Intel® PC-Like Embedded Digital Signage Cookbook

Intel® PC-Like Embedded

Digital Signage Cookbook

Version 1.0
15 Jan 2012

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 Intel® PC-Like Embedded Digital Signage Cookbook

Revision Edi tor/Author Description Revision Date

Number

1.0 Chong Lee, David Ting Describes basic digital signage usage model 15/01/2012
& Hong Yet with Mini-ITX Intel® Desktop Boards

Name Contact

Cheng, Norman (Product Marketing Manager) [Link]@[Link]

Chun, Chong Lee (Product Marketing Engineer) [Link]@[Link]

Ting, David (Technical Marketing Engineer) [Link]@[Link]

Tay, Hong Yet (Technical Marketing Engineer) [Link]@[Link]

INFORMATION IN THIS DOCUMENT IS PROVIDED IN CONNECTION WITH INTEL® PRODUCTS. NO LICENSE, EXPRESS OR IMPLIED, BY
ESTOPPEL OR OTHERWISE, TO ANY INTELLECTUAL PROPERTY RIGHTS IS GRANTED BY THIS DOCUMENT. EXCEPT AS PROVIDED IN
INTEL’S TERMS AND CONDITIONS OF SALE FOR SUCH PRODUCTS, INTEL ASSUMES NO LIABILITY WHATSOEVER, AND INTEL DISCLAIMS
ANY EXPRESS OR IMPLIED WARRANTY, RELATING TO SALE AND/OR USE OF INTEL® PRODUCTS INCLUDING LIAB ILITY OR WARRANTIES
RELATING TO FITNESS FOR A PARTICULAR PURPOSE, MERCHANTABILITY, OR INFRINGEMENT OF ANY PATENT, COPYRIGHT OR OTHER
INTELLECTUAL PROPERTY RIGHT. INTEL PRODUCTS ARE NOT INTENDED FOR USE IN MEDICAL, LIFE SAVING, OR LIFE SUSTAINING
APPLICATIONS.
Intel may make changes to specifications and product descriptions at any time, without notice.
All products, dates, and figures specified are preliminary based on current expectations, and are subject to change without n otice.

Intel, processors, chipsets, and desktop boards may contain design defects or errors known as errata, which may cause the product to
deviate from published specifications. Current characterized errata are available on request.

Intel, the Intel logo, Intel Core and Core Inside are trademarks of Intel Corporation in the US and other countries.
*Other names and brands may be claimed as the property of others.
Copyright © 2012 Intel Corporation.

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 Intel® PC-Like Embedded Digital Signage Cookbook

INTRODUCTION

This cookbook provides a guideline for the design of Intel® Desktop Boards into a small mini-ITX form
factor digital signage product. It is meant to guide customers to build a cost competitive system
based on the mini-ITX Intel® Desktop Board for the digital signage market.

Scope
This document consolidates ideas, technical requirements & specifications for delivering an
innovative product based on mini-ITX Intel Desktop Board platform.
This document does NOT:
 Repeat information readily available in standard specifications but will refer to them .
 Address warranty, distribution cost and regional tariff.
 Cover supply chain optimizations.

Audience
The target audience for this document includes:
 System integrators.
 Direct Intel OEM customers.
 Intel® Technology Provider partners.
 Ingredient suppliers.

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References
Please follow the links below for more details:

Intel® Desktop Boards Resource

[Link]
Center

Intel® Desktop Board D525MW [Link] -

motherboards/[Link]

Intel® Desktop Board D2700MUD [Link] -

motherboards/[Link]

Intel® Desktop Board DQ67EP [Link] -

motherboards/[Link]

Supported processors [Link]

Chipset information [Link]

BIOS and driver updates [Link]

Intel® Desktop Boards Mini-ITX

[Link]
Resource Center

Integration information [Link]

Digital Signage recipe based on

Intel® Desktop Board D525MW at [Link]
Intel® ESAA website

Digital Signage recipe based on

Intel® Desktop Board DQ67EP at [Link]
Intel® ESAA website

Intel® Active Management [Link]

Technology technology/?wapkw=active%20management%20technology

Intel® AIM Suite [Link]

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Acronyms

Acronym Expansion

SFF Small Form Factor

BOM Bill Of Material

OS Operating System

ELDT Entry Level Desktop PC

fps Frame Per Second

TCO Total-Cost-of-Ownership

ROI Return-On-Investment

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The Digital Signage Market

Overview
Digital Signage is a form of electronic display that shows information, advertising and other
messages. Digital signs (such as LCD, LED, plasma displays, or projected images) can be found in
public and private environments, such as retail stores and corporate buildings .

