“CUSTOMER PERCEPTION AND SATISFACTION

TOWARDS HERO COMPANY (2-WHEELER BIKES)”

INTERNSHIP REPORT
SUBMITTED FOR THE PARTIAL FULFILLMENT FOR
THE DEGREE OF (Bachelor of Business Administration)
Under the supervision of
Dr. Sameer Srivastava
(Assistant Professor)
SUBMITTED TO:- SUBMITTED TO:-
Dr. Sameer Srivastava Vatsal Jaiswal
Head of Department BBA 5th Semester
Roll No. 2210822040113

LUCKNOW PUBLIC OF PROFESSIONAL STUDIES

(UNIVERSITY OF LUCKNOW)
SESSION-2024-25
DECLARATION

Title of the Project: BUSINESS DEVELOPMENT AND SALES

IN GOEL MOTORS
I declare that the presented Project report represents largely
my ideas and work in my own words. Whether other ideas or
words have been included, I have adequately cited and listed
them in the reference materials. The work has been prepared
without resorting to plagiarism. I have adhered to all
principles of academic honesty and integrity.

PLACE- LUCKNOW
DATE -

VATSAL JAISWAL

ROLL NUMBER-2210822040113
BBA 5th Semester
 ACKNOWLEDGEMENT

It is a fact that none of the human being in this world is 100% perfect
and in order to gain some perfectness in itself an individual surely
needs a helping hand. The same was with me with respect to the
project that I was undergoing during this session of 1.5 months. I was
acquainted with it slowly and steadily through efforts and surely from
various intelligent and helpful personalities. I would like to extend my
heartily thanks to all of them through this acknowledgement.

To start with, I would like to thanks to Mr. Gaurav Goel, owner of the
Goel Motors, who have been source of constant inspiration and
encouragement to me who have from time to time offered valuable
suggestion and ideas.

I would also like to thank Mr. Austin Raj,General Manager at Goel

Motors and staff members for their kind support and help.

I would like to thankProf. (Dr.) Sameer SrivastavaH.O.D of

(DEPARTMENT OF MANAGEMENT) at Lucknow Public College Of
Professional Studies.

I would also like to thanks Prof. (Dr.) Laxmi Shankar Awasthi

Deanat (Lucknow Public College Of Professional Studies)

I would also like to extend my thanks to all the respondents who spared
their valuable time and helped me in filling up the questionnaire by
providing the needed information.

Lastly, I would like to thanks all of those who have helped to furnish
this project successfully.

THANK YOU

DATE: VATSAL JAISWAL

PLACE-LUCKNOW ROLL NO-2210822040113

SUMMARY
Purpose:
Today lots of competition in two-wheeler industries Faced by
marketer, so every marketer must be knowing the consumer
preference about two-wheeler and provide them their want.
This research measures the different components of
consumer preference, which are help and provide guidance
to those decisions.

Objectives:

To find out the attribute which are consider by consumer

while purchase two-wheeler.
To determine the perception of consumer about different
Herotwo-wheeler.
To know the image of Hero in the mind of consumer.
To determine the degree of association between the
different
Hero two-wheeler models and demographic variables with
Respect to satisfaction.
 TABLE OF CONTENT

Chapt Title Pag

er e
No.
1. CHAPTER 1-INTRODUCTION 1-10

2. CHAPTER 2-COMPANY PROFILE 11-17

3. CHAPTER 3-RESEARCH 18-22

METHODOLOGY
4. CHAPTER 4-DATA ANALYSIS AND 23-28

INTERPRETETION

5. CHAPTER 5- FINDINGS AND 29-32

CONCLUSION, RECOMMENDATIONS
6. BIBLIOGRAPHY 33

7. QUESTIONNAIRE 32-36
 CHAPTER 1- INTRODUCTION

Industry Profile

The market of two wheelers is very wide and because of

technology, new products (two- wheeler) with new features
are introduced day by day. The level of competition is also
very high in two-wheeler market. Therefore, because of this
competition the companies have to invest much more in
research area for survival and success. The invention of the
first two-wheeler is a much-discussable issue. "Who invented
the first motorcycle?" this seems like a simple question, but
the answer is quite complicated.

