Introduction to e-Commerce
E-Commerce or Electronic Commerce means buying and selling of
goods, products, or services over the internet. E-commerce is also
known as electronic commerce or internet commerce.
History of eCommerce in
India From 1999-2021
History of eCommerce in India From 1999-
2021
1999 2000 2000
History of eCommerce in India From 1999-
2021
2002 2005
2003
History of eCommerce in India From 1999-
2021
2006 2007 2007
History of eCommerce in India From 1999-
2021
2009 2009 2010
History of eCommerce in India From 1999-
2021
2011 2011 2012
History of eCommerce in India From 1999-
2021
2014
2013
The Story of Flipkart
Let's see some legal aspects
of E-Commerce
For single brand retail – 100
percent foreign direct investment
(FDI) is allowed. However, if the
Retail in India
foreign investment exceeds 51
percent, then sourcing 30
percent of the value of goods
procured is mandatory from
India.
Large Kirana Store
Single Brand Retail
Organized Retail Unorganized Retail
Multi-brand Retail
The FDI Policy permits 51 percent
foreign investment in multi-brand
retail, subject to approval of the Indian
government and fulfilment of certain
conditions including the foreign investor
needing to bring in a minimum of $100
million; 50 percent of the total foreign
investment being invested in Small Kirana Store
backend infrastructure (Mom and Pop Store)
For single brand retail – 100
percent foreign direct investment
(FDI) is allowed. However, if the
foreign investment exceeds 51 Allowed
percent, then sourcing 30
percent of the value of goods
procured is mandatory from
India.
Single Brand Retail
Not allowed
Organized Retail
Multi-brand Retail
The FDI Policy permits 51 percent
foreign investment in multi-brand
retail, subject to approval of the Indian
government and fulfilment of certain
conditions including the foreign
investor needing to bring in a
minimum of $100 million; 50 percent
of the total foreign investment being
invested in backend infrastructure
100% FDI is allowed under the
automatic route (i.e. no FIPB
approval is required) in companies
engaged in B2B E-commerce.
Open
Marketplaces
Inventory
100% FDI is allowed under the
automatic route (i.e. no FIPB Base
approval is required) in companies
engaged in B2B E-commerce. Marketplaces
Managed
Marketplaces
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Let's go a little deeper into
the history of E-commerce
Currently, there is no concurrent definition of E-commerce other than the one
provided by the FDI Policy, which states that: “E-commerce activities refer to the
activity of buying and selling by a company through the E-commerce platform”.
The definition of E-commerce makes it clear that any buy / sale transactions would
be covered. But this definition does not seem to cover other forms of transactions
which could take place on E-commerce platforms such as information sharing and
advance bookings (without payments being made).
Retail trading is defined as, “the re-sale (sale without transformation) of new and
used goods to the general public, for personal or household consumption or
utilization”
E-commerce has defied the traditional structure of businesses trading with
consumers bringing forward various business models which has empowered
consumers.
Teleshopping
• In 1979, English inventor Michael Aldrich
introduced and pioneered what would
eventually become known as eCommerce
by connecting television and telephone
lines.
• Shortly, thereafter, he invented a system
that advertised goods and services on
television, giving viewers the ability to call
in to a processing center to place orders.
Aldrich called his system "teleshopping.“
and e Commerce was born.
The World Wide Web Becomes User-Friendly
• In 1990, Tim Berners-Lee and Robert Cailliau
published a proposal to build a hypertext
browser called "WorldWideWeb."
• During that same year, Berners-Lee also
designed the first Web server.
• On August 6, 1991, Berners-Lee made history
yet again when he debuted the first website,
ushering in the World Wide Web as a publicly-
available service.
hypertext Protocol
Hyperlinks
The World Wide Web Becomes User-Friendly
INTERNET WWW ICANN
Marketplaces, Payment, and Mobile eCommerce
• After the formative years of the Internet,
advancements began to take hold that
increased its commercial use.
• Amazon launched in 1995, initially as an online
bookstore. During that time, large brick-and-
mortar bookstores could only be expected to
carry about 200,000 books at most.
• Meanwhile, eBay emerged as a successful
online auction website, debuting in 1995.
Marketplaces, Payment, and Mobile eCommerce
• PayPal launched in 1998 as a global eCommerce
company that offered payment processing for
online vendors and other commercial users.
PayPal customers can hold, send, and receive funds
in many different currencies.
• In 2004, the Payment Card Industry Security
Standards Council was created to make sure that
businesses comply with security requirements.
This organization develops and implements security
standards for account data protection.*
*The Payment Card Industry Security Standards Council was originally formed by American Express, Discover Financial Services, JCB International,
MasterCard and Visa Inc. on 7 September 2006, with the goal of managing the ongoing evolution of the Payment Card Industry Data Security Standard.
Payment
e-commerce in India
Architecture of E- Commerce
E-Commerce Websites
Manually Coding the E Commerce Website Using Readymade E Commerce Platform
E Commerce Platforms
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