AI's Impact on Writing and Creativity
AI's Impact on Writing and Creativity
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The other side of AI: Writing, thinking and creativity in an age of Artificial
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He fails to pick up my distress at his words and I offer no defence of my work; this casual negation
of what I do, day in, day out. I have heard many arguments around AI in the past year and wit-
nessed much hand-wringing in the process. But this commencing student s words have the effect
of rattling me more than I can ever let on. It seems my job is on the line here.
His words continue to ring in my ears as I leave the event. Graduate research students, such as
my questioner, clearly appreciate the intrinsic benefits of AI; how it can fix their writing and
therefore, free them up to focus on the real part of their studies generating the innovative ideas
and novel notions that drive their higher degrees. This sets me reflecting on my job and indeed
the whole apparatus of teaching academic writing I have been enmeshed with for the past twenty-
five years. How can we approach learning and teaching academic writing and the thinking that
both rest on in a world rapidly transformed by generative AI? And what is the place of creativity
human and non-human in this new world of large, disruptive and constantly evolving large
language models?
But first things first. Writing has always been enmeshed with technology. Since symbols, letters
and words were first set down in the sand or on stone, writing has moved with the times. Paper,
quills, pens, typewriters and keyboards are all artefacts that have directly emerged from develop-
ments in the technology of writing and the process of capturing words for posterity. In late 2022,
the world of writing was shaken up yet again with the flashy relaunch of widely accessible, gen-
erative Artificial Intelligence (AI) programs. Offerings such as ChatGPT and other generative
language models have shown us how written communication might be approached and accom-
plished differently.
This article takes a step back from the recent development of large language models (LLMs) to
consider the perspectives of both a practising academic writing teacher (myself) and wider impli-
cations for the practice of Academic Language and Learning (ALL) professionals. I begin by
investigating two dichotomies that I believe exist at writing s core:
1. Writing as recording (already known) information versus writing as an act of creation.
2. Writing as the expression of convergent versus divergent thinking.
As part of my analysis of each of these pairings, I contemplate how they might intersect with AI
in the academic writing space.
But who am I to speak about this large and rather daunting topic? I settled upon these two dichot-
omies through undertaking my own doctoral research into creativity in graduate research writing
contexts in my own workplace. During this investigation, I witnessed the struggles of my student
participants Arts doctoral writers all of whom wished to include elements of creativity and
creative expression in their academic work. Many constraints, however, blocked these desires
to write creatively. Uncovering this conundrum coincided with the emergence of LLMs such as
ChatGPT, and it seemed highly appropriate to apply my research findings to these new tools
which have re-focused attention on the place of human creativity in writing.
This fundamental dichotomy between writing as mere documentation and writing as personal
creativity is burnt into the soul of writing; it is part of its DNA .
This conflictual duality is reflected in the role of writing in academic contexts. Since the emer-
gence of the first universities in medieval Europe, higher education institutions have frequently
been associated with the preservation of existing information. The convention and conformity
that still characterise many disciplinary discourses spring from this period when scholars worked
with a limited range of sacred and canonical texts that students were obliged to copy verbatim as
they were read aloud by senior scholars. Indeed, it is from the Latin term lectura meaning to
read or read aloud that we are left with the word lecture (French & Kennedy, 2017). Alt-
hough the tradition of academic writing as verbatim recording declined after the invention of the
printing press, vestiges of it still remain in the contemporary university. Indeed, many academics
might agree with Dunleavy (2003) when he frames academic writing as an act of commitment,
a decision to firm up what we think, to prevent constant reprocessing and reconfiguring (p. 26).
In this process of preserving information, learning about what is expected and acceptable in aca-
demic writing and then adhering to an existing template when producing a written piece still oc-
cupies a major part of any student s experience of writing for the Academy.