Two-wheelers originated from the "safety" bicycle that is

the bicycles with front and rear wheels of the same size with
a pedal crank mechanism to drive the rear wheel. Those
bicycles, in turn origin from high-wheel bicycles. The high-
wheelers origin from an early type of pushbike, without
pedals, propelled by the rider's feet pushing against the
ground. These appeared around 1800, used iron-banded
wagon wheels, and were called "bone-crushers," both for
their jarring ride, and their tendency to toss their riders.
 Edward Butler, an Englishman, built the first motor
tricycle in 1884. The first gasoline-engine motorcycle to
appear publicly was built by Gottlieb Daimler, of Bad
Cannstatt, Germany, in 1885.

Gottlieb Daimler, who later teamed up with Karl Benz to

form the Daimler-Benz Corporation is credited with building
the first motorcycle in 1885, one wheel in the front and one
in the back, although it had a smaller spring-loaded outrigger
wheel on each side. It was constructed mostly of wood, the
wheels were of the iron-banded wooden-spokes wagon-type,
and it definitely had a "bone-crusher" chassis! This two-
wheeler was powered by a single-cylinder Otto-cycle engine,
and may have had a spray-type carburettor.

One of this type of machine was demonstrated at fairs

and circuses in the eastern US in 1867. The first practical
engines and motorcycles were designed by the French and
Belgians, followed by British, German, Italian, and American
makers.

The popularity of the vehicle increased, especially after

1910. During World War FIRST, the motorcycle was used by
all branches of the armed forces in Europe, principally for
dispatching. After the war, it enjoyed a sport craze until the
Great Depression began in 1929. After World War II,
motorcycles are being used for high-speed touring and sport
competitions.

During the 1950s with the help of Western Europe and

parts of the United States,the development of a new type of
vehicle that is light weighted motorcycle is become possible,
later on it is known as moped. The first moped Originating in
Germany as a 50-cubic-centimetre machine with simple
controls and low initial cost, it was largely free of licensing
and insurance regulations except in Great Britain.
The more sophisticated motor scooter originated in Italy after
World War II, led by manufacture of a 125-cubic-centimetre
model. Even with strong competition from West Germany,
France, Austria, and Britain, the Italian scooters maintained
the leading position in the diminishing market

India is the second largest manufacturer and producer

of two-wheelers in the world. It stands next only to Japan and
China in terms of the number of two-wheelers produced and
domestic sales respectively. This distinction was achieved
due to variety of reasons as if restrictive policy followed by
the Government of India towards the passenger car industry,
rising demand for personal transport, inefficiency in the
public transportation system etc.

The Indian two-wheeler industry made a small

beginning in the early 50s when Automobile Products of India
started manufacturing scooters in the country. In 1948, Bajaj
Auto began trading in imported Vespa scooters and three-
wheelers. Finally, in 1960, it set up a shop to manufacture
them in technical collaboration with Piaggio of Italy. The
agreement expired in 1971.

In the initial stages, the scooter segment was

dominated by Automobile Products of India (API), it was later
overtaken by Bajaj Auto. Although various government and
private enterprises entered the fray for scooters, the only
new player that has lasted until today is LML.

Under the regulated regime, foreign companies were

not allowed to operate in India. It was a complete seller
market with the waiting period for getting a scooter from
Bajaj Auto being as high as 12 years. Because of
government regulation, foreign companies were not allowed
to operate in Indian market. It was a complete seller market
with the waiting period for getting a scooter from Bajaj Auto
being as high as 12 years.