Figure 1: Digital Signage usage for airport.

Digital Signage is used for many different purposes. Below are some of the most common Digital
Signage applications:
Public information – News, weather and local (location specific) information, such as fire exits and
traveler information
Internal information - Corporate messages, health & safety, news, etc.
Advertising – Either related to the location the signage is in or just using the audience reach of the
screens for general advertising
Brand building – In-store digital signage to promote the brand and build a brand identity
Influencing customer behavior – Directing customers to different areas, increasing the dwell time on
the store premises
Enhancing customer experience – Applications include the reduction of perceived wait time in
restaurant waiting areas, bank queues, etc., as well as recipe demonstrations in food stores
Enhancing the environment – With interactive screens (in the floor for example) or with dynamic
wayfinding

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Figure 2: Growth of Players by Region Figure 3: Growth of Players by Vertical

2009-2015 (KU). Market 2009-2015 (KU).

Source: Northern Sky Research Analysis 5/09 with CAGR extended out to 2015

Based on the market survey above, the Digital Signage market is expected to grow in the next few
years. The retail market will be the main growth driver with North America projected to have the
biggest market size.

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Market Segments
Table 1 below shows the high-level features that are required on a digital signage system. Graphic
and processor intensive applications will require an Intel® Core™ i7 processor. An Intel® Atom™
processor-based system will be adequate for a basic digital signage application.

Basic  Single-player per screen

 Single-source video/ad content
 Limited content blending
 Low cost, lowest power

 Dynamic content
Mainstream
 Support audience measurement
 Remote/centralized management
 Rich media content blending and
processing
 Interactive
 Multi-media playback

High-End  Extremely interactive

 Wall of displays
 Advanced Anonymous Video Analytics
(Enhanced Audience Measurement)

Table 1: A comparison of digital signage platform featureset

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Intel® Atom™ and Intel® Core™ Solutions

Table 2 below shows detailed technical features that could be supported using Intel® processors.

Basic signage at a Drive higher levels of audience engagement and

great value ROI

Data and Media Intensive

Applications

Smart Security and Manageability

(Intel® vPro™ )

Anonymous Video Analytics

Multi-touch and Multi-user

Interactivity

Encryption and Compression

Intelligent Energy Efficiency

Media Rich Multitasking

Anonymous Video Analytics

Dual HD 1080p Video Playback

Dual display support Note 1

Multi Zone Screen Layout

HW HD Accelerated Decode MPEG2,

VC1, H264

Single 1080p Decode

Limited Content Blending

Table 2: A comparison of features between different platforms

Note 1: Dual-display is only supported in 2011 Intel® Atom™ processor-based desktop boards.

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Intel® Digital Signage Value Proposition

Table 3 below shows the three main advanrages of using an Intel® Desktop Board for a digital
signage system.

Requirements W hy B uild an Intel Digital Signage System?

Intel® Active Management Technology (AMT) is built into

the DQ67EP desktop boad when paired with the
Remote Manageability appropriate processor supporting Intel® vProTM . Intel® AMT
allows out-of-band remote manageability over wired or
wireless LAN and can reduce physical support costs.

Intel® Desktop Boards are designed with energy efficiency

Energy Efficiency in mind, in particular the Intel® Atom TM Processor-based
desktop boards.

Rich Media Content The Intel® Desktop Board D2700MUD will play 1080p
Processing & Blending video files without the need for a discrete graphic card.

