CASE STUDY ON ELECTRIC VEHICLE
TATA CHETAK
The Chetak electric scooter, launched by Bajaj Auto, represents a significant entry into the
electric vehicle (EV) market, combining nostalgia with modern technology. Originally a
popular petrol scooter, the Chetak has been revitalized as an electric model, catering to the
growing demand for sustainable urban transportation.
On 16 October 2019, Bajaj Auto unveiled a new electric version of their Chetak scooter
under the Urbanite EV brand. The production of Chetak Electric started on September 25,
2019, at the Chakan plant of Bajaj Auto. It was initially launched in Pune (4 dealerships) and
Bangalore (13 dealerships) in January 2020 and was sold through select KTM dealerships.
Keeping in mind the increasing demand for EVs in India, Chetak Technology Ltd inaugurated
their newly-built EV manufacturing plant at Pune’s Akurdi on the birth anniversary of the
late Shri Rahul Bajaj in October 2019. The plant, which is one of the largest in the world, has
a capacity to manufacture 500,000 electric two-wheelers per annum.
As of 2023, the scooter is being sold in 100 cities and has over 40+ stores serving as
exclusive Experience Centres.
Manufacturer Bajaj
Specifications
Production 2019-present of Electric
Class Electric scooter Bajaj Chetak
The Chetak Electric comes with an
Engine 4 kW BLDC electric motor
ARAI-certified range of 108 km on
a new, fully-charged battery. This
Top speed 60 km/h (37 mph) translates to a real-world range of
90 km. The charging duration for
the scooter to reach 100% is 4h,
Transmission Automatic
for 80% is 2.75h and for 25% is
0.75h.
Suspension front: single-sided trailing arm
rear: single shock absorber The Chetak Electric has a Tubular
Steel Under Bone type of frame
and comes with a drum brake in
Brakes Disc, Drum its rear. In the front, it has a
Single-sided Leading Link
Tires Tubeless 12 inch suspension while the back is
equipped with an Offset Mono
Shock.
Range 95 km (59 mi)/charge
Features
Chetak Electric is fully chargeable (100%) in four hours and can be charged with a power
220V, 5 A, 50 Hz AC supply. The scooter comes with three riding modes (including a reverse
mode) to allow the rider to navigate traffic easily and can run for 90+ km in Eco Mode
(Under IDC as per AIS 040). From an aesthetic standpoint, it has a carved-in-steel, all-metal
body with flush-fitted panels.
. Stylish Design: Combines retro aesthetics with modern elements, appealing to a broad
audience.
Powerful Electric Motor: Offers a robust performance with a smooth ride, ideal for
urban commuting.
Battery Range: Provides a competitive range on a single charge, typically around 90-100
kilometres, depending on the mode and conditions.
Multiple Riding Modes: Features different riding modes (Eco and Sport) to cater to
varying preferences and driving conditions.
. Smart Technology: Equipped with a digital display that shows real-time data, including
speed, battery status, and trip information.
. Connectivity: Offers Smartphone connectivity through a dedicated app, allowing users to
track performance, locate the scooter, and access service alerts.
. Regenerative Braking: Includes regenerative braking technology to enhance efficiency
and extend battery life.
. Storage Space: Provides ample under-seat storage for personal belongings, adding to its
practicality.
. Safety Features: Incorporates disc brakes for effective stopping power and features like
anti-theft locks.
. Sustainability: Made with eco-friendly materials and promotes zero-emission travel,
aligning with modern sustainability goals.
Variants in Chetek
Urbane
The original Urbane variant came with a drum brake setup at the rear and is available in two
colour options. The variant is now discontinued.
Premium Edition
The Premium Edition features a matte finish and vibrant metallic accents on the scooter’s
body and wheels. It is also equipped with additional features, like a Coloured LCD Console,
Body Coloured Mirrors, and a Dual-tone, tan-coloured seat. It is identifiable from other
variants due to the unique 'Chetak Electric' badge on the side panels.
Chetek Electric 2023 Edition
The 2023 Edition comes with a premium two-toned seat, body-coloured rear view mirrors, a
satin black grab rail and matching pillion footrest castings. Many of the scooter’s elements,
such as the headlamp casing, blinkers, and central trim elements, are painted black in this
edition.
Conclusion
1. Market Positioning: Chetak has effectively positioned itself in the growing electric
scooter market, catering to environmentally conscious consumers and those seeking
cost-effective transportation.
2. Innovative Design: The blend of retro aesthetics with modern technology appeals to
a diverse customer base, merging nostalgia with innovation.
3. Sustainability Focus: By promoting eco-friendly transportation, Chetak aligns itself
with global trends toward sustainability, contributing positively to the environment.
4. Challenges and Competition: The brand faces stiff competition from both
established players and new entrants in the EV space. Continuous innovation and
customer engagement are crucial for maintaining market share.
5. Future Prospects: With the increasing emphasis on clean energy and government
incentives for electric vehicles, Chetak is well-positioned for growth, provided it can
navigate challenges such as supply chain issues and scaling production.
Overall, the Chetak electric scooter exemplifies how traditional brands can
adapt to modern demands and contribute to a more sustainable future while
remaining competitive in a rapidly evolving market.