The first Japanese motorcycles were introduced in the early

eighties. TVS Suzuki and Hero Honda brought in the first two-
stroke and four stroke engine motorcycles respectively. The
industry had a smooth ride in the 50s, 60s and 70s when the
Government prohibited new entries and strictly controlled
capacity expansion. The industry saw a sudden growth in the
80s.
The two-wheeler market was opened to foreign
competition in the mid80s. Then the market leaders - Escorts
and Enfield - were caught unaware by the attack of the
100cc bikes of the four Indo-Japanese joint ventures. With
the new feature of fuel-efficient low power bikes, demand
swelled, resulting in Hero Honda - then the only producer of
four stroke bikes (100cc category), gaining a top slot.

The entry of Kinetic Honda in mid-eighties with a

barometric scooter helped in providing ease of use to the
scooter owners. This helped in inducing youngsters and
working women, towards buying scooters, who were earlier,
inclined towards moped purchases

In 1990, the entire automobile industry saw a drastic

fall in demand. This resulted in a decline of 15% in 1991 and
8% in 1992, resulting in a production loss of 0.4mn vehicles.
Excluding Hero Honda, all the major producers suffered from
recession. Hero Honda showed a marginal decline in
[Link] reasons for recession in the sector were the
constant rise in fuel prices, high input costs and reduced
purchasing power due to significant rise in general price level
and credit crisis in consumer financing. Factors like increased
production in 1992, due to new entrants joined with the
 recession in the industry resulted in companies either
reporting losses or a fall in profits.

Two-Wheelers industries

Honda Bajaj Hero KTM Piaggio Royal Suzuki TVS Yamaha

Enfield
Activa Avenger Pleasure KTM Vespa Classic Gixxer Scooty FZ-X
200 VX 125 350 Pept
Dio Ct 100 CD DUKE Vespa STD Hunter 350 Access Star std FASCINO
deluxe 200 125 125
Eterno Platina Splendor KTM Vespa Continental Hayabusa Star city FZ25
Plus 390 RED 125 GT650
Shine Discover Splendor DUKE Vespa Thunder Victor R15
Pro 125 Elegante Bird 350 Edge
Unicorn Pulsar Passion KTM Himalayan Victor MT15
plus 125 Glx 125
Discover Super Apache
125 splendor RTR
Pulsar Glamour
150
Pulsar CBZ
180 Xtream
Achiever
Karizma

Growth of the Industry

Today the growth rate of motorcycle industry is very high as

compared to few years back. Two-wheeler segment as a
whole during the year 2021-22 grew by over 15%. This
growth has been due to the Government's initiative on rural
roads and better connectivity with major towns and cities,
improved agricultural performance, upward trend of
purchasing power in the hands of rural people. The
northward trend of growth among two-wheelers is set to
continue in the years ahead.

Motorcycles Sales:

Motorcycles account for nearly 80% of the total two

wheeler salesin the country. This trend is set to
continue as more and moremodels of two wheelers
enter the market. The figures above show the sales
of motor cycles over the years.

Literature review

Preference or taste is a concept used in the social science

particularly economics, it assumes a real or imagined
“choice” between alternatives and the possibility of rank
ordering of these alternatives based on happiness,
satisfaction, gratification, enjoyment, utility they provide
more generally. It can be seen as a source of motivation.

Cognitive sciences individual preferences enable choice of

objectives goals. In addition, more consumption of a normal
goods is generally (but not always) assumed to be preferred
to less consumption. Preference rank translation is a
mathematical technique used by marketers to convert stated
preferences in to purchase probabilities that is into an
estimate of actual buying behaviour.
It takes survey data on consumers’ preferences and converts
it in to actual purchase probability.

One consumer would in general have different consumption

behaviours or preference from another. He may spend
money on computers and technical books while the other
may spend on two-wheelers. Availability of this information
on consumer preference will be of great value to a marketing
company.
E.g. A bank or a credit card company that can use this
information to target different groups of consumers for
improved response rate or profit. By the same to key
information on conisation preference of the residents in one
specific region for improved profit.

