Marketing Strategies
There is a huge variety of marketing strategies available to small businesses.
Generally, most businesses use a mix of traditional and digital marketing tools
to help reach as many people as possible. Take a look at some of these popular
ideas to see if any would work for your budding company.
Email Marketing
Email marketing is an incredibly popular approach, with 90% of companies
ranking it as important to their overall success. And we can see why,
as companies earn $42 for every dollar they spend on email marketing.
Email marketing involves collecting interested consumers’ emails and then
sending them informative updates about your products and company. Some
email campaigns function as lead nurturing tools that build interest in your
products over time, while others can include promotions, seasonal deals or
even newsletter updates.
Want to learn more about email marketing, but not sure how to get started?
Check out our list of the best email marketing software to compare our
favorite tools for developing email campaigns.
Direct Mail
If you’re wary of relying too heavily on digital marketing, consider direct mail.
It involves sending promotional materials such as postcards, brochures or
flyers to potential customers you’ve identified through market research. For
example, they might live in your store’s neighborhood, or they might have
abandoned their shopping cart on your website.
Direct mail is one of the most profitable forms of traditional marketing, with a
29% return on investment. It’s particularly fruitful if you want to market to the
Baby Boomer generation, as 31% prefer direct mail over other marketing
channels.
Social Media Marketing
Research estimates that 92% of businesses use social media for
marketing. Social media marketing is so popular because, for the most part,
it’s free to create an account and post content about your brand. And best of
all, each social media channel can help you tailor to a specific audience.
For example, Facebook is excellent for targeting the Baby Boomer generation,
while YouTube, Instagram and TikTok are all better for reaching younger
users. You can use a mix of photos, videos, links and long-form content to
engage and delight your followers.