12
Media and
Information
Literacy
Quarter 4 – Module 12:
Audio Information and Media
Department of Education • Republic of the Philippines
Media and Information Literacy – Grade 12
Alternative Delivery Mode
Quarter 4 – Module 12: Audio Information and
Media First Edition, 2019
Republic Act 8293, section 176 states that: No copyright shall subsist in any work of
the Government of the Philippines. However, prior approval of the government agency or
office wherein the work is created shall be necessary for exploitation of such work for
profit. Such agency or office may, among other things, impose as a condition the
payment of royalties.
Borrowed materials (i.e., songs, stories, poems, pictures, photos, brand names,
trademarks, etc.) included in this book are owned by their respective copyright holders.
Every effort has been exerted to locate and seek permission to use these materials from
their respective copyright owners. The publisher and authors do not represent nor claim
ownership over them.
Published by the Department of Education
Secretary: Leonor Magtolis Briones
Undersecretary: Diosdado M. San Antonio
Assistant Secretary: Alma Ruby C. Torio
Development Team of the Module
Author: Paul Gavasan
Editor: Krislene C. Dela Cruz
Reviewers: Mary Ann A. Javier, Amalia C. Solis, and Julius J. Jardiolin
Management Team: Malcolm S. Garma, Regional Director
Genia V. Santos, CLMD Chief
Dennis M. Mendoza, Regional EPS In-Charge of
LRMS Micah S. Pacheco, Regional ADM Coordinator
Aida H. Rondilla, CID Chief
Lucky S. Carpio, Diviision EPS In-Charge of LRMS
and ADM Coordinator
Printed in the Philippines
Department of Education – Bureau of Learning Resources (DepEd-BLR)
Office Address: DepEd Complex, Meralco Ave., Pasig City, Metro Manila
Telefax: (+632)8636-1663 | 8633-1942 | 8635-9817 | 8638-7530 | 8638-7531 |
8638-
7529 |
(+63919) 456-0027 | (+63995) 921 8461
E-mail Address: action@[Link]
12
Media and
Information
Literacy
Quarter 4 – Module 12:
Audio Information and Media
This instructional material was collaboratively developed and
reviewed by educators from public and private schools, colleges, and
or/universities. We encourage teachers and other education stakeholders
to email their feedback, comments, and recommendations to the
Department of Education at action@[Link].
We value your feedback and recommendations.
Department of Education • Republic of the Philippines
Introductory Message
For the facilitator:
This module was collaboratively designed, developed, and reviewed by
educators to guide you, the teacher or facilitator, in helping the learners meet the
standards set by the Department of Education. This module primarily aims to help
the learners understand the lessons in Media and Information Literacy based on
the Most Essential Learning Competencies and see their relevance to real-life
through a fun-filled learning experience. This module hopes to engage the learners
in guided and independent self-learning activities at their own pace and time.
Furthermore, this also aims to help learners acquire the necessary 21st-century
skills while considering their needs and circumstances.
As a facilitator, you are expected to orient the learners on how to use this
module. You also need to keep track of the learners’ progress while allowing them
to manage their own learning. Furthermore, you are expected to encourage and
assist the learners as they do the tasks included in the module.
For the learner:
Welcome to the Media and Information Literacy Grade 12 Alternative
Delivery Mode (ADM) Module. This module was designed to provide you with fun
and meaningful opportunities for guided and independent learning at your own
pace and time. You will be enabled to process the contents of the module while
being an active learner.
Specifically, this module aims to help you acquire and apply knowledge
about the different dimensions of audio information and media.
This module contains the following parts: a. What I Need to Know
(Introduction and Learning Objectives), b. What I Know (Pretest), c. What’s In
(Review), d. What’s New (Introductory activity), e. What Is It (Content Discussion),
f. What’s More (Enrichment Activities), g. What I Have Learned (Generalization), h.
What I Can Do (Application), i. Assessment (Posttest), Additional Activities, Answer
Key, and References.
