What ıs
Creatıvıty?
i n a r 3re2 3 - f a l l s e m e s t e r 2 4 - 2 5
Adiba Kamoli 22703283
Ksenia Mutalib-zade 22702633
Pelin Gözübüyük 20000667
Agenda
1 . Definition of Creativity
Types of Creativity
2 . Importance of creativity in Interior
Architecture
3 . Creativity and Philosophy
Where do creative ideas come from?
Philosophical perspectives
4 . Creative process and techniques
5 . Factors affecting creativity
6 . Ethical and sustainable creativity
7 . Successful examples in Interior Architecture
8 . Ways to foster creativity
What is Creativity?
Overview of the Project
Is it something that you just sort of *wait for* to fall on you from
above? Or is it something you *work at*? Do you all have those
moments when you know you need a spark of creativity? You're in
the midst of designing something; you're trying to make a new
website; you're trying to make a new application; you're trying to
work out how to evaluate something that's hard to evaluate –
perhaps the way people feel or something like this. And you want
that *moment of inspiration*, and does it come when you need it?
Of course it doesn't! The model we have of creativity tends to be
about these moments of genius.
[Link]
Types of Creativity
its divided into 2 chief spheres
Cognitive Creativity Emotional Creativity
Innovative - generating new ideas and Expressive - using art, music, or other
solutions to the problem; forms of expression to convey emotions.
Adaptive - applying existing knowledge Empathic Creativity - understanding and
to new situations; responding to the emotions of others.
Conceptual - thinking abstractly and Intuitive Creativity - relying on gut
forming new ideas; feelings and instincts to make decisions.
Practical Creativity - applying creative Playful Creativity - experimenting with
thinking to real-world problems. ideas and taking risks.
[Link]
The Importance of Creativity in Interior
Architecture Intro
Creativity is the lifeblood of interior architecture. It's the spark that ignites a
space, transforming it from mere structure to a vibrant, functional, and
aesthetically pleasing environment.
Beyond the Basics
There are some styles that we find super creative in terms of abilities and some
limitations:
1 . Experiential Design - creating spaces that evoke specific emotions or
experiences, such as tranquility, excitement, or nostalgia.
2 . Sustainable Design - balancing environmental responsibility with aesthetic
appeal.
3 . Cultural Sensitivity - understanding and incorporating cultural nuances
into design to create culturally relevant spaces.
4 . Technological Integration - designing spaces that seamlessly integrate
technology, such as smart lighting, voice control, and automated systems.
[Link]
Creativity and Philisophy
CREATIVITY MATTERS
What is it to be creative?
Creativity, a cornerstone of human experience, has long captivated
philosophers. It's a concept that transcends disciplines, from art and science to
mathematics and ethics.
Can creativity be taught?
The question of whether creativity can be taught is a complex one that has
been debated by philosophers for centuries. While some argue that creativity is
an innate talent that cannot be taught, others believe that it can be nurtured
and developed through education and practice.
Where do creative ideas come from?
The question of where creative ideas come from has puzzled philosophers and
artists for centuries. There's no single definitive answer, and different
philosophical perspectives offer various explanations.
[Link]
Where do creative ideas come from?
Let’s talk about some variations
DIVINE INSIRATION? The Unconscious The Environment The Mind's Own A Combination of
Mind? and Experience? Processes? Factors
Some believe that creative ideas are
a divine gift, a spark of inspiration Sigmund Freud and Carl Jung Empiricists argue that ideas are Rationalists believe that creative Many philosophers suggest that
from a higher power. proposed that creative ideas emerge derived from sensory experiences and ideas are the result of logical creativity is a complex interplay of
from the unconscious mind. interactions with the world. reasoning and problem-solving. various factors, including intuition,
imagination, reason, and experience.
Creativity is an attempt to resolve a conflict generated by unexpressed biological impulses, such as
unfulfilled desires area driving force of the imagination/ and they fuel our dreams and daydreams.
Sigmund Freud
[Link]
Philosophical perspectives
IMPLICATIONS OVERVIEW EXAMPLES
Idealists tend to have personality traits such
Renaissance idealists artists would paint pictures
as strong moral compass, optimism on the
Idealism face of adversity, a commitment to making a
that didn’t present the world as it was - but the
world as they could see.
difference and a pursuit of a better world
Descartes' Method of Doubt: René Descartes, a
prominent rationalist, used a method of
Rationalists emphasize the role of reason
Rationalism and logic in creative thinking
systematic doubt to arrive at certain knowledge.
He famously stated, "I think, therefore I am," which
is a prime example of rationalist reasoning.