Existing alongside this pressure for conformity in writing, however, the presence of imaginative
creativity can also be felt in academic writing contexts. At a fundamental level, it is there in the
act of committing words to the page or screen. For, before the writer writes, there is nothing; a
vast emptiness. Then, the physical act of writing occurs and becomes visible to a reader. Thus,
even though written script can perform so many different functions, the conjuring trick of pro-
ducing a piece of writing is inherently creative, if not downright magical. In fact, Yagelski (2011)
observes that during the act of composition, so engrossing does the physical act of writing become
that it is almost synonymous with [one s] consciousness [and] in this sense, is a way of being; it
is an ontological act (pp. 103-4). In other words, writing brings ideas to textual life.
As well as ratifying or extending what is already known, writing can also function as a way of
knowing or bringing new knowledge into the world (Richardson, 1998; Locke, 2015). In fact,
Ong (2015) believes it has the capacity to change the way we think, asserting that written literacy
has transformed human consciousness through a fundamental restructuring of our thought pro-
cesses. Confirming this wider and intrinsically creative dimension of writing, Hayot (2014) de-
clares:
Writing is not the memorialization of ideas. Writing distils, crafts and pres-
sure-tests ideas it creates ideas You cannot know what your ideas are, or
mean, or do until you set them down in sentences. (p. 1)
In sum, this framing of writing as simultaneously a process of thinking and as a method of dis-
covery is in almost direct contrast to the idea of writing as mopping up after knowledge has
been created; an exceedingly common and in some disciplines, almost ubiquitous, view of its role
in higher education.
indeed, comprehensive answers to these important and complex questions, rather, tapping into
the spirit of the zeitgeist, I will ask ChatGPT to respond.1
My first question gets straight to the point: How well can ChatGPT perform in the generation or
creation of ideas required for a piece of academic writing? As per usual in the world of AI, the
ChatBot is not backwards in coming forward to praise its capabilities in this area, albeit with a
standard let out clause:
Chat GPT can be a valuable tool for generating ideas required for academic
writing, but its effectiveness may vary depending on the specific topic and
context. Here are some ways in which ChatGPT can assist in generating ideas
for academic writing. (OpenAI, 2023)
We then hurtle into the predictable, multi-bullet pointed list format seemingly treasured by all AI
ChatBots. It spits out eight points in the blink of an eye (OpenAI, 2023):
1. Brainstorming ideas
2. Outlining and structure
3. Research directions
4. Thesis statement development
5. Content expansion
6. Citation suggestions
7. Counterarguments and analysis
8. Conclusion and implications
Analysing these in relation to our previous discussion of writing as thinking, I note the signifi-
cance of point #4 on its list ( Thesis Statement Development ). On this point, ChatGPT confi-
dently asserts that it can, help you formulate a clear and concise thesis statement that summa-
ri es he main arg men of o r paper and s gges a s o refine and s reng hen o r he
sis (OpenAI, 2023). Sounds wonderful, but I probe for more information. As expected, I get a
degree of backtracking from its initial bold claim:
In point number 4, I meant that ChatGPT can assist in formulating a prelimi-
nary thesis statement for your academic paper. It can provide suggestions
for how to structure and phrase your thesis, helping you articulate the main
argument or point you intend to make in your paper. However, refining and
finalizing the thesis statement to accurately represent your unique perspec-
tive and argument would typically require human judgment and expertise.
(OpenAI, 2023)
In other words, it seems that we are not going to be given a definitive thesis statement, only help
articulating and refining one that we might have to come up with ourselves. This is significant as
any ALL Adviser would recognise that this task the creation of a controlling argument that
drives an entire paper forward is one of the most important tasks for student writers and one
of their most fundamental challenges. However, I am left wondering if Chat GPT always keeps
to these strict, self-imposed boundaries around thesis statements and suspect that many student
writers would expect it to come up with a ready-made argument for their papers.
Interestingly, I note that three points from ChatGPT s list of eight ways it can assist with idea
generation (Numbers 3, 5 & 6) offer the promise of insights and examples on a writing topic based
on literature in the field. However, ChatGPT proves to be a little coy about exactly what material
1
Note: Throughout this paper, responses from ChatGPT are identified by the use of a sans serif font which
are either placed within quotation marks or block indented.