To enjoy learning about the lesson, you must set aside all other tasks that
will disturb you while answering the module. Use the module with care. Do not put
unnecessary mark/s on any part of the module. Follow carefully all the contents
and instructions indicated on every page of this module. Take note of the
significant concepts you find in the lesson, which you may use for future
references. Keep in mind to USE SEPARATE SHEETS OF PAPER in doing all the
provided activities to meet all the lesson’s objectives. If you encounter any difficulty
in answering the tasks in this module, do not hesitate to consult your facilitator.
After accomplishing all the activities, let your facilitator/guardian assess your
answers. The success in accomplishing this module depends on your will and grit.
Keep going and enjoy learning!
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What I Need to Know
This module aims to help learners like you get well-acquainted with key
concepts of media and information and use this knowledge to communicate using
the technology in your hands. The scope of this module permits it to be used in
many different learning situations. The language used recognizes the diverse
vocabulary level of students. The lessons are arranged to follow the standard
sequence of the course. But the order in which you read them can be changed to
correspond with the textbook you are now using.
After going through this module, you are expected to:
1. describe the different dimensions of audio information and media
(MIL11/12AIM-IVd-11)
2. comprehend how audio information and media are formally and informally
produced, organized, and disseminated (MIL11/12AIM-IVd-12)
3. evaluate the reliability and validity of audio information and media and their
sources using selection criteria (MIL11/12AIM-IVd-13)
4. produce and evaluate a creative audio-based presentation using design
principle and elements (MIL11/12AIM-IVd-14)
What I Know
Choose the letter of the best answer. Write the chosen letter on a separate sheet of
paper.
1. Which of the following principles of sound design refers to the balance,
combination, and control of numerous sound elements?
a. dialogue c. pace
b. mixing d. publisher
2. What term refers to an episodic series of digital audio or video file or
recording that can be downloaded by a user from a website to a media player
or computer to listen?
a. audio podcast c. radio broadcast
b. music d. sound recording
3. What storage medium refers to a small, flat flash drive used to save data
such as audios, pictures, texts, and videos for use on small, portable, or
remote computing devices?
a. compact hard drive c. tape
b. memory card d. USB drive
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4. What element of sound design refers to the complete absence of noise or
sound?
a. mixing c. pace
b. music d. silence
5. What do you call the Microsoft audio file format standard used for the
storage of digital audio data on personal computers?
a. M4A c. WAV
b. MP3 d. WMA
6. What type of audio file refers to an instrumental or a vocal sound that
conveys emotions and ideas in significant forms through the elements of
color, harmony, melody, and rhythm?
a. audio podcast c. music
b. dialogue d. sound clip
7. What do you call the sound, aside from dialogue and music, artificially made
to create an effect in a movie, play, or another broadcast production?
a. audio podcast c. silence
b. radio broadcast d. sound effect
8. What term refers to a coding format for consumer audio, as well as a means
of sound sequence compression for the transmission and playback of music
on most digital audio players?
a. M4A c. WAV
b. MP3 d. WMA
9. What storage medium refers to a plastic-fabricated, circular tool on
which audio, video, and other digital information is recorded, stored, and
played back?
a. compact disc c. memory card
b. internet d. tape
10. Which of the following resources of media and information is defined as
anything connected to sound, specifically when received, recorded,
transferred, or duplicated?
a. digital text c. text style
b. digital font d. typeface
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Lesson
Audio Information and
1 Media
Have you ever listened to a radio drama? Most of the time, people tune in to
this type of radio program because of the story. But there is more to the story that
they narrate and the characters who put life to the story: it is how the sound
designers insert background music perfectly and use sound effects appropriately.
In this lesson, you will be learning how audio information can be an influential
form of media and how it can be used and applied for you to learn and absorb ideas
and concepts better.
What is It
Audio Information and Media
Audio
Audio is defined as anything connected to sound, specifically when received,
recorded, transferred, or duplicated (HarperCollins, n.d.). It is anything related to
the documentation and transmission of sound (Cambridge University, n.d.). Audio
is one of the resources of media and information, along with text, visual, and
motion.