Tabula Rasa: Locke famously argued that the
Empiricists highlight the importance of
human mind is a "tabula rasa" or "blank slate" at
Empiricism experience and sensory perception in
birth. All knowledge and ideas, he claimed, are
creativity.
derived from experience
[Link]
Philosophical perspectives (examples)
Triumph Name Jesus Baciccia I think therefore I am’ has been written by the French philosopher René On Empiricism - Louis-
Descartes. In my opinion when a person thinks, he realises his existence. Leopold Boilly, Les Cinq
While receiving information without thinking does not achieve the actual Sens (The Five Senses),
existence of him, but rather it makes him only a number in a group that is 1823
driven by one mind or one thought.
pictures taken from Pinterest with no links
Creative Process and Techniques
The 5-step process
When it comes to being creative, whether through art, music, writing or generating
ideas, finding yourself in the right mindset can be tricky. There are no hard-and-
fast rules for creating— or else whatever it is would probably have already been
created. There are, however, five subconscious stages that people follow during
the creative process, which can help you organize your time and maximize your
ideas. These stages were originally outlined by social psychologist Graham Wallace
in his 1926 book The Art of Thought and are largely agreed upon by creatives today.
Stage 1: Preparation
The preparation stage is the brainstorming stage. By letting your mind wander and
finding inspiration, you can plant the seeds for your great ideas. Your inspiration
can be as specific as looking at work from other artists or writers who you admire
or as abstract as simply taking in the world around you. This is where you gather the
material to put together your ideas.
Stage 2: Incubation
While it may seem counterproductive at first, the second stage of the creative
process is walking away from all of the brainstorming that you have just done.
While you take a break from your ideas and do something else, your
subconscious continues to mold all of the prepared information into your new
idea.
[Link]
Creative Process and Techniques
The 5-step process
Stage 3: Illumination
This is the stage that everyone likes the most: the “Eureka!” moment. This is the
moment where your solution or idea moves from your subconscious to the forefront
of your mind. Contrary to many stories we hear, this doesn’t have to be anything
dramatic. Your idea may come to you while you are eating breakfast, doing
laundry, or even studying for an exam. Suddenly, you know what the next verse of
your song should be, how your book should end, or what the solution is to your
problem.
Stage 4: Evaluation
After the initial idea has been generated, this stage involves thinking critically
about the new idea and weighing it against other solutions. You may seek
feedback from peers, conduct marketing research to test the idea, or compare
it to the original problem to see if it really works as a solution. After this stage,
you will either return to stages one and two if the idea does not hold up or
continue ahead with confidence in this idea. Don’t stress though! Not every
idea is going to be great, but that doesn’t mean the next one won’t be.
Stage 5: Verification
The final stage of the process is where you bring your idea to fruition. This is
where you actually write your story, paint your picture, or create your new
[Link]
invention. You are finally ready to share your new idea with the world.
FACTORS AFFECTING CREATIVITY
Individual characteristics of creativity favoring the process and product of creativity. Sternberg and Lubart
(1995) propose that personality, intelligence, knowledge, thinking style, motivation, and environment
are factors associated with creativity.
ANOTHER FACTORS
Creativity is a complex process that is influenced by many factors. Some of the most important factors include:
Cognitive factors - This includes things like intelligence, knowledge, and problem-solving skills.
Affective factors This includes things like motivation, personality, and emotional state.
Environmental factors This includes things like culture, social environment, and physical environment.
[Link]
ETHICAL AND SUSTAINABLE
CREATIVITY
The key to sustainable creativity lies in striking a balance
between innovation and responsibility. One of the first strategies
is material consciousness. In developing creative projects, it is
essential to consider the type of materials used. To ensure this
equilibrium, sustainable, recycled, or upcycled materials should
be used whenever possible. Alternatives to traditional materials
that have a lower environmental impact should be considered.
Circular design as the practice of creating durable, reusable,
repairable, and recyclable products that generate zero waste to
support a circular economy. In balancing innovation and
responsibility, circular design is key. Embrace circular design with
a focus on creating products and projects that can be easily
disassembled, repaired, and recycled. Harness renewable energy
sources to power your creative processes. Whether you're
designing a building, an artwork, or a digital platform, reducing
energy consumption is a significant step toward sustainability.
[Link]
EXAMPLES IN INTERIOR ARCHITECTURE
House K, FAIRFIELD, AUSTRALIA
The clients for this project – a couple and their two kids – wanted a single-story house while also retaining as much of their garden as possible
on a relatively small block. The design strategy was to remove the old lean-to and add a small 50 m2 extension of connected living spaces,
increasing the total footprint of the house by 30 m2, making the most of each space by overlapping functions rather than adding a new room
for each.
