Storyboard

ABOUT AMAZON
RAINFOREST
The Amazon Jungle or Amazonia, is a
moist broadleaf tropical rainforest in
the Amazon [Link] is the largest
tropical rainforest occupying the
drainage basin of the Amazon River and

[Link]
its tributaries in northern South
America and covering an area of
2,300,000 square miles.
The Amazon rainforest is the world’s
richest and most-varied biological
reservoir, containing several million
species of flaura and fauna.
According to coordinator of Indegenous Organisations
of the Amazon Basin(COICA), about 9%(2.7 million) of
the Amazon’s population is still made up of indigenous
people-350 differnt ethnic groups,more than 60 of
which still remain largely isolated. And yet, for all of its
magnitude and apparent remoteness, the Amazon
Biome is surprisingly fragile and close to each one of

[Link]
us.
 JEOPARDIZING A PILLAR ON EARTH

Given the enourmous amount of

During the last half century, the carbon stored in the amazon, there is
seemingly endless Amazon has lost a tremendous potential to alter global
atleast 17% of its forest cover, its climate if not properly stewarded.
connectivity has been increasingly The Amazon contains 90-140 billion metric
disrupted, and numerous endemic tones of carbon , the release of even a
species have been subjected to waves portion of which would accelerate
of resource exploitation. global warming significantly.
The Amazon’s canopy cover helps Currently, land coversation and deforestation
regulate temperature and humidity in the Amazon release upto0.5 billion metric
and is intricately linked to regional tones of carbon per year, not including
climate patterns through hydrological emissions forest fires, thus rendering the
cycles that depend on the forest. Amazon an important factor in global climate.
 ABOUT THE MOVEMENT
The Amazon Rainforest Movement began as a response to the escalating threats of deforestation,
land exploitation, and the marginalization of indigenous peoples, particularly in the 20th century.
The roots of the movement can be traced back to local resistance by indigenous communities and
rubber tappers who have lived in the Amazon for centuries.

INDIGENOUS RESISTANCE: Indegenous peoples have lived in the Amazon for thousands of years, and
their intitial resistance to colonization and land exploitation is one of the earliest forms of what we
now consider part of the Amazon Rainforest movement. In the 1960s and 70s, as Brazil’s military
dictatorship promoted large scale infrastructure projects (such as the Trans-Amazonian highway),
indegenous groups became more organized in resisting incursions on their land.
The Rubber tapper’s struggle: Rubber tappers like Chico Mendes, who organized to
protect the forest from large scale deforestation driven by cattle ranching and
agricultural expansion.
Mendes, a union leader in the Brazilian state of Acre,
became a key figure in advocating for the creation of
‘extractive reserves, areas where traditional communities
could sustainably harvest resources like rubber
without destroying the forest. Mendes worked to unite
indigenous groups and other local communities in their
fight against deforestation.

The assassination of Chico Mendes in 1988 by ranchers opposed

to his activism galvanized international attention on
the Amazon’s plight and the dangers faced by those
fighting for the environment. Mendes’s death highligted
the urgent need for global awareness and protection of both
the rainforest and its people.
ANALYSIS OF THE
MOVEMENT ON THE
BASIS OF THE
FOLLOWING
PARAMETERS:
STAKEHOLDERS IN
THE MOVEMENT

QUESTIONS OF SOCIAL
JUSTICE
1

MAJOR ACHIEVEMENTS
OF THE MOVEMENT
 STAKEHOLDERS

Indigenous Environmental Global

Goverment
community NGOs community
They have lived in the Amazon for Numerous NGOs are The goverments of The Amazon Rainforest is
centuries and rely on its resources involved in the Amazon countries that share the often referred to as the
for their livelihoods. environmental movement. Amazon basin, such as Brazil, “lungs of the Earth” due to
Organizations like the Association These include international Peru ,and Columbia ,are key its role in carbon
of Waorani Women of the organizations like Greenpeace stakeholders. Their policies sequestration.
Ecuadorian women and the and WWF, as well as local and enforcement of Therefore the global
Amazonian Women’s collectively groups that work on the environmental regulations community ,including
played cruicial roles in defending ground to significantly impact the international bodies
their rights and the environment. protect the rainforest and movements access. like the United Nations ,has
its biodiversity. a vested interest in its
preservation
 ASPECTS OF SOCIAL JUSTICE

Environmental Economic Activism and

Human Rights
Justice Inequality Advocacy
The movement addresses Protecting the Amazon is Many of the issues in the The movement has seen a
the unequal distribution of also about safeguarding the Amazon are linked to significant activism from the
environmental benefits and rights of the people who broader economic various groups advocating
burdens .Indigenous and local live [Link] includes the right inequalities. Wealth for social justice.
communities often bear the to a healthy environment, the generated from the This includes efforts to hold
brunt of environmental right to land, and the right exploitation of the corporations accountable for
degradation while receiving to maintain their cultural Amazon’s resources often their environmental impact and
few benefits from the heritaget does not benefit the local to push for policies that protect
exploitation of resources. populations ,leading to vulnerable communities.
further marginalization and
poverty.
 ACHIEVEMENTS

DISTRIBUTION
RECOGNITION

PARTICIPATION DEVELOPMENTAL
CAPABILITIES
 DISTRIBUTION

GEOGRAPHICAL RESOURCE
LOCATION ALLOCATION

The Amazon rainforest spans across Resources such as funding ,technology

several South American courntries,with ,and manpower are distributed to local
Brazil holding the largest [Link] communities and organizationsworking on
movement’s efforts are distributed the ground.
accross these regions, focusing on areas This ensures that those directly impacted
mostly affected by defoestation and by deforestation have the means to protect
enevironmental degradation. and restore their environment.
 RECOGNITION

Indigineous rights Global awareness

Indigenous peoples have lived in the International campaigns and
Amazon for thousands of years and possess media coverage have brought
invaluable knowledge about the ecosystem. global attention to the plight
The movement emphasizes recognizing their of the Amazon. This
land rights and traditional practices as recognition helps garner
essential to rainforest conservation. support from governments,
NGOs, and the general public
worldwide.
 PARTICIPATION

COMMUNITY COLLABOATION
INVOLVEMENT EFFORTS
The movement includes
Local communities and Indigenous groups
partnerships between various
are not just beneficiaries but active
stakeholders, including
participants in conservation efforts. They are
involved in planning, decision-making, and
governments, non-profits, and
implementing sustainable practices. international organizations.
These collaborations aim to
create comprehensive and
effective strategies for
protecting the rainforest.
 DEVELOPMENT OF
CAPABILITIES

SUSTAINABLE CAPACITY
PRACTICES BUILDING
The movement promotes sustainable Efforts are made to enhance
agriculture, forestry, and other land- the skills and knowledge of
use practices that do not harm the local and Indigenous
rainforest. This includes agroforestry, communities. This includes
which combines agriculture and tree education and training
cultivation, and sustainable programs on sustainable
harvesting of forest products. practices, legal rights, and
environmental management.
 By the early 2000s, the Amazon
Rainforest Movement had grown from
a local and regional struggle to a
global cause. International campaigns
like #SaveTheAmazon and
#ActForTheAmazon began spreading
awareness on social media. These
movements focused on protecting the
rainforest from illegal logging, mining,
and fires (often set to clear land for
agriculture).

The movement has since expanded to

involve many stakeholders, from local
communities to international NGOs,
scientists, and policymakers, who
work together to protect the
Amazon’s biodiversity and indigenous
cultures.