Therefore, it is very important to have a tool that can help

analysis consumers’ behaviour and forecast the changes in
purchase pattern and changes in purchase trend.

According to tray Norcross, London, I believe very strongly

that consumers have a right just because it is getting harder
to reach consumers does not mean that marketers should be
more devious or more forceful in their attempts to reach us.
In fact, quite the opposite, many of us are happy to be
contacted with relevant timely, meaningful offers.

However, it is going to be on our terms, no longer victims of

aggressive marketing we want to participate in the process
with trusted brands and partners. Come and hang out with
me here on consumer preference and learn how as a
consumer. You can have more control than you thought. How
you can research people in an effective and respectful way.
Today as we know that the growth rate of two-wheeler
industry is too high and due to the high level of competition
each and every company has to introduce new two-wheeler
into the market is not a easy task, the preference of the
consumer. So that the companies can emphasis more on that
kind of features which the customer are demanding. For this
reason, we are going to study on personal preference of
customer on two-wheeler.

Today all most all products are available for the buyers and
also number of alternatives are available while they are
taking purchasing decision. The aim of marketer is to meet
and satisfy target customer’s need and wants. The field of
customer preference studies how individual group and
organization select, buy use and dispose of goods service,
ideas and experience to satisfy their need and desires. So
the knowledge of preference is essential for marketers
because the customer bring change in to the marketer.

Problem Definition:

“To know the preference of the consumers about Hero two-

wheeler in GOEL MOTORS.”

Objectives:

To know the perception about Hero two-wheeler in GOEL

MOTORS.
To find out the attribute which are considered by
consumers while purchasing two-wheeler.
 To know the image of the Hero two-wheeler in the mind of
consumer.
To determine the degree of association between the
different Hero two-wheeler models and demographic
variables with respect to satisfaction.

CHAPTER 2-COMPANY PROFILE

“Hero”, is the brand name used by the Munjal brothers in the
year 1956 with the flagship company Hero Cycles. The two-
wheeler manufacturing business of bicycle components had
originally started in the 1940’s and turned into the world’s
largest bicycle manufacturer today. Hero is a name
synonymous with two-wheelers in India today. The Munjals
roll their own steel, make free wheel bicycle critical
components and have diversified into different ventures like
product design.

The basic aim of Hero Group is:“To provide excellent

transportation to the common man at easily affordable prices
and to provide total satisfaction in all its spheres of activity”.
The Hero group’s vision is to build long lasting relationships
with everyone including customers, workers, dealers and
vendors also. The Hero Group has a passion for setting
higher standards and “Engineering Satisfaction” is the prime
motivation, way of life and work culture of the Group. In the
year 1984, Mr. Brijmohan Lal Munjal, the Chairman and
Managing Director of Hero Honda Motors headed an alliance
between the Munjal family and Honda Motor Company Ltd.
Hero Honda Motorcycles Limited is an Indian manufacturer of
motorcycles and scooters. Hero Honda is a joint venture that
began in 1984 between the Hero group of India and Honda
from Japan.
The manufacturing plant which was establish in
Dharuhera in state of Haryana started manufacturing the CD-
100 model motorcycle in 1985. the CD-100 was powered b
India’s first four stoke engine, the unique selling point that
put Hero-Honda in the driver’s seat in the marketplace. Soon,
the CD-100 set the standards for fuel efficiency, pollution
control and quality.
Hero-Honda was among the first manufacturers to
understand the impact of product differentiation and market
segmentation on sales revenues. Hero-Honda devised three
models catering to different segments. The CD-100 bike was
excellent pick up for the rural and semiurban customer for
whom cost was critical consideration. The cD100 was a basic
model for urban market. Splendor catered to the middleclass,
office-going sediment.
India has finally got a world’s leader in manufacturing with
“no problem” Hero-Honda motors Ltd.(HHM). HHM has
attained the distinction of being the largest two-wheeler
company in the worldin volume terms, with a new factory on
the anvil, it is gearing itself for operation one billion,
targeting $ 1 million revenues in 2002-03. next year, we will
enter the billionaire’s club. the distinction of being the largest
two-wheeler company in the worldcame in year 2001, with
sales rocking past the one million mark in the first nine
months of the current fiscal year. This performance was in
conjunction with splender, launched in 1995, becoming the
world’s largest selling bike. After they introduce one by one
new models.
HEROMOTOCORP PLANT LOCATION

