Market structures
Efficiency’s
Pro t max MC=MR Mc
• normal pro t
(break even) AC
AR=AC
allocatively
• supernormal efficiency
pro t (abnormal
oooo's
ar mo
Dynamic
a
pro t) AR>AC efficiency
• Subnormal pro t reproductive'S
(loss) AR<AC x efficiency
onacminimising
i efficiency
costs are minotAC
AR
MR
Allocative efficiency
P - there is allocative ef ciency
C - maximing society’s surplus, consumer wants, resources perfectly follow consumer demand
C - Consumers; lower prices and increased quantity, increased consumer surplus, increased
quality and choice,
Firm; get ahead of rivals, rms agin or maintain market share
Productive efficiency
P - productive and x ef ciency
C - full exploitation of economies of scale, rm minimises waste (excess costs)
C - consumers; lower prices, increased consumer surplus
Firms; wider pro t margins as reduced AC, get ahead of rivals, increased market share
Dynamic efficiency
P - dynamic ef ciency
C - LR supernormal pro t reinvested e.g. technology advances
C - consumers; brand new better quality products, reduced prices over time, increased choice
Firms; gain monopoly power through patents of new products, increased market share,
reduced costs