EcoUS™: Turning scrap rubbers into engineered materials and products
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We not see garbage as such: We reuse it!
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Product Reuse
Do not throw away your worn products: We can refurbish them for other leases on life.
Rubber Recycling
We recoup rubbers from scrap products (like tires) to up-scale thmn turn them to new products.
Rubber Development
We develop materials from scrap rubbers for road paving, roofing, affordable housing, etc.
Product Development
Do support us: Consider refurbished rubber products and products made from recycled rubbers.
We have been Engineering Rubbers for Decades!
We continue to put our best efforts to make out world cleaner, safer, and more liveable, by recycling
post-industrial and post-consumer rubber wastes so that to leave a better environment for future
generations. We aim at becoming a global player that creates the standards for a quality life.
Best Conversion
Reuse worn products: Take a look at our products and services, now.
Advanced Conversion
We have been turning scrap rubbers into engineered solutions, for a brighter future.
Witness some of our Main Recycling Solutions
Be clean, be green, and be ready to help us turn scrap into products
Product Reuse
Rubber Recycling
Rubber Development
Product Development
Check-out some of our Recycling Projects
Tire Re-treading
Road Rubberizing
Boat Cushioning
Parking Delimiting
What are Experts & Customers Saying about us?
Opinions from out happy customers
I had the pleasure to do a stretch of a municipal road in Michigan along with a team involving a local
municipality, a paving contractor, and an asphalt mixing plant, using de-vulcanized rubber pellets
from scrap tires from Dr Chouchaoui: The results were very successful. I recommend working with
Dr. Chouchaoui; he is very knowledgeable in the subject matter, very enthusiastic, and gets the job
done efficiently, I also recommend embedding de-vulcanized rubber pellets in paving mixes to
improve the quality of roads.
Zharpng You, PE
Distinguished Professor, Transportation Engineering
Michigan Technological University, Houghton, MI 49931
Dr. Chouchaoui approached me with a proposal to turn scrap tires into engineered materials and
products. I was impressed as that was three steps forward compared to what we do in British
Columbia, in terms of generating crumb rubber from scrap tires. I helped Dr. Chouchaoui with
introductions to Vancouver’s Port Authorities, the province’s Ministry of Transportation, Lafarge,
and other potential customers to Dr. Chouchaoui's technologies. Dr. Chouchaoui is erious and
seemed highly qualified.
Faisal Mirza, PEng, PE, PMP, MBA
Sr Project Manager, Solid Waste Services
City of Vancouver, British Columbia V5Y 1V4
I attended a technical presentation Dr. Chouchaoui delivered in Ohio on the proper treatment of
waste rubbers and rubber products (tires and non-tires). One option was to reuse work products
such as through re-treading worn tires. For those that cannot be reused, Dr. Chouchaoui suggested:
1. Recouping rubbers from badly damaged products, 2. De-vulcanizing the recouped rubbers, 3.
Compounding the de-vulcanizates, then 4. Manufacturing new rubber products with recycled and
up-scaled rubbers.
Channon Cohen-Denson
Materials & Waste Management- Scrap Tires
Columbus, OH 43215
Dr. Chouchaoui presented technology to turn scrap tires damaged beyond repair into engineered
materials and products. Application he presented included land transportation, ports and marinas,
the agriculture and horticulture sectors, etc. I recommended Dr. Chouchaoui to several agencies and
government bodies for collaboration and assistance. Florida generates at best crumb rubber from
scrap tires. Dr. Chouchaoui can take further steps; his technologies have the potential to solve a
critical waste issue in Florida.
Tracy Garcia, CEcD, MEDP
Sr Director, Orlando Economic Partnership
Orlando, FL 32801
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Our Mission
We strive to create a for profit chain of companies that will treat, locally, post-industrial and post-
consumer rubbers (tires and non-tires). We intend to provide our customers and partners, best in
class values, respectfully and honestly. We also intend to offer out employees meaningful
opportunities to thrive while providing for their families. Above all, we commit to be socially and
environment responsible, and contribute to greater material sustainability and economies on energy
and natural resources, for figure generations.