1-Hero MotoCorp has manufacturing facilities located at

five locations in India. The five manufacturing plants of
Hero MotoCorp have a combined production capacity of
more
than 9 million vehicles annually.
2-Satyavedu, Andhra Pradesh
3-Dharuhera, Haryana
4-Gurgaon, Haryana
5-Neemrana, Rajasthan
6-Haridwar, Uttarakhand
7-Hero MotoCorp has over 7,000 dealership and service

centre units in29 states and four union territories in

India.

HERO MOTOCORP FUTURE

Hero Motorcycles are a household’s name in India and are

famous worldwide. The continuous manufacturing of quality
products over the years helped Hero MotoCorp achieved the
status of being the largest manufacturer of two-wheelers in
the world, as being the most sought after the brand per-
requisite for being the biggest producer. A vision and a
strategy for the company to strive hard to keep moving toward
perfection have been laid down. The company vision document
say“The story of Hero Honda began with a simple version-the
vision of a mobile and an empowered India, powered by its
two wheelers. Hero MotoCorp ltd. Company new identify,
reflects its commitments towards providing world class
mobility solutions with renewed focus on expanding company’s
footprint in the global arena. The main strategy of the company
are to built a robust product portfolio across categories,
exploregrowth opportunities globally, continuously improve its
operational efficiency, aggressively expands its reach to
customers, continue to invest in brand building activities and
ensure customers and shareholders delight”.
The company believes that the synergy between
technology, systems and human resources to provide
products and services that meet the quality,
performance and price aspirations of our customers. by
doing so, the company maintains the highest standards
of ethics and societal responsibilities, the hero motors
are constantly innovating their product and processes,
and develop teams that keep the momentum going to
take the company to excellence in the new millennium.
This alliance became one of the most successful joint
ventures in India.

FOUNDED: January 19,

1984
Headquarters: Haryana, India
Key people: Brijmohan Lall Munjal
(Chairman and M.D.)

Industry: Automobile
Products: Motorcycles,
Scooters
Revenue: Approx.-
34,727.39
crores
(2022-
2023)
Vision:
“Hero group are continuously striving for synergy
between technology system and honoursresources to
provide products service that meet the quality
preference and the price aspiration of the customers
while doing so we maintain the highest standard of
ethics and societalresponsibility, constantly innovate
product and process, and develop teams that keeps
the momentum going to take the grabs to excellence
in everything we do.”

Mission:
“Hero is at new height in excellence and help the
organization getting a unique and mutually beneficial
relationship with all its stake holding.

GOEL MOTORS
GOEL MOTORS is the authorised and official
dealer of Hero MotoCorp bikes. GOEL MOTORS
was established in the year 2011, in Vikas
Nagar near Tedhi Pulia Chauraha, Lucknow.
HERO is one of the world’s largest two-wheeler
manufacturers and has a market share of about
46% in the Indian two-wheeler industry.
GAURAV GOEL is the owner of GOEL MOTORS.
The investment of Goel Motors in Hero
MotoCorp is around 12 Crores. It includes
dealership of new Hero bikes Sales, Services,
Insurance and Accident Claims. Goel Motors has
the turnover of around 2.5 Crores per year.
There are 100 employees working in Goel
Motors. It also provides employment in field of
sales, finance, insurance, marketing etc.
All models of Hero Bikes, Scooty and Racer
Bikes are available in Goel Motors.
Goel Motors service department provides best
services to its customers with full satisfaction.
The employees and workers of Goel Motors are
hard-working and friendly in nature. They give
their maximum output.

