Data Input for Gform

Indian Institute of Management Indore

2024PGP582

Khushi

Budhiraja

Khushi Budhiraja

9818117929

p24khushib@[Link]

khushibudhiraja23@[Link]

Central Board of Secondary Education

94.00

92.50

Shivaji College, University of Delhi

69.70

B.A. Prog. (English + Economics)

English + Economics

2024

N/A

Abacus Desk IT Solutions Pvt Ltd, Faridabad, Haryana

Advertising

Marketing

IT services and consulting

Assisted in crafting, refining, and publishing over 5 dynamic blog posts, articles, social media content,
emails, and other marketing collateral. Oversaw and expanded social media presence by scheduling
more than 11 posts, tracking engagement, and evaluating performance metrics. Conducted research
on 2+ industry-related topics, contributing to the generation of fresh content ideas while staying
informed on emerging trends

Alstone

General Management

I collaborated with 4+ departments, including finance, marketing, operations, and human resources,
to align efforts and achieve key organizational objectives. Additionally, I participated in 3+ targeted
training sessions and workshops focused on enhancing my management and leadership skills,
ensuring that I could contribute more effectively to the team's success
Academic Projects-

Political Science- I facilitated a group project on the 'Indian Constitution,' with a special emphasis on
the Directive Principles of State Policy (DPSP). Additionally, I researched 6+ political theory concepts,
including liberty, equality, justice, rights, development, and secularism, to contribute to the project's
depth and understanding.

Psychology- I conducted and interpreted 3+ psychological attributes, including intelligence, aptitude,

and attitude. Additionally, I administered and accurately interpreted 2+ psychological tests,
specifically the Anxiety Test and Behavioral Analysis, applying these insights on a practical basis.

ABFRL

During my internship as a Content Marketing Intern at Abacus Desk (July to September 2023), I
worked on various marketing tasks that helped me grow professionally. I wrote, edited, and
published over 5 blog posts, articles, and other content, which improved my writing skills and
attention to detail. By managing 11+ social media posts, I learned how to engage with audiences,
optimize content, and analyze performance to understand what works best.

Researching more than 2 industry-related topics taught me the importance of staying updated on
trends to keep content fresh and relevant. Overall, this experience not only improved my marketing
skills but also helped me think more strategically about creating content, preparing me for future
roles in digital marketing.

Accomplishment

1. As the Social Media and PR Head for the Centre for Promotion of Inclusivity (CFPI), I drove
the social media reach to 8.5 million+ by strategically stimulating engagement, while also
fostering the Annual Diversity Fest, "Swikriti," by inviting 7+ economically weak sellers to
boost their sales and promote inclusivity
2. I have been recognized nationally for extraordinary talent in the All-India Talent Search
Examination, achieving Group A (V) and Group B (VII), and earned prestigious Gold Medals
for three consecutive years for being the school's top performer.
3. As the Placement Coordinator for the Placement Cell of Shivaji College, I
orchestrated the recruitment process at Crescita'21 by collaborating with 70+ recruiter
companies on campus and crafted and distributed 45+ editorial placement awareness
emails to assist students in securing placements.

4. Curated 5+ Ted Talks of personalities like Lt. Gen. Iqbal Singh Singha, Padmashri Shovana
Narayan ji and more. Organized & hosted TedxShivajiCollege, featuring over 8+ Tedx
speakers & attracting footfall of 500+ learners

Inclusivity is at the core of what I value most in any organization. From an early age, I became acutely
aware of the invisible barriers that prevent certain individuals from having equal access to
opportunities. As someone who naturally empathizes with others, I often found myself
contemplating the hardships these groups endure, which inspired me to take meaningful action
during my undergraduate years.

Serving as the Social Media and PR Head for the “Centre for Promotion of Inclusivity” solidified my
belief in the transformative power of inclusive spaces. Whether hosting workshops like “Buniyaad”
on neurodiversity or advocating for drag literacy through Instagram sessions, I saw firsthand how
amplifying diverse voices can create a sense of belonging. My role as a Facilitator for the Redressal
Cell at DPS Vezolution MUN’19 back in school further deepened my commitment to inclusivity, as I
worked to resolve disputes and ensure fairness for every delegate.

These experiences have not only shaped my worldview but also made inclusivity a non-negotiable
cornerstone of what I seek in any organization, as I believe it is the foundation for meaningful growth
and success.

PEPSICO

As a liberal arts student with an enduring passion for art, I find myself continually inspired by the
works of Van Gogh and Shakespeare. To me, marketing represents a harmonious blend of science
and art, where data-driven strategies meet boundless creativity. This intersection is precisely what
drew me to the field, where each campaign becomes a canvas for innovation. Embracing the ethos of
PepsiCo’s tagline, “Live For Now,” I’m dedicated to seizing the moment and infusing every project
with vibrancy and flair.

What I value most in an organization are tasks that challenge me, push me to learn, and spark my
creativity. As an art student, I thrive on unleashing creativity and embracing team spirit, always
seeking opportunities to think outside the box.

Inclusivity is also at the core of what I value. From an early age, I recognized the invisible barriers that
limit equal access to opportunities. This awareness, combined with my natural empathy, drove me to
take action during my undergraduate years. Serving as the Social Media and PR Head for the Centre
for Promotion of Inclusivity reinforced my belief in the power of inclusive spaces. Whether hosting
workshops like “Buniyaad” on neurodiversity or advocating for drag literacy through Instagram
sessions, I saw firsthand how inclusivity fosters meaningful connections and growth.