INSTITUTE OF PROFESSIONAL EXCELLENCE AND
MANAGEMENT
(Affiliated To: C.C.S. University, Meerut)
A
PROJECT REPORT
ON
“CONSUMER BUYING BEHAVIOUR"
SUBMITTED IN PARTIAL FULFILLMENT OF THE REQUIREMENT
FOR THE AWARD OF THE DEGREE
OF
BACHELOR OF BUSINESS ADMINISTRATION
BBA Batch: 2022-2025
Faculty Guide: Submitted By:
Dr. Preeti Pal Appurva Chauhan
BBA – Vth Sem.
Roll No.: 220910105011
1
CERTIFICATE
This is to certify that Mr. Appurva Chauhan (BBA Batch:2022-25) student of IPEM,
Ghaziabad, has undertaken the project “Consumer Buying Behaviour At Pantaloons”
The project has been carried out by the student in partial fulfillment of the requirements for
the award of BBA, under my Guidance and supervision.
I am satisfied with the work of Mr. Appurva Chauhan.
(Ms. Divya Mam)
Faculty Guide
2
DECLARATION
I, Appurva Chauhan student of BBA (Batch:2022-25), hereby, declare that the work
“Consumer Buying Behaviour At Pantaloons” presented in the form of this report is my
own effort and is genuine to the best of my knowledge.
Date:
Place:
Appurva Chauhan
BBA-Vth Sem.
Roll No.: 220910105011
3
ACKNOWLEDGEMENT
I am grateful to Dr. Preeti Pal (Assistant Professor of IPEM., Ghaziabad) without his
guidance and motivational encouragement I can not complete my
report. I also acknowledge and express my deepest gratitude to Mr. Rohit Singh
(Branch Manager) of Retail ( India) Ltd. for providing me this opportunity of
industrial training in the most adaptable environment. I am indebted to them and for
extending their valuable guidance, comments, suggestions and inspiration for this
project.
I would in particular like to express gratefulness to all my respondents of
questionnaires, my friends and colleagues who have helped me directly as well as
indirectly, in carrying out this project work..
And lastly, I wish to express profound respect and love towards my family members,
for their constant support and inspiration at each stage of not only this project work
but also during the course.
APPURVA CHAUHAN
Roll No. .220910105011
BBA -V Sem.
4
PREFACE
The report has been intended to reflect some of the basic issue covered under the “Consumer
Buying Behaviour “ of Pantaloons. All the aspects have been formulated and presented on
the basis of the idea and information gathered by the investigator during the span of project
training. This gives a practical exposure of the content under topic what has already been
taught in the classroom in theoretical form.
This report has been written in response to comprehensive study conducted on the topic. The
report mentions and evaluate various aspects, pertaining to the working capital management
of the company.
After the thorough analysis of various facts and stand figures a set of conclusion has been
given the prime considerations, while compiling the report and are authoritative and
authentic.
I make sure that anyone who goes through the report will learn how much we have learn so
far, and can get the benefit of the same.