T96 Writing, thinking and creativity in an age of Artificial Intelligence
on which it bases its ideas. When pressed on what constitutes this source material, it suggests that
a critical mind may be necessary to verify the relevance, accuracy and appropriateness of the
evidence and examples provided by the model as they may need to be tailored to your specific
topic and context (OpenAI, 2023). In a nod to the superiority of human capabilities in this area,
the bot advises that ultimately, human judgment and critical evaluation are crucial in determin-
ing the quality and appropriateness of the evidence and support suggested by ChatGPT
(OpenAI, 2023). This discussion highlights a major criticism that has often been levelled at AI
programs, namely, their reliance on spurious, overly general or indeed, fake references.
From an academic perspective, Number 6 is worrying. Upon further prompting, ChatGPT advises
that its basic analysis might not be deeply rooted in a specific academic discipline or belief
system (OpenAI, 2023) and that, again, critical assessment and refinement by real-life humans
may be needed to align the information it provides to a specific academic context. This admission
draws attention to the preference shown by AI programs to focus on general information rather
than on the specialised and disciplinary-specific knowledge more valued by universities.
drawn to one or the other, a seamless merging of both is a prerequisite for any piece of writing to
truly fly.
The answers I provide are primarily the result of convergent thinking, rather
than divergent thinking. This is because my responses are based on patterns
and information present in the training data I've been exposed to. I analyze
the context of the question, identify relevant patterns, and generate re-
sponses that align with the patterns and knowledge I've learned.
Divergent thinking involves generating a wide range of creative and unique
ideas, which is a more human-like cognitive process. While I can sometimes
offer creative examples or alternative viewpoints, my responses are more
focused on providing accurate and relevant information based on existing
pa erns in he da a The e en of crea i i and inno a ion in he re
sponses I provide might be limited compared to what a human writer with
the capacity for divergent thinking could offer. (OpenAI, 2023)
This last point is significant. It highlights the inability (or unwillingness?) of AI to go beyond the
data, to travel on unmarked paths that might well lead to the novel or original knowledge that is
more valued by the Academy. It stays on the well-trodden path of what is already out there
tirelessly repackaging the efforts of others in a dogged but endless quest to satisfy its users. An-
thropomorphising it, I can see AI as a plodding but determined student writer, not yet a flexible,
highly professional writer, exceedingly keen to please its mistress or master and learn from its
mistakes, but with a somewhat over-confident attitude.
The key to success in this type of writing tutorial is often the discovery and amplification of
writer s voice. While writer s voice remains a contested term in the literature of writing pedagogy
(see, for example, Tardy, 2012), the task of persuading the reader to believe a line of reasoning
and then guide them to a convincing conclusion is almost impossible without one. Due to its
significance, I spend much time in individual tutorials helping students find and grow their own
voice while maintaining the courage to use it throughout their work. I persevere with this work
because I see that tapping into this inherently divergent voice may enable the writer to produce a
novel, creative and/or original piece of work that satisfies both their creative urge and helps them
receive a pleasing grade.
Writer s voice has the potential to become a hot topic again as AI infiltrates the spaces where
writing is born and shaped. At the time of writing (August 2023), programs such as ChatGPT can
present innumerable ideas on a mind-boggling range of subjects. Having trawled the web and
amalgamated all that is known about a topic, these ideas are then regurgitated through an author-
itative bot voice stating how the user should approach their task and urging them to follow the
formulaic and determinedly rhetorical moves it lays out. The way it outlines this information may
indeed be one way to approach a topic, but there are surely others. I suspect many students, how-
ever, will find the lure of information presented in such a solid and seemingly legitimate order by
this convergent AI voice extremely hard to resist.
