at each of the elements specifically: o o o o

Strategy: the plan devised to maintain and build competitive advantage over the competition. Structure: the way the organization is structured and who reports to whom. Systems: the daily activities and procedures that staff members engage in to get the job done. Shared Values: called "super ordinate goals" when the model was first developed, these are the core values of the company that are evidenced in the corporate culture and the general work ethic.

o Style: the style of leadership adopted. o Staff: the employees and their general capabilities. o Skills: the actual skills and competencies of the employees working for the company Placing Shared Values in the middle of the model emphasizes that these values are central to the development of all the other critical elements. The company's structure, strategy, systems, style, staff and skills all stem from why the organization was originally created, and what it stands for. The original vision of the company was formed from the values of the creators. As the values change, so do all the other elements. How to Use the Model Now you know what the model covers, how can you use it? The model is based on the theory that, for an organization to perform well, these seven elements need to be aligned and mutually reinforcing. So, the model can be used to help identify what needs to be realigned to improve performance, or to maintain alignment (and performance) during other types of change. Whatever the type of change - restructuring, new processes, organizational merger, new systems, change of leadership, and so on - the model can be used to understand how the organizational elements are interrelated, and so ensure that the wider impact of changes made in one area is taken into consideration. You can use the 7S model to help analyze the current situation (Point A), a proposed future situation (Point B) and to identify gaps and inconsistencies between them. It's then a question of adjusting and tuning the elements of the 7S model to ensure that your organization works effectively and well once you reach the desired endpoint.

Definition of 'Return On Investment - ROI'

A performance measure used to evaluate the efficiency of an investment or to compare the efficiency of a number of different investments. To calculate ROI, the benefit (return) of an investment is divided by the cost of the investment; the result is expressed as a percentage or a ratio. The return on investment formula:

Definition of 'Return On Equity - ROE'

The amount of net income returned as a percentage of shareholders equity. Return on equity measures a corporation's profitability by revealing how much profit a company generates with the money shareholders have invested. ROE is expressed as a percentage and calculated as: Return on Equity = Net Income/Shareholder's Equity

What are the Scandinavian countries?

y Finland y Sweden y Norway y Denmark

y Iceland y Greenland (actually a part of Denmark)

What are the capitals of famous countries in the world?

Australia Austria united states United Kingdom

United Arab Emirates

- Canberra - Vienna - Washington d.c - London

- Abu Dhabi

Qatar Oman Afghanistan Bangladesh Brazil China Canada Colombia Denmark Egypt France India Iran Japan Kuwait Mexico New Zealand Norway Turkey Bosnia Bahrain Algeria Belgium Benin

Doha
Muscat

- Kabul - Dhaka Brasilia Beijing - Ottawa Bogota Copenhagen Cairo Paris - New Delhi Tehran Tokyo - Kuwait City - Mexico City Wellington - OSLO - Ankara - Sarajevo - Manama Algiers - Brussels - Porto-Novo

What is the World Bank, and what does it do?

The World Bank is a vital source of financial and technical assistance to developing countries around the world. We help governments in developing countries reduce poverty by providing them with money and technical expertise they need for a wide range of projectssuch as education, health, infrastructure, communications, government reforms, and for many other purposes.(Robert B. Zoellick)

as we are all made up like two sides of a coin.

Strength
Being organized has always been an asset, but for me it is my biggest strength. y I have implemented time management process that has really helped me develop my class management skills.

Weakness:

y
y

I have the ability to cope with failures and try to learn from my mistakes. I can easily trust anybody which leads to a lot of problem in the long run.

Special Ability: I think my special ability lies in working as a member of team by creating a positive cohesive work environment to unite my colleagues which reflects my leadership as well as team player abilities.
National Reconciliation Order. An executive order given by ex Pakistani president general pervaiz mushraf which removed all the civil cases against political parties. As you know that Supreme Court of Pakistan has rejected NRO and all cases against political people are reopened

Memo-gate Scandal (2011):Inam R Sehri (rajpoots@[Link]) Since few days, another controversy arose in Pakistan when the Army Chief Gen Kayani held an emergency meeting with the President Zardari and the Prime Minister Gilani asking them to sack their envoy in the United States Mr Husain Haqqani. The issue was that a memorandum was leaked by one Mansoor Ijaz, an America based Pakistani businessman, who told the Financial Times that he had been asked to deliver the message by Husain Haqqani. Mr Ijaz explicitly told that: Husain Haqqani, whom I have known for over 10 years, asked me to assist him in privately delivering his message to Admiral Mike Mullen. Phone and email contacts between me and Mr Haqqani in May are available with me as we finalized draft of the memorandum and awaited the boss's approval. The boss was obviously the President Zardari, I believed'.

The memo was taken as an indirect request from President Zardari to Admiral Mike Mullen for conveying a strong, urgent and direct message to Gen Kayani' demanding the two Generals to shun the ideas of nd sending PPP home. The memo was allegedly delivered to Mullen a week after the Osama's raid of 2 May 2011 and was reportedly sponsored by President Zardari who at that time feared a military takeover in Pakistan. The memo contained that: Pakistan may become a sanctuary for Osama's legacy and potentially the platform for far more rapid spread of al Qaeda's brand of fanaticism and terror. That an opportunity also exists for civilians to gain upper hand over the army and intelligence directorates due to their complicity in the Osama bin Laden matter. That in the event of Washington's message to Gen Kayani, the new national security team is prepared to do the following: y y y An independent inquiry into the Bin Laden's stay will be ordered The inquiry will be independent and accountable The new team will implement the policy of either handing over those left in al Qaeda leadership or other affiliated groups on Pakistan soil. The team also gives the US military "green light" to conduct necessary operations to capture or kill them on Pakistani soil. The new national security team is prepared, with full backing of the Pakistani government, to develop an acceptable framework of discipline for the nuclear program. The new team will eliminate Section S of the ISI allegedly charged with maintaining relations to the Taliban and Haqqani network Government of Pakistan will cooperate with new national security team and Indian government to bring perpetrators of Pakistani origin to account for Mumbai attacks 2008, whether outside or inside the government, including its intelligence agencies.

y y y

NATO:

ATO stands for the North Atlantic Treaty Organization, a military alliance formed on April 4, 1949, when 12 countries signed the North Atlantic Treaty in Washington, D.C. The original 12 NATO countries were Belgium, Canada, Denmark, France, Iceland, Italy, Luxembourg, the Netherlands, Norway, Portugal, the United Kingdom, and the United States. Each member nation agreed to treat attacks on any other member nation as if it were an attack on itself. In other words, any aggressor would have to face the entire alliance. This was NATO's policy of deterrence, a way of discouraging any attacks by the Soviet Union or other Eastern bloc countries. The organization had the further benefit of discouraging fighting among the member countries.