Table 3: Advantages of a Intel® Desktop Board based digital signage system

Remote Manageability helps reduce TCO because customers do not need people for on-site support
and an energy-efficient Intel® Desktop Board D2700MUD and D525MW digital signage system
increases customer ROI.

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The Digital Signage Network

Video Wall
Video

Flash
Animation LCD/Plasma/
LED Screens
Digital Media
Advertising Players
Content & Admin
Server

Graphics Interactive
Screens
Networks:
3G/4G
LAN/WAN
Satellite

RSS
Handheld Devices

Figure 4: A Typical Digital Signage Network

Figure 4 shows a typical digital signage network. This diagram helps customers to understand how a
digital signage network might be setup.
Contents are stored on a server. These contents are pushed out to the digital media players such as
those based on Intel® mini-ITX desktop boards. The system will then display the contents onto
different display media (LCD, monitors, etc.).

Intel® Audience Impression Metric (AIM Suite)

What you can measure, you can improve and optimize. Using Intel® AIM Suite technology, digital
signage networks can now be used to gauge the effectiveness of their content by measuring how
much time people spend looking at displays and determining the effectiveness of advertisements at
capturing the attention of an audience. This information allows brands and retailers to tailor
advertising content based on audience behavior and characteristics, helping to show the right
message to the right people at the right time.

The underlying technology for Intel® AIM Suite is called Anonymous Video Analytics (AVA), which
utilizes Intel® Processors and small optical devices connected to a digital signage system. Intel® AIM
Suite software utilizes anonymous face-detection algorithms to aggregate data on how many
people looked at the advertising, how long they watched, and their demographics (e.g. gender and
age bracket). It does all of this while maintaining total anonymity and complete respect for people’s
privacy.

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This targeted advertising approach is enabled by powerful Intel® Core TM i5 and Intel® CoreTM i7
processors, which can run the advanced AVA application while simultaneously playing high-definition
video content on the same computer system.

Figure 5: Intel® AIM Suite

The four elements of the Intel® AIM Suite is shown in Figure 5 above:
 Intel® AIM Suite – The master control application for the AVA solution. It manages instances
of Intel® AIM View and uploads data to Intel® AIM Analytics
 Intel® AIM View – Intel® AIM Suite’s face-detection technology module. The software
analyzes a video stream from an optical device and detects faces of people viewing the
digital signage display, providing information on the number of viewers and their
demographics, viewed content and dwell time
 Intel® AIM Analytics – Web-based reporting system. This cloud-based service provides
advertisers and digital signage networks with a secure means to view their data, generate
reports and enable automated e-mail reports.
 Intel® AIM Manage – Web-based license and sensor management system. This cloud-based
system remotely manages all computers running Intel® AIM Suite.

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Platform Configuration

Hardware – Intel® Desktop Board D525MW

The key ingredients (Processor, Chipset, network, audio, etc.) are embedded in the Intel® Desktop
Board D525MW board. The Processor and the Chipset Thermal solutions are pre-assembled along
with the board. The numbered hardware items in the figure below are described in Table 4 below.

Intel® Desktop Board D525MW Hardware Components

1 Dual-core Intel® Atom™ processor D525 featuring an integrated graphics core (Intel® GMA 3150)
with graphics performance improvements

2 Intel® NM10 Express Chipset, designed to support the new Intel® Atom™ processor

3 Single-channel DDR3 with two SODIMM connectors for 1333 / 1066 MHz memory support (4 GB
maximum, dependent on memory type)

4 One PCI connector

5 PCI Express* Mini Card connector

6 Two SATA ports (3.0 Gb/s)

7 PS/2 ports support keyboard and mouse

8 Eight Hi-Speed USB 2.0 ports

9 Integrated 10/100/1000 Network Connection

10 Six-channel Intel® High Definition Audio

Table 4: Intel® Desktop Board D525MW Features

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Hardware – Intel® Desktop Board D2700MUD

The Intel® Desktop Board D2700MUD supports the latest 2012 Intel® Atom D2700 processor.
Enhancements above the Intel® Desktop Board D525MW include 1080p Full-HD video playback and
dual-independent display while achieving a slightly lower TDP.