Our Vision
Our vision is to turn scrap rubber into engineered materials and products. We see ourselves as
pioneers in advancing the Rubber Industry on technical matters. Still, to create real and drastic
advances in rubber sustainability and reuse, we see other players in the industry and government
bodies to have to be intimately involved.
Our Values
Integrity
Resect
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We Purify Nature from Garbage through Recycling
A good future comes from reducing usage, refurbishing products, and recycling and reusing goods
We Reuse Materials to Save on Natural Resources for the Future Generations
Support recycling to save materials, energy, and the environment, and be good stewards on earth
Product Reuse
Do not throw away your worn products: We can refurbish them for other leases on life.
Rubber Recycling
We recoup rubbers from scrap products (like tires) to up-scale thmn turn them to new products.
Rubber Development
We develop materials from scrap rubbers for road paving, roofing, affordable housing, etc.
Product Development
Do support us: Consider refurbished rubber products and products made from recycled rubbers.
Meet Our Team
Ben Chouchaoui
Product Engineer
Lucky Navaratne
Polymer Chemist
Elena Johnson
Manufacturing Engineer
Kevin Brown
CAD Specialist
Product Reuse
Rubber Recycling
Rubber Development
Product Development
We Won't Recycle a Product unless we Can't Refurbish it!
A good and prosperous future comes with recycling and the circularily of materials and products
We Purify Nature from Garbage through Recycling
Support recycling for a better liveable world to then pass on to the future generations
Product Reuse
Do not throw away your worn products: We can refurbish them for other leases on life.
Rubber Recycling
We recoup rubbers from scrap products (like tires) to up-scale thmn turn them to new products.
Rubber Development
We develop materials from scrap rubbers for road paving, roofing, affordable housing, etc.
Product Development
Do support us: Consider refurbished rubber products and products made from recycled rubbers.
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Details on some of our Recycling Projects
We supply materials and products, and undertake projects
Road Rubber Pavements
Houghton MI
Bridge Gate Covers
St Catharines, ON
Post-barrier Joints
Vancouver, BC
Port Rubber Fenders
Halifax, NS
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Post-industrial Rubber Scrap
July 20, 2024
Rubber is a versatile material that has played an essential role in the development of many industrial
products. From waterproof clothing to car tires, the history of rubber and its applications in the
manufacturing industry is fascinating, and the material itself has been refined and adapted to suit a
wide range of uses. Because of its long history, rubber has many uses in the industrial and
manufacturing industries today, playing a large role in the development of many products across the
globe. Still, the rubber manufacturing sector generate from a few percent to larger fraction of scrap,
in terms of rubber compounds not to specs, compounded rubber residing long before usage, flash
and runners, bad parts, test parts, etc., known as post-industrial wastes that often end-up in garbage
bins. Keeping such post-industrial rubber scrap, clean and segregated, is a challenge on fast pace
manufacturing floors. Progressive tire manufacturers grind scrap rubber (mostly, SBR or Styrene
Butadiene Rubber) to put back as still vulcanized rubber powder. A better technology is to remove
the vulcanizing packages and de-vulcanize vulcanized rubber for better processing.
Post-consumer Rubber Scrap
June 20, 2024
Modern rubber is largely attributed to Charles Goodyear. In 1839, he revolutionized rubber when he
accidentally discovered the process of vulcanization. After spilling a mixture of heated sulfur and
rubber, rubber transformed into a material that withstands temperature or pressure changes. This
led to a rubber boom across the globe. Goodyear’s discovery paved the way for the use of rubber in
many industrial applications, including conveyor belts, hoses, gaskets, seals, and more. In 1892,
Thomas Robins invented the first practical conveyor belt for carrying coal, ore, and other materials.
This, in turn, revolutionized the transportation of goods and materials. The rubber conveyor belt
made it not only safer to send materials through a manufacturing production line, but also more
efficient and cost-effective. Tires now account for two thirds of all rubber applications. All products
used get discarded because of wear and tear, and are known as post-consumer waste. Current
strategies to cater to retiring rubber products (incineration, crumb rubber generation, landfilling) are
not effective and de-vulcanization (reversing the vulcanization process) promises better results.
Rubber De-vulcanization Technologies
May 20, 2024
Rubber (post-consumer and post-industrial) scrap is a sizeable component of the total solid waste.