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Audio Media and Audio Information
Audio Media refers to the media communication that uses audio equipment
to report, document, and deliver information through the means of sound. It may
also refer to audio formats such as analog tape cassettes, digital compact discs,
and computer files containing audio. On the other hand, audio information is the
file or sound created and transferred by using high fidelity waves that are heard
through certain audio tools.
Types and Categories of Audio Information
There are several types of audio file:
❖ Radio Broadcast – the act of sending a live or recorded audio through radio
waves meant for a large group of listeners
❖ Music – an artistic form of auditory communication incorporating
instrumental or vocal tones in a structured and continuous manner
❖ Sound Recording – the encoding of any sound from the surroundings; the
act or procedure of making a record of a certain sound (Merriam-Webster,
n.d.)
❖ Sound Clip/Sound Effect – the sound, aside from dialogue and music,
artificially made to create an effect in a movie, play, or other broadcast
production (Oxford University, n.d.)
❖ Audio Podcast – an episodic series of digital audio or video file or recording
that can be downloaded by a user from a website to a media player or
computer to listen
Aside from knowing the various types of audio information, you must also
learn the different ways of storing audio files:
❖ Tape – a magnetic tape sound recording format on which sound can be
documented
❖ Compact Disc – a plastic-fabricated, circular tool on which audio, video,
and other digital information is recorded, stored, and played back
❖ USB Flash Drive - an external hard disk drive, small enough to fit on a
keychain, that can be plugged into the computer’s USB port
❖ Memory Card – a small, flat flash drive used to save data such as audio
files, pictures, texts, and videos for use on small, portable, or remote
computing devices
❖ Computer Hard Drive – a secondary data storage device for saving digital
data
❖ Internet/Cloud – a wide network of remote servers in the internet meant to
operate as storage and retrieval of audio files and other computer data
Now, before we save our audio files, we need to consider first the numerous
audio file formats:
❖ MP3 (MPEG Audio Layer 3) - a coding format for consumer audio, as well
as a mean of sound sequence compression for the transmission and
playback of music on most digital audio players
❖ M4A/AAC (MPEG-4 Audio/Advanced Audio Coding) - a file extension for
lossy digital audio compression
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❖ WAV (Waveform Audio File Format) - the Microsoft audio file format
standard used for the storage of digital audio data on personal computers
❖ WMA (Windows Media Audio) - a file extension developed by Microsoft and
used with Windows Media Player
A Friendly Reminder: Hearing vs. Listening
“Hearing is simply the act of perceiving sound by the ear. If you are not hearing-
impaired, hearing simply happens. Listening, however, is something you
consciously choose to do. Listening requires concentration so that your brain
processes meaning from words and sentences. Listening leads to learning.”
(University of Minnesota Duluth, 2011; Rosenblat, 2009)
Characteristics of a Sound
The following are the characteristics of sound:
❖ Volume - the force of a sound
❖ Tone - the musical or vocal sound of a definite quality (Merriam-Webster,
n.d.)
❖ Pitch - the degree of highness or lowness of a sound (Oxford University, n.d.)
❖ Loudness - the feature of a sound that determines the degree of the auditory
sensation produced (Merriam-Webster, n.d.)
Purposes of Using Sounds or Audio Media
Audio media have a vital role when it comes to the teaching and learning
process. Some learners are auditory learners. These are learners who better
understand lessons by listening to the content and concepts that they need to
grasp. This is the reason why it is important to use audio media along with text
and visual media since these will make the lessons more motivating for learners.
The following are some of the purposes of using sounds or audio media in
facilitating learning:
❖ These enable the learners to listen to the ideas and views of the experts and
other reliable people;
❖ These allow learners to listen to learning materials, like speeches;
❖ These serve as alternative guides for the learners when they are doing their
tasks, such as experiments; and
❖ These grant the learners audio files of important past events or sounds from
the settings that the learners cannot personally visit.
