Vision What is vision? Vision is a mental perception of a kind of an environment an organization aspire.
It creates within a broad time horizon and underline the conditions for the actualizations of this perception. Features of vision: A good vision should be Realistic, credible and attractive in itself. Vision desicribes a set of ideas and priorities. It also represents a true picture of organization in sense of how the company is different from others in industry. It shows the core set of principles that the company stands for and there by compelling criteria s that will help define organization s success.
Vision of poly cab
Analysis of Vision:
As stated earlier a good Vision should be realistic, credible, attractive, directive, represents set of ideas, values, and should set the organization different from others. Let s see how polycab vision represents this: a. Realistic: The polycab s adopted vision represents a real picture in it. Its objectives at achiving unique position in terms of volume, turnover, and quality in Asian continent. Its current data and future objectives help to set the organization in the path of reality. b. Credible: the vision has credibility in to it. It is realistic and it is achievable, thus it is easy to believe that the organization can achieve it. c. Attractive: the vision statement is attractive enough. Its words like to achieve a Uno positioned makes the statement attractive. Its objective of achieving a unique position is so broad that it represents long term perspective. d. Directive: statement directs the future plans of organization. Its plans of being Uno in quality direct the future. It makes organization to set its future short term objectives in the path of quality, expansion and marketing. e. Representing set of ideas, values and principles: The word Uno represents unique and words in addition has the word quality in it. Thus it represents the position of unique quality represents the values of organization. f. Different from others: the statement word Uno itself suggest unique. Unique in terms of quality, customer satisfaction by proper supply of goods in time and increments of profits by increasing not the profit margin but turnover. It also supplies wide range of products in cables which no single competitors producer have potential to produce it.
Changes in the Vision statement suggested by us:
It limits its boundaries to the Asian continent. We believe that company should increase its vision for the world level, because in Asia their are limited players that promises for quality of product and timely delivery. if organization keeps on working in same way in no time it would achieve its objectives as stated in vision and there by limiting its development and growth after that.
Mission
What is mission?
Mission is the essential purpose of the organization, concerning particularly why it is in existence, the nature of business (es) it is in and the customers it seeks to serve and satisfy.
Features of mission: It also indicates broad strategies and represents how the objectives are to be achieved. It should be precise. It should be clear and feasible. It should be motivating, flexible and distinctive.
Analysis: As it is stated that it indicate broad strategies, directs how to achieve them, precise, clear, feasible, motivating, flexible and distinctive. Let us evaluate whether these are available in the polycabs mission. a. Broad Strategies: it represents strategies that how to run business, what should be the methods to achieve them and at what cost it should be achieved. b. Precise: The statement is not precise. It is broad. It specifies the objective of strong brand building, quality standard for customer satisfaction. It gives clearly what to achieve how to achieve.
c. Motivating: It is motivating. It motivates the employees to maintain QUALITY, customers as it clearly defines how would be made satisfied. d. Clear: It is clear. It clearly defines what to do, i.e. to build a strong brand, how to do, i.e. through customer satisfaction, and why to do, i.e. for customer satisfaction thus it is very clear. e. Directing: The mission statement of the company is highly directing. It supports vision, companies goals and strategic intent. Changes in the mission statement to be made as suggested by us: It should add the business in which he is dealing. It should also add who are the customers it wants to satisfy. According to us statement should be as follows: to build a strong brand image as the cable manufacturer, for its high quality cables and their by satisfying the users at highest possible level .