Intel® Desktop Board D2700MUD Hardware Components

1 Dual-core Intel® Atom™ processor D2700 featuring an integrated graphics core (Intel® GMA 3650)
with graphics performance improvements

2 Intel® NM10 Express Chipset, designed to support the new Intel® Atom™ processor

3 Single-channel DDR3 with two SODIMM connectors for 1333 / 1066 MHz memory support (4 GB
maximum, dependent on memory type)

4 One PCI connector

5 PCI Express* Mini Card connector

6 Two SATA ports (3.0 Gb/s)

7 PS/2 ports support keyboard or mouse

8 Eight Hi-Speed USB 2.0 ports

9 Integrated 10/100/1000 Network Connection

10 Six-channel Intel® High Definition Audio

11 Dual independent display with DVI-D & VGA Graphics ports

12 Two Serial headers supporting low speed embedded devices

Table 5: Intel® Desktop Board D2700MUD Features

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Hardware – Intel® Desktop Board DQ67EP

The DQ67EP desktop board is an LGA1155 desktop board that supports the 2 nd Generation Intel®
CoreTM processors and Intel® Vpro TM Technology. This platform provides remote manageability via
Intel® Active Management Technology (Intel® AMT) and the extra processing power required for
applications such as multiple High-Definition (1080) videos and Intel® AIM.

Intel® Desktop Board DQ67EP Hardware Components

1 Intel® Core™ i5 and Intel® Core™ i3 processors in the LGA1155 package

2 Intel® Q67 Express Chipset

3 Dual channel DDR3 1333/1066 MHz, 2 DIMMs, 16 GB maximum & supports memory Over
Clocking, Over/Under Voltage

4 One PCI Express*2.0 x16 Graphics Slot

5 PCI Express* Mini Card connector

6 Four SATA ports (3.0 Gb/s)

7 One Serial Header

8 Twelve Hi-Speed USB 2.0 ports

9 Integrated 10/100/1000 Network Connection

10 Eight-channel Intel® High Definition Audio

11 Triple display with DisplayPort, DVI-I & DVI-D Graphics ports

Table 6: Intel® Desktop Board DQ67EP Features

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Software – Ryarc Campaign Manager* 3.0

Ryarc Campaign Manager* is a digital signage single platform software solution that centrally
manages, controls and distributes content to:
 Public screens, projectors, LED, etc.
 Audio (audio channel / retail radio)
 Corporate communication – screen saver player for desktops and laptops
 Interactive screens and kiosks
Campaign Manager allows publishing of content which can be common, or unique among any number
of display devices.

Multi Zone Screen Layout

The Screen Designer allows a user to create and manage unlimited screen "Zones" on a screen.
All standard graphic formats - Movies, Flash*, Live TV, Web Pages, Images, Streaming, Interactive
Content, HD Content, etc.
Each zone can contain its own individual playlist.
Screens can be defined as per Landscape or Portrait, and as per different aspect ratios - 4:3, 16:9,
etc.

Figure 6: Campaign Manager – User Interface

Screens can be defined and designed as per Landscape or Portrait and as per different aspect ratios
- 4:3, 16:9, 16:10, etc.
The Screen can also be designed using Pixels for specifying target screen resolution.
Pop-up zones can be used to play media items in a zone which appears and disappears based on
specific intervals. Any zone can be configured to be a pop-up zone.

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Supported Media Format

Campaign Manager* supports all standard media formats - All Standard Images, Shockwave / Flash*,
RSS Feeds, Live Analogue Television, DVB Format Digital TV, Live Video Capture (DVD, Web Cams,
CCTV etc.), XML, Web Pages, Windows Media Formats, Advanced Systems Format, DivX, Windows
Media Video, Windows Media Video High Definition, Microsoft Digital Video Recording*, Audio Visual
Interleave (AVI), MPEG-1 (.mpeg, .mpg, .m1v), MP4 (.mp4) - With 3rd Party Codec.

