BROKENSHIRE COLLEGE

Madapo Hills, Davao City

NATIONAL SERVICE TRAINING PROGRAM

PROGRAM DESIGN FOR

ANTI-SMOKING AND ANTI-ILLEGAL DRUGS SEMINAR: A SUBSTANCE FREE

COMMUNITIES INITIATIVE

Rationale:

Tobacco smoking is one of the world's largest health problems. Millions of people
live in poor health because of it. Researchers estimate that every year around 8 million
people die an early death due to smoking. It has been a major health problem for many
decades. For the entire 20th century, it is estimated that around 100 million people died
prematurely because of smoking, most of them in rich countries. The share of smokers
among the world population is falling, and because smoking is such a large health
problem today, this is one of the most positive developments in global health. It makes it
possible for millions of people to live a longer and healthier life (Ritchie, H., & Roser, M.,
2023). On the other hand, an illegal drug refers to drugs that have been prohibited
under international drug control treaties. International statistics typically focus on four
different groups of illicit drugs: opioids, cocaine, cannabis, and amphetamines.
However, a range of other illicit drugs is included in international drug control treaties,
including plant-based drugs and synthetic hallucinogens. The UNODC's publication
"Terminology and Information on Drugs contains a comprehensive list of illicit drugs.
Excess consumption or dependency on illicit drugs can impact overall health, mental
well - being, and in many cases, the well - being of others. Not all illicit drugs have
similar impacts on health and well - being: some cause much less harm than others.
(Ritchie, H., Arriagada, P., & Roser, M. 2024).

(1) According to Reiner Lorenzo J. Tamayo (2021), a registered nurse and

aspiring policy analyst from the University of the Philippines, who is currently a Senior
Science Research Specialist at the Philippine Health Insurance Corporation
(PhilHealth), individuals generally start smoking between the ages of 13 and 15. During
this crucial stage, adolescents are especially susceptible to peer pressure and social
influences. Therefore, prevention programs often target this demographic to reduce the
long-term health risks linked to tobacco use.

(2) In 2021, United States estimated approximately 34.0% of high school

students (5.22 million) and 11.3% of middle school students (1.34 million) indicated that
they had ever used a tobacco product, which includes electronic cigarettes (e-
cigarettes), cigarettes, cigars, smokeless tobacco, hookahs, pipe tobacco, heated
tobacco products, nicotine pouches, and bidis (small brown cigarettes wrapped in a
leaf). The percentage of current (past 30-day) tobacco product users was 13.4% among
high school students (2.06 million) and 4.0% among middle school students (470,000).
E-cigarettes were reported as the most frequently used tobacco product, with 11.3% of
high school students (1.72 million) and 2.8% of middle school students (320,000) using
them, followed by cigarettes, cigars, smokeless tobacco, hookahs, nicotine pouches,
heated tobacco products, and pipe tobacco.

(3) The same efforts have been exerted by Davao City, with drug testing facilities
and drug rehabilitation centers abound as they are intended to, and seminars and
information drives are conducted to disseminate data and guidelines on how to address
the drug problem. This way, more individuals and a greater part of the communities are
actively engaged by the local authorities to become stakeholders and enablers of the
consolidated efforts to tackle the drug menace and perchance to finally eradicate it. The
problem that is encapsulated in all these events is the lack of knowledge of some
citizens regarding this health and social issue, as most of them remain apathetic and
uneducated. To address this, the Philippine Drug Enforcement Agency (PDEA) has
extended its efforts to raise public awareness and inform and educate people about the
problem at hand through their Information and Education Campaigns (IECs). PDEA is a
government agency that is mandated by the president through Republic Act No. 9165 to
work towards the supply and demand reduction of illegal drugs. Aside from addressing
one of the most crucial issues in our country today, PDEA also helps in actualizing

Tobacco use remains the leading cause of preventable deaths worldwide and
represents one of the greatest threats to public health. As Tamayo’s study indicates,
over seven million people die annually from tobacco-related diseases, with more than
six million of these deaths directly linked to tobacco use. In middle- and low-income
countries like the Philippines, these issues affect approximately 80% of tobacco users.
Smoking contributes to severe health problems, such as cancer, cardiovascular
diseases, and respiratory illnesses, with a particularly detrimental impact during
adolescence. However, despite these efforts, only 67.1% of Filipino children aged 13 to
15 have received education on the risks of tobacco use in school, and 47% are not
prevented from purchasing cigarettes, despite their age. Furthermore, the percentage of
Filipino teenagers exposed to anti-tobacco messages during sporting events or
community gatherings decreased significantly—from 88% in 2011 to 53% in 2015—and
media exposure to such messages dropped from 89.4% in 2011 to 71.6% in 2015.