The majority of such scrap derives from the transportation industry (tires of automobiles, trucks, off-
road vehicles and motorcycles); but other sources of rubber waste include clothing, footwear,
gaskets and furniture. In 2020, the United States generated 9.7 million metric tons (mmt) of rubber
waste, out of which 5.5 mmt were landfilled (55%), 2.9 mmt were combusted for energy recovery
(27%), and only 2.1 mmt were recycled (17%). Recycling rubber waste is challenging, and efforts in
improving related policies and technologies continue to evolve to increase sustainability and the
circularity of the rubber industry. As most rubber is used in tires, all of the research on de-
vulcanization targets waste tires made of natural and styrene butadiene rubbers (NR and SBR), and
with the most common being sulfur vulcanized. Considering the importance of adopting a circular
economy, rubber de-vulcanizate applications concentrate on how de-vulcanized rubber can be
compounded with different polymeric matrices to develop eco-sustainable polymer blends with
suitable physical properties.
Rubber Types and Uses
April 20, 2024
Rubber includes elastomers and thermosets characterized by large deformability and the capability
to recover their shape upon removal of applied loads. Industrial rubbers divide into natural rubber
(NR) and synthetic rubbers. The former derives from natural rubber latex mainly constituted by
poly(cis-1,4-isoprene), an unsaturated hydrocarbon produced by over 2,000 plant species. Synthetic
rubbers are synthesized monomers from petroleum based hydrocarbons, and the most commonly
produced are ethylene propylene diene monomer and styrene butadiene rubber, chloroprene and
isobutylene (EPDM, SBR, CR and IS). The demand for rubber products has grown steadily over recent
years. Global NR production in 2018 amounted to almost 13.9 million metric tons, the vast majority
of which (91%) was produced in Asia Pacific. Synthetic rubbers primarily produce tires, with overall
demand reaching 3.9 billion units last year. This conspicuous and ever-increasing rubber production
demonstrates the versatility and the widespread application of this class of materials through
compounding; but it also poses the challenge of how to manage the growing amount of various
rubber wastes.
Energy Recovery from Scrap Tires
March 20, 2024
Including car, truck, bus, and airplane tires, close to six billion tons of tires were scrapped in the US
in 2022 (Scrap Tire Management Council (STMC)). More than three-quarters of these tires were used
as fuel, recycled for material applications, or exported. The remainder accumulates in junkyards or
landfills where they pose a fire hazard and provide a breeding ground for disease carrying rodents
and insects. Tires can be used as fuel either in shredded form (Tire Derived Fuel (TDF)) or whole,
depending on the type of combustion furnace. The Scrap Tire Management Council reports that over
34% of scrap tires in the US were used as fuel in 2022, Statistics often ignore the energy required for
size reduction of tire scrap, but still, using a typical value for the recoverable energy value from tires
as 32 MJ/kg, about 37% of the energy embedded in a new manufactured rubber tire is recoverable
as energy. Therefore, from an energy point of view, it is preferable to recycle rubber as rubber than
to use it as a fuel. The best technologies are felt to include 1. Rubber recoveries, 2. Recovered
rubber de-vulcanization, 3. Devulcanized rubber compounding, for 4. Manufacturing.
Rubber Recoveries from Scrap Tires
February 20, 2024
Tires annually represent about 34.5 peta-joules (34.5E+15) of embedded energy from raw material
and manufacturing. In terms of equivalent oil usage, this amounts to almost six million barrels of oil
annually. As industrial civilization matures through its next stage, society and industry must
endeavor to recover the maximum value from this material resource. Reusing tires (i.e., retreading)
offers the best strategy for value recovery, requiring the least new material and energy to achieve
the highest value-added use in the economy. For tires damaged beyond repair, less than 40% of the
energy embedded in tires is recoverable as fuel energy. Use of tires aggregates for example may not
offset energy use but it does offset energy use when replacing polymers. The very performance
properties sought in tire manufacture (e.g., strength and durability) frustrate attempts to recycle
tires into products. More fundamental changes include design of tires and ease of de-vulcanization.
Encouraging reuse and research and development (R&D) of enabling technologies offer promise for
wiser management of this solid waste stream and better conservation of natural resources.