CHAPTER 3-RESEARCH METHODOLOGY

Q.1 Do you have two-wheeler?

Purpose-

To know the consumer, have two-wheeler or not.

Owner

Frequency Percent
Yes 127 70.6
No 53 29.4

180 100.0
Total
Owner

Yes
No

Of180 peopleinterviewed, it is
found that 70.6% of people
already have two-wheeler, and
remaining 29.4% of people
have no two-wheeler.

[Link] company’s two-wheeler you have?

Purpose

To know which company’s two-wheeler

consumer

Present two-Wheeler

Frequenc
y Percent
Hero 53 29.4

Honda
36 20.0
Honda 25 13.9

34 18.9
TVS

Bajaj 23 12.8

Others 9 5.0

Total
18 100.0
0
 Present 2 Wheeler

60

50

40

30

20

10

0
0 Hero Honda Honda TVS Bajaj Others
Present 2 Wheeler

Of 127 (70.6%) people have already two-wheeler, of

them 28.35% have Herocompany’s two-wheeler,
19.68% have Honda company’s,26.77% have TVS
company’s, 18.11% Bajaj company’s and remaining
7.1% have other company’s two-wheeler.

[Link], how long have being you using two-

wheeler?

Purpose
To know since how long they use two-wheeler.
 Using 2-Wheeler

Frequenc
y Percent
0 5 29.
Since 1 Year 3 4
8 4.4

Since 1 to 2 Year 3 19.4

Since 2 to 5 Year 5
28.9
5
2
More than 5 Year 32 17.8
Total 180 100.0

Using 2 Wheeler

60

50

40

30

20

10

0
0 Since 1 Year Since 1 to 2 Year Since 2 to 5 Year More than 5 Year
Using 2 Wheeler
Of 127 people have already two-wheeler, of them
6.3% people are using since 1 year, 27.55% people
are since 1 to 2 year, 40.94% people are since 2 to 5
year, and 25.20% people are using more than 5 year.

Q. which two-wheeler does you wants to purchase?

Purchase

Frequenc
y Percent
CD Deluxe 18 10.0
Splendor Plus 26 14.4
Passion Plus 32 17.8
Splendor NXG 12 6.7
Pleasure 19 10.6
SuperSplendor 20 11.1
Glamour 16 8.9
Achiever 5 2.8
Karizma 15 8.3
CBZ
17 9.4
X-tream
Total 180 100.0

In 180 respondents, maximum 32 respondents want to

purchase Passion Plus and minimum five respondents want
to purchase Achiever.
 CHAPTER 4- DATA ANALYSISAND
INTERPRETATION

Purchase
CD Delux
Splender Plus
Passion Plus
Splender NXG
Pleasure
Super Splender
Glamour
Achiever
Karizma
CBZ X-tream
Purchase age Crosstabulation-

Age Total
18 - 25 26 - 35 36 – Above
50 50
Purchase CD 3 8 6 1 18
Deluxe
Splendor 8 8 6 4 26
Plus
Passion 9 16 6 1 32
Plus
Splendor 5 6 1 0 12
NXG
Pleasure 13 6 0 0 19
Super 5 11 4 0 20
Splendor
Glamour 5 10 1 0 16
Achiever 4 1 0 0 5
Karizma 6 8 1 0 15
CBZ 12 4 1 0 17
Xtream
Total 70 78 26 6 180
Purchase income Crosstabulation-