It is evident that social group interactions, through family, peer and cultural
contexts, can play an important role in reinforcing, denying, or neutralizing potential
effects of anti-smoking advertising. Although there is some research to suggest that
advertising genres that graphically depict the health effects of smoking, emphasize
social norms against smoking, and portray the tobacco industry as manipulative can
positively influence teenagers, these findings are far from consistent. Finally, the effects
of anti-smoking advertising on youth smoking can be enhanced by the use of other
tobacco control strategies, and may be dampened by tobacco advertising and
marketing. Overall, the findings of this review indicate that there is no single "recipe" for
anti-smoking advertising that leads to reductions in youth smoking. Anti-smoking
advertising can influence youth smoking, but whether it does in the context of individual
anti-smoking campaigns needs to be the subject of careful evaluation.

Theme: “Prevent Today, Protect Tomorrow”

At the end of the seminar

participants will be able to:

1. Recognize the physical and

mental health risks
associated with smoking
and the use of illegal drugs;
and,
2. Understand the social and
Objectives
legal consequences of
engaging in smoking and
illegal drug activities; and

3. Develop a personal action

plan to maintain a healthy
and drug-free lifestyle

This is a youth/student-centred In line with primary

activity; Hence, teenagers and/or boundaries established,
Boundaries
Grades 10 Learners are highly the program proper must
encourage to partake as serve as adhere to the following
the audience and participants. considerations:
 1. The program will
focus on educating
awareness,
prevention and
rehabilitation,
avoiding
involvement in law
enforcement
beyond
collaborations.

Location Amphi Theater, Brokenshire

College Inc.

Target Boundaries Grades 9 and 10 students at

Brokenshire College Inc. With the
age range from 13 to 17 years old.

Duration Date: March 7, 2025 (Friday)

Time: 1:00 – 4:00 PM (Half day)

Tentative amounts for: Sound systems and other

seminar necessities as
1. Speaker (solicitation)
microphone, speakers,
= Php 2,500
projectors, tables, chairs,
2. Prices for games and/or
and promotional or
Budget giveaways (solicitation)
advertisements posters
 School supplies
may be created, borrowed,
= Php 2,000
or requested from the
3. Snacks (solicitation)
aforementioned school as
 Burger and
well.
Pineapple juice
 - Trash bag
=Php 3,500

Allotted Total Budget: Php 8,000

This seminar must be following On the other hand,

the methods and/or strategies in promotional materials or
order to successfully conduct the poster must be created for
activity while making the student the means of
become more engage and advertisement, and it must
Methodology motivate to listen: be follow the guidelines

1. Before the Seminar Proper

 Speakers are to
1. Creativity
creatively introduce
themselves  Use eye-catching
 Icebreaker Activity: graphics like
Start with a fun and startling imagery,
interactive bold font, and bright
icebreaker to create colors.
a relaxed and
welcoming 2. Readability

atmosphere. For
 Clear and Concise
instance, a “ One
Messaging, Keep
truth and Two lie”
messages simple
game to make the
and easy to
activity more fun.
understand.
Highlight the main
2. During the Seminar Proper
benefits of
attending the
 Encourage open seminar.
dialogue and critical
 thinking by ● Customize the
facilitating Q&A design to meet the
sessions with the interests and needs
speakers. of your target
 Appreciate their audience. Use
participation and language and
hard work through images that connect
giving prizes. with them.
 Let students watch
3. Durability
educational video
related to the topic.  The materials used
must be strong
3. After the Seminar Proper enough to handle
 Speakers are to engage the possibilities of
with them as well, either heavy rain and
through initiating other natural
socialization skills or disaster due to
distributing snacks. climate change/s
Prepared By: College of Education

Princess Mae Ambo Pearl Dyne Amodia

Francheeseca Nicole S. Eramis John Paolo F. Sumadila

Daisy Rie S. Dangoy Risa T. Lumakang

Amy Grace C. Tagura Leonor S. Bayo

Kaye Eliane C. Iguianon Lindo B. Bayo

Jessil G. Lamberto Alma Bonita Pescadero

Princess Gwen P. Antiola Larry Cruz

Michaellah Trisha E. Laruda Gerafe Cruz

Camille S. Ebrano Reyje Ardo

Leah Maglinte Roberto Pescadero

Reference:

Lacuesta, M. C. HEALTH RESEARCH AGENDA OF MINDANAO: A ZONAL

REPORT.

Ritchie, H., & Roser, M. (2023, December 28). Smoking. Our World in Data.
[Link]

Ritchie, H., Arriagada, P., & Roser, M. (2024). Opioids, cocaine, cannabis, and other
illicit drugs. Our World in Data.
Tamayo, R. L. J. (2021). Factors associated with the intention to continue using tobacco
among adolescents: A secondary analysis of the 2015 Global Youth Tobacco
Survey in the Philippines. Population Medicine, 3(November), 1–
6. [Link]
Villanti, A. C., West, J. C., Klemperer, E. M., Graham, A. L., Mays, D., Mermelstein, R.
J., & Higgins, S. T. (2020). Smoking-cessation interventions for US young adults:
updated systematic review. American journal of preventive medicine, 59(1), 123-
136.
Wakefield, M., Flay, B., Nichter, M., & Giovino, G. (2003). Effects of anti-smoking
advertising on youth smoking: a review. Journal of health communication, 8(3),
229-247.