Scheduling Feature
Campaign Manager* has a powerful scheduling feature that allows users to schedule the content as
required.
Each media items can have their own activation and expiration dates or they can follow the
Campaign activation and expiry dates as per Campaign Scheduling created by the users.

Multi-Instance Support
If two or more computer screens are connected to different video outputs on one digital signage
system, a separate content can run on each of the screens.

Stretch Content Across Screen

Digital Signage players can also be configured to stretch across multiple screens.

Unlimited Tickers
Users can publish any number of tickers they want which could be Static (what you type is what you
see) or Dynamic (can take RSS feeds). Users can also selectively Show or Hide the ticker on the
screen when a particular content is played.

Multiple Campaigns to the Same Screen

Campaign Manager* allows users to publish multiple campaigns to the same screen each having
different screen design or content and allowing priority control.

Grouping and Categorization

Screens can be grouped and categorized. The content can be narrowcast and targeted to individual
screens or as per grouping and categorization.
Individual audio volume and balance levels can be set from the Campaign Manager for individual
media files.
Adjusting the balance can also be used to split the audio channels for Dappler and Campaign
Manager Player to avoid audio overlapping when running both applications simultaneously.

Emergency Messaging/Localized Content Play on Trigger

Campaign Manager* has a trigger features that allows any emergency content to interrupt existing
content being played on the screen and start playing the emergency content.

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Remote Commands
Campaign Manager* allows users to issue remote commands such as custom serial commands (For
TV control), restart player, get device information, etc.

Network Agnostic
Campaign Manager* works on any type of IP based network - LAN, Internet, VPN, VSAT, IPLC, GPRS
etc. Campaign Manager supports unicast as well as multicast.

Alerts to Administrator
Digital Signage players can automatically send an email to the administrator in case of any problems.

Security Protection
Campaign Manager* has built-in security features including groups and user based security.

Password Protection on Player Exit

Password protection can be set and prompted when users attempt to close the player.

Pooling Feature
Campaign Manager* has a unique pooling feature that allows users to create pools of related files
which are then used for randomized playback based on cyclic patterns. 'Pool Patterns' can be
created to emulate structured playlists similar to those used in commercial radio and TV
broadcasting.

Intel® Active Management Technology Support

Intel® Active Management Technology integration into Campaign Manager provides pow erful tools
that help customers manage remote assets, reduce downtime and reduce costs by avoiding site
visits. This feature will be available if remote managing an Intel® vPro™ board (Example: Intel®
Desktop Board DQ67EP).

Intel® AIM Suite support

Intel® AIM Suite integrated into Campaign Manager 3.0 as Conditional Play. It provides support for
Anonymous Video Analytics which collects viewer data and enables specific content to be played
according to viewer demographics (e.g. age group and gender) detected from a front-facing camera.

Node Server
Helps save bandwidth cost and requirement. Node server allows one player in a group to act as the
master player which downloads all the heavy content files on behalf of other players which then
pick up their content locally over LAN. This helps in saving bandwidth costs as well as time.

Live TV and Camera Feeds

Users can configure up to 52 different live TV channels or camera feeds per screen and control
which part of the screen users want to show them or at what intervals users want to show them.

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Campaign Playback Reports

Ryarc Campaign Manager* comes bundled with Neptune which provides proof of playback reports.

Software – Xibo*
Xibo* (pronounced eX-E-bO) is an an open source, multi-display, multi-zone, fully scheduled digital
signage solution controlled from a centrally managed web interface. It simplifies digital signage to
make it easy for any user to create creative digital signage campaigns. Creating engaging displays is
achieved in three single steps:

 Layout – create a layout for the campaign

 Content – add content to the layout

 Schedule – create a play schedule for individual or groups of screens

Figure 7: Xibo* running on Ubuntu* Linux

Combine its open-sourced architecture with its support for Ubuntu-based platforms and Intel®
Desktop Boards D525MW or D2700MUD based on the Intel® AtomTM processor, Xibo allows
customers to create entry-level and low-cost digital signage platforms.

Xibo* is released under the Affero GNU Public License v3 or any later version. Software support is
covered by the developers themselves and not through Intel®.