Elements and Principles of Sound Design
Nowadays, sound is an essential part of any movie, play, or broadcast
production. A well-created soundtrack makes the audience enjoy any dramatic
presentation. Therefore, it is a must for us to know the elements and principles of
sound design. It is important to get an understanding of what makes up an entire
production soundtrack.
Sound Design is the vivid use of sound during a production in connection to
the images and contents of the story to create an emotional response. These are the
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elements of sound design or the elements that one must work with to produce
soundtracks:
❖ Dialogue – a composition in the form of conversation between two people
❖ Sound Effect - the sound, aside from dialogue and music, artificially made
to create an effect in a movie, play, or broadcast production (Oxford
University, n.d.)
❖ Music - an instrumental or a vocal sound that conveys emotions and ideas
in significant forms through the elements of color, harmony, melody, and
rhythm
❖ Silence – the complete absence of noise or sound
Aside from these elements that one must work with in creating a
soundtrack, principles of sound design, or the audio techniques for merging the
various elements or objects of sound design, should also be considered:
❖ Mixing – the balance, combination, and control of numerous sound
elements
❖ Pace – the editing and the time control of sound design; it has numerous
categories:
o Linear – the sounds that are permanent, used once, and will be in the
same place
o Non-Linear – the sounds that are much more open in comparison to
linear sounds
o Multi-Linear
❖ Transition – the process of getting from one element or fragment of sound
design to another; it has various types:
o Segue – an uninterrupted movement from one piece of music to
another
o Cross-Fade – the smooth transition of a sound between two side by
side audio files on the same track
o V-Fade – a switch from one volume level to another softer or louder
level
o Fade to Black – a type of V-Fade which has some silence between the
elements of sound design
❖ Stereo Imaging - the feature of sound documentation and duplication
concerning the supposed spatial locations of the sound sources, both
sideways and in depth.
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What I Have Learned
Answer the questions briefly based on your objective insight and critical thinking.
1. What are the aspects that you must look at to regard an audio information as
valid and reliable?
2. How would a student like you benefit from the various audio information and
media available online?
3. What is the importance of audio or sound in media production?
Your answers will be graded based on the following rubric.
Score Description
Is unable to or infrequently uses deductive and inductive
2 points
reasoning skills
Uses deductive and inductive reasoning skills inconsistently and
3 points
weakly
4 points Uses deductive and inductive reasoning skills competently
Uses deductive and inductive reasoning skills consistently and
5 points
with ease
Assessment
Modified True or False: Read each statement carefully. Write True if the
statement is correct, but if it is false, change the underlined word or group of words
to make the whole statement true.
1. Mixing refers to the balance, combination, and control of numerous
sound elements.
2. Radio Broadcast is an episodic series of digital audio or video file or
recording that can be downloaded by a user from a website to a media
player or computer to listen.
3. USB Drive is a small, flat flash drive used to save data such as
audios, pictures, texts, and videos for use on small, portable, or
remote computing devices.
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4. Silence refers to the complete absence of noise or sound.
5. WMA is the Microsoft audio file format standard used for the storage
of digital audio data on personal computers.
6. Sound Clip is an instrumental or a vocal sound that conveys emotions
and ideas in significant forms through the elements of color,
harmony, melody, and rhythm.
7. Audio Podcast is the sound, aside from dialogue and music, artificially
made to create an effect in a movie, play, or other broadcast
production.
8. M4A is a coding format for consumer audio, as well as a means of
sound sequence compression for the transmission and playback of
music on most digital audio players.
9. Compact Disc refers to a plastic-fabricated, circular tool on which
audio, video, and other digital information is recorded, stored, and
played back.
10. Visual is defined as anything connected to sound, specifically
when received, recorded, transferred, or duplicated.
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Additional Activities
Name of the Soap Product:
Tagline / Hook:
Script for Radio Advertisement:
Inside the box below, write a short script for a radio advertisement selling a
moisturizing soap for the face and body. You may create your own product name.
Be sure to incorporate the principles and elements of sound design in your radio
commerci
The radio commercial will be graded using the following rubric.