Income Total
Less 6,001 12,001 17,001 Above
Than - - - 25,000
6,000 12,000 17,000 25,000
Purchase CD 10 7 1 0 0 18
Deluxe
Splendo 5 11 6 3 1 26
r Plus
Passion 3 15 7 4 3 32
Plus
Splendo 0 9 2 0 1 12
r NXG
Pleasure 0 5 6 5 3 19
Super 0 7 5 2 6 20
Splendo
r
Glamour 1 4 5 0 6 16
Achiever 0 1 1 3 0 5
Karizma 0 1 1 5 8 15
CBZ 0 6 6 2 3 17
Xtream
Total 19 66 40 24 31 180
 Purchase occupation Crosstabulation-

Occupatio Total
n
Student Businessm Service Farmer Other
an man s
Purchas CD 1 1 11 4 1 18
e Deluxe
Splendor 2 6 11 4 3 26
Plus
Passion 6 6 16 4 0 32
Plus
Splendor 1 4 5 2 0 12
NXG
Pleasure 10 1 5 1 2 19
Super 3 2 10 3 2 20
Splendor
Glamour 3 4 7 0 2 16
Achiever 1 2 2 0 0 5
Karizma 6 5 3 1 0 15
CBZ 9 2 6 0 0 17
Xtream
Total 42 33 76 19 10 180
 Purchase education Cross tabulation-

education Total
Below HSC Graduate Post Others
HSC Graduat
e
Purchase CD 11 7 0 0 0 18
Deluxe
Splendor 4 13 7 2 0 26
Plus
Passion 6 6 13 6 1 32
Plus
Splendor 0 7 4 1 0 12
NXG
Pleasure 0 7 8 4 0 19
Super 0 7 10 3 0 20
Splendor
Glamour 1 2 11 2 0 16
Achiever 0 2 1 2 0 5
Karizma 0 1 8 5 1 15
CBZ 1 2 9 5 0 17
Xtream
Total 23 54 71 30 2 180
TWO WHEELERS PRODUCTION TREND

Category 2017-18 2018-19 2019-20 2020-21 2021-22

Scooters 937506 848434 935279 987498 1020013

Motorcycles 2906323 3876175 4355168 5193894 6201214

Mopeds 427498 351612 332294 348437 379574

Grand Total 4271327 5076221 5622741 6529829 7600801

TWO WHEELERS DOMESTIC SALES TREND

Category 2017-18 2018-19 2019-20 2020-21 2021-22

Scooters 908268 825648 886295 922428 908159

Motorcycles 2887194 3647493 4170445 4964753 5815417

Mopeds 408263 338985 307509 322584 332741

Grand Total 4203725 4812126 5364249 6209765 7056317

TWO WHEELERS EXPORTS TREND

Category 2017-18 2018-19 2019-20 2020-21 2021-22

Scooters 28332 32566 53687 60699 83873

Motorcycles 56880 123725 187287 277123 386202

Mopeds 18971 23391 24078 28585 43181

Grand Total 104183 179682 265052 366407 513256

 CHAPTER 5-
FINDINGSANDCONCLUSION,RECOMMEN
DATIONS

FINDINGS AND CONCLUSION:

1-Most of the Passion and Pleasure are purchased

by young generation 18 to 20 because they
prefer stylish look and rest of the models of Hero
are purchased by daily users who need more
average of bike than looks.
2-Hero is considered to be most fuel-efficient bike
on Indian roads.
3-Service and Spare parts are available
throughout India in local markets also.
4-While buying a motorcycle economy is the main
consideration in form of maintenance cost, fuel
efficiency.
5-Majority of the respondent had bought their
motorcycle more than 3 years.

RECOMMENDATIONS

❖ According to respondents Hero dealers not

provide better service, so dealer should
have to train service provider so that they
courteous with their customers.

❖ Most of customer can desire better service

from dealer, so company can suggest
dealers to improve their service and also
guideline about service improvement,
otherwise directly impact on sells.

❖ Most of customer can desire two-wheeler

more powerful in affordable price, so
marketer can consider those points and
improve technology and try to satisfy
customer’s desire want.

❖ Dealer communicates with customer and

gives awareness about unique features of
Hero-Honda and also solves their confusion
& misunderstanding because most of
 people have not aware about their unique
features.