[Link]
EXAMPLES IN INTERIOR ARCHITECTURE
House K, FAIRFIELD, AUSTRALIA
The new addition is set back from the northern boundary to maximize natural light and create two aspects for the living room. Internally, the
coffered ceiling volumes over the extension reference the cellular plan of the existing weatherboard house by creating a series of loosely
defined spaces above each 'room'. This gives a sense of spaciousness and light by increasing ceiling heights where possible and adding a
skylight into one of these ceiling voids to bring natural light deeper into the house.
\[Link]
EXAMPLES IN INTERIOR ARCHITECTURE
Milky’s Fold Coffee Shop
The space, designed by Simone Ferkul Projects, evolves the iconic, innovative designs of the first two locations, but with a twist. Rather than
being expressed in a new material, Milky's distinctive elongated diamond is unfolded into three dimensions. Metal, wood, and stone surfaces
were used to create the 3d pattern. Creative thinking found functional uses for the shape which is apparent in the shelving, displays, and even
a door handle.
[Link]
EXAMPLES IN INTERIOR ARCHITECTURE
Milky’s Fold Coffee Shop
One of the standouts of the space is the wooden diamonds faceted along the bar wall. More than three hundred pieces were cut, fit, and glued into the fluting
and placed by hand to create a brand moment that is subtle, instead of overbearing. Materials, forms, and colors were coordinated to work between the
shops, while details distinguished them. "Light finishes dispersed within the space are complemented by warm oak accents that become touch points for guest
engagement and brand activation. These warm elements entertain and guide the eye through the space." -- Simone Ferkul, founder of Simone Ferkul Projects
[Link]
EXAMPLES IN INTERIOR ARCHITECTURE
Milky’s Fold Coffee Shop
About the Experience - The new shop serves the same well-loved drinks and treats as the other Milky's locations with a space better focussed on hospitality.
Evolving the brand, wooden touch points provide warmth and anchor guest interactions, as exemplified in the food display. Furthermore, visibility between the
customers and baristas encourages conversation and showcases the process of hand-crafting a beverage. Behind the bar is seating in two modes: high tops
for leaning and casual low seats with tables. Due to the narrow nature of the space, unique design solutions that incorporate storage and seating were
required to ensure a comfortable guest experience that invites users to stay and enjoy Milky's original beverage offerings.
[Link]
EXAMPLES IN INTERIOR ARCHITECTURE
Milky’s Fold Coffee Shop
The recently unveiled One by One Flagship Showroom in Kyiv marks an innovative addition to the city's retail landscape, introducing a blend of modern design and
playful elements that redefine traditional shopping spaces. Conceptualized and crafted by the acclaimed design studio Between the Walls, this showroom is a
departure from typical retail environments, providing a serene, joyous escape for visitors amid the backdrop of the ongoing challenges in Ukraine. The new
showroom mirrors this philosophy, showcasing a space that is both minimalist and brimming with character. With clean lines, thoughtful accents, and a focus on
engaging design, the showroom not only highlights the brand's latest collections but also creates an inviting atmosphere where customers feel free to explore.
[Link]
EXAMPLES IN INTERIOR ARCHITECTURE
Milky’s Fold Coffee Shop
The new showroom mirrors this philosophy, showcasing a space that is both minimalist and brimming with character. The design approach for the showroom
was deeply personal for the lead designer, Victoria Karieva. She explains, "This project was a personal reception of the opposing emotions I've been feeling
due to the ongoing war in Ukraine. Through the concept of the interactive pool and playful design elements, we wanted to offer an escape—a place where
people could experience joy, ease, and a sense of distraction, even if just for a short while." This desire to counterbalance the emotional weight many are
feeling led to a showroom that embodies lightness and whimsy.
[Link]
WAYS TO FOSTER CREATIVITY
KEY TAKEAWAYS
Build a culture of trust and openness to encourage team members to share their
thoughts without fear of judgment.
Create regular opportunities for idea sharing, such as brainstorming sessions
or suggestion boxes, to gather diverse perspectives.
Lead by example; demonstrate creative thinking and innovation in your own work
to inspire your team.
Invest in skill development through workshops or training, enabling your team to
explore new techniques and ideas.
Encourage flexibility and independence by allowing team members to pursue their
projects in ways that suit their strengths.
Celebrate achievements, both big and small, to motivate your team and reinforce
the value of creativity and innovation.
[Link]
Thank you