A
MICRO-PROJECT REPORT
On
“Market Survey on Ice-Cream”
Has been submitted by
Ms. Awari Sakshi Keshav
[Link] Apeksha Satish
[Link] Vashinavi Devidas
[Link] Shalu Balu
[Link] Sakshi Vijay
Under The Guidance of
[Link]
GENERAL SCIENCE AND HUMANITY DEPARTMENT
AKOLE TALUKA EDUCATION SOCIETY’S
FACULTY OF POLYTECHNIC, AKOLE
ACADEMIC YEAR - 2022-23
CERTIFICATE
This is to certify that the Micro-Project Report entitled
“Market Survey on Ice-Cream”
Has been submitted by
Ms. Awari Sakshi Keshav
[Link] Apeksha Satish
[Link] Vashinavi Devidas
[Link] Shalu Balu
[Link] Sakshi Vijay
As a partial fulfillment of the prescribed syllabus of Subject,
Entrepreneurship Development (EDE) (Micro-Project) of Third Year
Diploma in Computer Engineering
[Link] Prof. S.B.
Deshmukh
Project Guide & Subject Teacher Head of Department
Prof .[Link]
Principal
ACKNOWLEDGEMENT
It is privilege to acknowledge with deep sense of gratitude to our seminar guide
[Link] for their valuable suggestions throughout our course of study.
We express our gratitude to Head of Department Prof. S.B. Deshmukh for his
kind help & co-operation.
We also take this opportunity to thank all our colleagues who backed us interest by
giving useful suggestions & all possible help without whose help & moral support
it would not has been possible to complete this report.
By –
Ms. Awari Sakshi Keshav
[Link] Apeksha Satish
[Link] Vashinavi Devidas
[Link] Shalu Balu
[Link] Sakshi Vijay
Under The Guidance of
[Link]
Introduction
Ice cream is a sweetened frozen food typically eaten as a
snack or dessert. It may be made from dairy milk or
cream and is flavored with a sweetener, either sugar or an
alternative, and any spice, such as cocoa or vanilla.
Colorings’ are usually added, in addition to stabilizers.
Market survey is the survey research and analysis of the
market for a particular product/service which includes the
investigation into customer inclinations. A study of
various customer capabilities such as investment
attributes and buying potential. This project includes a
detailed report on the survey of ice-cream which will
show different brands and manufacturing companies
creating ice-creams. The report will also include different
graphs showing the market growth or decline status based
on the information acquired during the survey. This
project will contain a survey about ice-cream of different
brands.
Ice cream is a sweetened
frozen food typically
eaten as a snack or
dessert. It
may be made from dairy
milk or cream and is
flavoured with a
sweetener, either sugar or
an alternative, and any
spice, such as cocoa or
vanilla. Colorings’ are
usually added, in
addition to stabilizers.
Market survey is the
survey research and
analysis of the market for
a particular
product/service which
includes the investigation
into customer inclinations.
A study of
various customer
capabilities such as
investment attributes and
buying potential.
This project includes a
detailed report on the
survey of ice-cream which
will show
different brands and
manufacturing companies
creating ice-creams. The
report will also
include different graphs
showing the market
growth or decline status
based on the
information acquired
during the survey.
This project will contain a
survey about ice-cream of
different brands.
Ice cream is a sweetened frozen food typically eaten as a snack or dessert. It may be made from dairy
milk or cream and is flavoured with a sweetener, either sugar or an alternative, and any spice, such as
cocoa or vanilla. Colorings’ are usually added, in addition to stabilizers. Market survey is the survey
research and analysis of the market for a particular product/service which includes the investigation into
customer inclinations. A study of various customer capabilities such as investment attributes and buying
potential. This project includes a detailed report on the survey of ice-cream which will show different
brands and manufacturing companies creating ice-creams. The report will also include different graphs
showing the market growth or decline status based on the information acquired during the survey. This
project will contain a survey about ice-cream of different brands.
Ice Cream Industry Profile in India
Ice Cream Industry Profile in India
The ice cream industry in India is in many ways, reflective of the overall
population distribution. The country’s population is primarily rural with
approximately 65% of the population living in villages with a population of less
than 5,000" this means there are well over 150,000 villages with a combined
population in excess of 650 million. This has contributed to a highly fragmented
industry that by many estimates has over 70,000 ice cream entities. Many of these
are single family operations where the product is made either in the home or in
very small factories and sold on the streets. The 350 million remaining people are
concentrated in the cities where the industry is reasonably concentrated in the
hands of a few international and domestic firms.
It is estimated that only 30% of the entire market is “organized” and the industry
meets the classic definition of a fragmented industry, that is, one where there is an
absence of market leaders with the power to shape industry events.
Ice cream or ice-cream is a frozen dessert usually made from dairy products, such
as milk and cream, and often combined with fruits or other ingredients and flavors.
Most varieties contain sugar, although some are made with other sweeteners. In
some cases, artificial flavoring’s and colorings are used in addition to (or in
replacement of ) the natural ingredients. This mixture is stirred slowly while
cooling to prevent large ice crystals from forming; the result is a smoothly textured
ice cream.
Organized Ice Cream Industry in India:
When looked at closely, about half the organized market is dominated by dairy
giants like Amul (ice cream biz contributes only 5%of its turnover) & mother dairy
adding another 22% for the regional players. Between Vadilal, Kwality walls,
Cream bell and handful of premium brands there’s about 40%of the cone. Our
organized ice-cream industry is worth about only 1800 crores in India & growing
at 15%.
Market Competitions shares:
One of the top reasons for Amul (38% mark et share) being market leader is that
distribution/reach defines sales. It is an area of work for pure play ice –cream
companies. India’s largest FMCG company HCL , Kwality Walls(14%) cannot
hide behind the reach and therefore is 2nd largest player followed by Vadilal
(12%),Mother dairy((8%) & Cream Bell (6%)
Market SWOT Analysis :( Strength, Weakness,
Opportunities &Threats)
An ice cream is a refrigerated product and another therefore has
limited shelf life
Orange bar Mango Dolly Choco bar, Kesar kulfi, cornetto, Feast,
Cassata are 90% of time consumers ask the flavor’s.
Ice cream majors however have been focusing on reach, pricing
&impulse buy only
In the last 15 years not much has been done to create brands