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Digital Signage Recipes

Recommended Platform Configuration

Table 7 below describes the recommended platform hardware configuration when running either
Ryarc Campaign Manager* or Xibo*. Customers should validate their usage models with these
recommendations and fine-tune if needed. Note that server requirements are not listed and would
depend on the number of screens being managed.

Ryarc Campaign Manager*

Ingredients Xibo* Without Conditional Play With Conditional Play
or vPro and vPro

Intel 2nd Gen CoreTM i5

Processor Intel® Atom TM Intel® Atom TM
with vPro

Desktop Board D525MW or D2500MUD D525MW or D2500MUD DQ67EP

Memory 1 GB 2 GB 2 GB

Intel® 82574L Gigabit Intel® 82574L Gigabit Intel® 82579LM Gigabit

Network interface Intel® Centrino® Wireless Intel® Centrino® Wireless Intel® Centrino®
N 1000 N 1000 Advanced N 6205

Ubuntu* 10.04 LTS,

Windows XP* (SP3), Windows XP* (SP3), Windows 7*, Windows
Operating System
Windows 7*, Windows Embedded System 7*
Embedded System 7*

Logitech* Quickcam
Video capture device N/A N/A
C615
Table 7: Platform Requirements for Xibo* and Ryarc Campaign Manager*

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Ryarc Campaign Manager* 3.0 Quick Start Guide

This recipe uses the following setup for a digital signage system with Intel® AMT and Intel® AIM
enabled.
 Mini-ITX Board – Intel® Desktop Board DQ67EP
 Processor –2nd Generation Intel® Core i5-2400S
 Memory – 2 GB DDR3 SO-DIMM
 Hard Disk – 40 GB Intel® Solid State Drive
 Optical Device – Logitech® Quickcam C615
 Network Interface – Intel® Centrino® Advanced N 6205
 Chassis – 4-litre mini-ITX chassis
 Operating System – Windows Embedded System 7*
 Display Screen – 46" LCD TV (Supports up to 1080p resolution)

The Intel® Desktop Board DQ67EP digital signage player is connected via wireless to a Campaign
Manager Realm* server. The campaign administrator can connect to the Realm server using a normal
laptop or desktop PC via wired or wireless connection.
Figure 6 below shows the actual network setup for this recipe. The laptop can control one or many
client systems.

Laptop Server 46” Full HD L CD TV

DQ67EP

Wireless Wireless VGA

Figure 8: Ryarc Campaign Manager* Network Setup

This guide will not cover the installation of a Campaign Manager server or client , Intel® AIM suite or
Intel® Vpro technology. Please contact your representative from Intel® or Ryarc® for details on the
installation and activation of these technologies. It will instead focus on setting up campaigns and
configuring Campaign Manager to take advantage of Intel® AIM Suite and Intel® VproTM technology

The laptop be called the “admin console” while the digital signage player based on the Intel® DQ67EP
Desktop Board will be the “player”.

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1. Log in to the Campaign Manager* server. Campaign Manager* 3.0 uses a central server to host
multiple projects. A project can consist of multiple users, campaigns and screens. A digital
signage service provider could create and administer multiple projects for multiple customers.

2. Select the appropriate project and you will be presented with the main interface. Users can
access all aspects of Campaign Manager* from this interface, such campaigns, players and user
access rights.

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3. Select Channels on the left sidebar to show all available channels dedicated to this project.
Channels are a compilation of campaigns which players can “tune in to”. Right click-on the screen
on the right to add a new channel.

4. Enter a channel name and then click x to save and close.

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5. Select the channel that you have just created and click on Create Configuration File on the
ribbon. Campaign Manager* will automatically create a settings file that you need to transfer
to the player. Copy it to your USB flashdrive and plug it into the player.

6. On the CMS player, launch the Ryarc CM Player Configuration. Click on File followed by
Configure and select the settings file you created. A message will confirm that the player has
been configured. Click OK. The player will now know how to contact the server for content and
administration.

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7. Click on General Settings in the sidebar and click the checkbox to Enable Intel AIM Conditional
Play. This will enable Intel® AIM.