Focusing on the writer s voice/s adopted by AI programs such as ChatGPT soon conjures up other
issues. A major reservation for me in relation to the use of AI tools to support academic writing
is that the strength of claim advanced by this self-assured voice can be rather strong and, at times,
inappropriate for certain disciplines. As ALL Advisers, we know that many academic tasks need
to be written in a formal, objective writer s voice, but this is not a blanket rule. The role and value
of both the subjective and objective writer s voice shifts dramatically across disciplines and dis-
ciplinary discourses. Crucially, an overly objective voice may be off-putting to readers in some
disciplines due to its contrived and inscrutable nature. Indeed, from a reader s perspective, the
most memorable and often the most highly cited works may exhibit a warm, guiding and even
subjective voice, not the fro en tundra of formal objectivity. However, achieving a suitably ten-
tative, disciplinary-appropriate yet accessible voice is something that, currently at least, seems to
largely escape ChatGPT. Without some active prompting to tone down its over-confident stance,
students who need to write using the tentative approaches preferred by many Humanities and
Social Sciences-based disciplinary traditions may find this assertive stance disconcerting. As
such, this an area where the nuanced and developmentally focused advice given by human ALL
Advisers to writers on when to withhold and when to reveal their voice appears to have a decided
advantage over AI.
The definitive and take no prisoners style in which AI often delivers information presents other
challenges to our ALL practice. Taking the example of ChatGPT once again, I can confirm its
determination to avoid saying, no, I don t know the answer to your question , at all costs.
Whether this alarming inability to admit ignorance is the result of programming flaws or reflects
a programmed wish to maintain its knowledgeable face and satisfy users at all costs, many AI
programs have become well-known for creating fake information based on non-existent sources.
With this stance, AI can be an embarrassingly poor model for aspiring academic writers to follow.
As ALL Advisers, we can only hope this aspect of AI is thoroughly ironed out in the coming
months/years, but in the meantime, we need to be on high alert to these issues.
to us seeking help with their work. And while we may not see which writer ultimately prevails in
their submitted product, we are all witnesses to the struggle that ensues as these duelling personas
battle it out either on the main stage of the page/screen or, more often, in the wings.
AI will undoubtedly change the outcome of the adversarial scenario depicted above but in what
ways is still unclear. As we have seen, AI programs such as ChatGPT offer us an inexhaustible
supply of ideas for writing and willingness to produce models of work for no or minimal cost to
users. In fact, one of AI s core strengths is its ability to generate multiple ideas for a piece of in-
progress writing, outlining these ideas in a seemingly logical order. These tempting offerings
sourced from every nook and cranny of the web present the student writer with an impressive
variety of ways to approach their topic and the promise of capturing a stellar mark for their work.
But while things may look rosy on the surface, delving a little deeper sees significant cracks creep
into this always ready, always eager to provide an answer hero narrative of AI. The uncertain
provenance and frequently formulaic nature of the ideas that it conjures forth are often com-
pounded by a lack of clarity regarding the reasons and rationale behind its choices in composing
its synthesised texts. Clearly, this approach is incompatible with what is expected in the Academy
where any (human) academic writer needs to be transparent regarding the what, where (from) and
why (chosen) on which their work is based. Thus, while AI can be a useful tool for the generation
of ideas, there are clear limits to its ability to mimic and/or extend human creativity.
Finally, as ALL advisers and writing specialists, we know that the most effective and memorable
writers are skilled at bending or even breaking the rules of writing. As Sharples (1998) astutely
observes, like most rules of everyday living, they are most useful when learned and then selec-
tively ignored (p. 5). This paradox characterises any act of writing and is keenly felt in academic
writing contexts where student writers are occasionally rewarded with high grades for bending
these rules in a disciplinary-acceptable manner. Yet this very human capacity for both coming up
with novel ideas for writing and exploring them using an engaging and inspiring writer s voice is
not something that AI programs such as ChatGPT appear to be expert at doing not yet anyway.
As ALL Advisers, I believe that we have all learnt to exist albeit a little uncomfortably at times
with the paradoxes presented by writing, thinking and creativity that have been surveyed in this
paper. AI, as the new kid in town , has yet to learn the nuances that we have accrued in our
everyday practice. But, as the last year has aptly demonstrated, it is a quick learner.
Acknowledgements
I thank Stephen Campitelli and Dr Justin Park for their feedback on earlier versions of this paper
and the JALL reviewers for their suggestions on the final draft.
The author used ChatGPT in preparing this paper with the aim of providing an authentic example
of use from a commonly used LLM. He has reviewed all content and wordings created by the
generative AI tool used, edited this content as needed, and takes full responsibility for the content
of the subsequent publication.
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