Expert Intermediate Novice Beginner
Criteria
(5) (4) (3) (2)
Script The script The script The script There is little
included several included a few included a few evidence of
original original original originality in the
descriptions descriptions descriptions script. The
and/or details and/or details and/or details, author did not
that contributed that contributed but they seem to have
to the listener's to the listener's diverted from utilized much
satisfaction. The satisfaction. The the creativity.
author has author has presentation.
utilized their utilized their The author has
creativity. creativity. attempted to
utilize their
creativity.
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Content The content was The content was The content was The content was
precise and all precise, but uncertain. Some imprecise. All
essential some essential essential essential
information information information information
required was required was required was not required was not
presented missing and/or presented presented
coherently. not presented coherently, coherently,
coherently. making it making it
Thus, it was difficult to difficult to
difficult to understand. understand.
understand.
Quality The presentation The presentation The presentation The presentation
was completed was completed was made but had no audio
and had all the and had all the had very little support of any
required audio required audio refinement. The kind.
elements. The elements. sound was
audio and other However, the choppy with
augmentations sound was little to no audio
were properly somewhat support.
utilized. choppy. The
audio and other
augmentations
were utilized,
but not for the
best result.
Speaking Skills The presenter The presenter's The presenter’s The presenter
utilized a clear voice was clear. voice was a little whispered and
voice and spoke However, the low in volume. spoke much too
gently so the speech pace was The speech pace slow or fast,
audience could a little slow or was much too making it
understand the fast at times. slow or rapid, difficult for the
presentation. Most of the making it audience to
audience can difficult for the understand the
understand the audience to presentation.
presentation. understand the
presentation.
Mechanics There were no There were some There were some There were
grammar lapses. grammar lapses. grammar lapses. plenty of
The author The author The author did grammar lapses.
exhibited exhibited not exhibit The author did
originality. originality. originality. not exhibit
originality.
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References
Magpile, Christine Marie. 2016. Media and Information Literacy (Enhancing Education
through Effective Communication). The Inteligente Publishing Inc.
Pitagan, Ferdinand B. [Link]. 2016. Media and Information Literacy. (Commission on Higher
Education).
Adobe. (2019, May 2). “Working with audio transitions.” Retrieved from
[Link]
Academia. “MIL Audio information and media.” Retrieved from
[Link]
Blogger. (2015, October 25). “Sound Design Blog.” Retrieved from
[Link]
Commission on Higher Education. (2016). “Teaching Guide for Senior High School (Media
and Information Literacy”. Retrieved from
[Link]
Literacy-pdf
Dhang and Dolly. “MIL Intensive Teacher Training.” Retrieved from
[Link]
Dictionary. “Music.” Retrieved from [Link] Film and
Media Arts International Academy. (2016, June 24). “Sound Elements of a Film
Soundtrack.” Retrieved from [Link]
film-soundtrack/ “Hearing.” Retrieved from:
[Link]
PC. Definition of: “USB drive.” Retrieved from
[Link]
Quizlet. “Chapter 6: Principles of Sound Design.” Retrieved from
[Link]
Slideplayer. “AUDIO MEDIA.” Retrieved from [Link]
Slideplayer. “Sound Design. Elements of Sound Design Objects - The things we have to
work with to create soundtracks. Dialogue, Sound, Music, Silence.” Retrieved from
[Link]
Slideshare. (2017, September 20). “Audio Information and Media - Media and Information
Literacy (MIL).” Retrieved from [Link]
information-and-media
The Free Dictionary. “cloud computing.” Retrieved from
[Link]
YouTube. “Audio Information and Media.” Retrieved from
[Link]
14
For inquiries or feedback, please write or call:
Department of Education – (Bureau of Learning
Resources) DepEd Complex, Meralco Ave., Pasig City,
Metro Manila
Telefax: (+63 2) 8636 1663 | 8633 1942 | 8635-9817 |
8638-
7530 | 8638-7531 | 8638-7529 | (+63 919) 456 0027 | (+63
995)
921 8461