BIBLIOGRAPHY

1-Philip Kotler, ‘marketing management’

Prentice Hall of India Pvt Ltd, New Delhi.
2-C.R. Kothari, ‘Research Methodology’,
Vishwas Publication, New Delhi.
3-Annual report of HERO MOTOCORP.
[Link]/history
[Link]/wiki/preference
[Link]/twowheeler
[Link]
QUESTIONNAIRE

Myself Vatsal Jaiswal, student of B.B.A.-5 th,Lucknow Public

College Of Professional,Lucknow doing this
summertraining,“To know customer preference about
Hero two-wheeler. This study is for
academic purpose only.

1. Do you have two-wheeler?

Yes [] No [ ]
If yes then go to question no. 2.
If No then go to question no. 4

2. Which company’s two-wheeler you have?

Hero [ ]
Honda [ ]
TVS [ ]
Bajaj [ ]
Other (specify) ________________
3. Since, how long have being you using two-wheeler?
Since 1 year [ ]
1 to 2 year [ ]
2 to 5 year [ ]
More than 5 year [ ]

4. Answer the statement related to your opinion with

two-wheeler you want
Give the following rate:

Strongly disagree 1
Disagree 2
Neutral 3
Agree 4
Strongly agree 5

a. It should be stylish & stunning look 1 2 3 4 5

b. It should give good mileage. 1 2 3 4 5

c. It should have low maintenance. 1 2 3 4 5

d. It should have affordable price. 1 2 3 4 5

e. It should be powerful. 1 2 3 4 5

f. It should have low weight. 1 2 3 4 5

g. It’s dealer should give better service. 1 2 3 4 5

h. Company should give warranty on two-wheeler. 1 2 3 4 5

i. Two-wheeler should give more resell value. 1 2 3 4 5

5. Which model of Hero you have interest to purchase.

1. CD-delux [ ]2. Splendor plus [ ]

3. Passion plus [ ]4. Splendor NXG [ ]
5. Pleasure [ ]6. Super slender [ ]
7. Glamour [ ][Link] [ ]
9. Karizma [ ]10. CBZ- X-tream [ ]

6. Answer the question related to your opinion with Hero two-

wheeler.

Give the following rate:

Strongly disagree 1
Disagree 2
Neutral 3
Agree 4
Strongly agree 5
a. Hero has stylish & stunning in look 1 2 3 4 5
b. Hero gives good mileage. 1 2 3 4 5
c. Hero has low maintenance. 1 2 3 4 5

d. Hero has affordable price. 1 2 3 4 5

e. Herois powerful. 1 2 3 4 5

f. Herohas low weight. 1 2 3 4 5

g. Herodealer provide better service. 1 2 3 4 5

h. Herogives warranty on two-wheeler. 1 2 3 4 5

i. Hero gives more re-sell value. 1 2 3 4 5

7. From where you came to know about Metro Motors?

Friend [ ] Relatives [ ]
Collegians [ ] Spouse [ ]
Advertisement [ ]
Others (Please specify) _____________________________

8. What is your planning to purchase Hero?

1. In coming 7 Days. [ ]
2. In coming 15 Days. [ ]
3. In coming 1 Month. [ ]
4. In coming 3 months. [ ]
5. In coming 6 months. [ ]
Demographical contents:

Age:

18-25 [ ] 26-35 [ ]
36-50 [ ] Above 50 [ ]

Gender:

Male [ ] Female [ ]

Monthly House hold income:

Less than 6,000 [ ]6,001-12,000[ ]12,001-17,000[ ]17,001-25000[ ]Above

25000[ ]

Occupation:

Student [ ] Businessman [ ] Serviceman [ ]

Farmer [ ] Others [ ]

Education:

Below HSC [ ] HSC [ ]

Graduate [ ] Post Graduate[ ]
Others (Please specify) _____________________________