8. Back to the admin console. Click on Players in the sidebar and confirm that your player has
been added to the database and is currently online. The name of the player is its Win7
computer name. You may need to wait a while, or click Force Synchronize to refresh it.

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9. Click on Campaigns in the sidebar and right click in the right pane. Select New to add a new
campaign. Give your campaign a title.

[Link] on What in the sidebar. The first thing that you need to do is to set the resolution for the
campaign. Enter width and height corresponding to the monitor attached to the player.

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[Link] can define multiple zones to show different media. So let’s start by creating 3 zones, one
for video and two for posters and banners. Click on the Add Zone button twice to add 2
additional zones. Resize and arrange them as shown in the example.

[Link] on Zone 1 in the Preview of Current Zones pane to select Zone 1. Click on Add -> File to
add media to it. Point explorer to the correct folder and select at least three videos.

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13. We can now add Conditional Play to the video files. Select the second video to highlight it and
click on the Conditional Play button at the top.

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14. Click on Add Condition on the right sidebar and select the Intel AIM AVA tab at the bottom.
Add these conditions:
 History Range – Instant Data
 Gender – Mostly Female

This means that the second video will only play if the viewers are mostly female for 10
seconds before it is scheduled to play in the playlist. Check that the Condition Summary is as
pictured.

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15. Now click on the third video and set its Conditional Play conditions to:
 History Range – Instant Data
 Gender – Mostly Male
So this video will only play if the viewers are mostly male. Check that the Condition Summary
is as pictured, and then clicks the x button to close it.

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[Link] can add other types of the media in the other zones, just repeat step 12. Steps 13 and 14
can be repeated if you wish to add Conditional Play as well.

17. Next we need to set a schedule for when the campaign will play. Click on When in the sidebar.
At the top, for Schedule Starts, click on Now. Then enter 1 for Number and Days for Units.
This will set the campaign to play for a period of 24 hours starting now.

18. Next we Next we need to select which channel our campaign will play on. Click on Where in
the sidebar. Choose the channel you created earlier from the Available Channels list and click
the “>” button to add it to the Targeted Channels list.

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[Link] are now ready to publish our campaign. Click the Publish icon at the top and select Yes to
save. It may take a few minutes for the content to reach the player.

[Link] will notice that the first video will continue to loop as long as there is no audience
presented in front of the camera. If a mostly female audience is presented in front of the
camera, the second video will play. If the audience is mostly male, then the third video will
play. The pictures must be presented at least 10 seconds before the end of the current video
in order to affect the playlist.

[Link] Manager* also supports some Intel® vPro TM Technology. On the admin console, click
on Players in the left sidebar. Right click on the player corresponding to the physical player
and select AMT Commands followed by Power Off.

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[Link] the AMT username and password that was set on the player. If vPro was configured
properly then the player should power off. You can select AMT Commands followed by Power
On to turn on the system again.

Xibo* Quick Start Guide

This recipe uses the following setup for a low-cost open-sourced digital signage system with the
Intel® Desktop Board D525MW. The Intel® Desktop Board D2700MUD can also be used if 1080p Full
HD or dual-independent display is needed.
 Mini-ITX Board – Intel® Desktop Board D525MW
 Processor – Intel® Atom D525 processor
 Memory – 2 GB DDR3 SO-DIMM
 Hard Disk – 160 GB hard disk drive
 Network Interface – Intel® Centrino® Wireless N 1000
 Chassis – 4-litre fanless mini-ITX chassis
 Operating System – Ubuntu* 10.04 LTS
 Display Screen – 46" LCD TV (Supports up to 1080p resolution)

The Intel® Desktop Board D525MW digital signage player is connected via wireless to a Xibo* server.
The campaign administrator can connect to the Xibo* server using a normal laptop or desktop PC via
wired or wireless connection.
Figure 6 below shows the actual network setup for this recipe. The laptop can control one or many
client systems.

Laptop Server 46” Full HD L CD TV

D525MW

Wireless Wireless VGA

Figure 9: Xibo* Network Setup

This guide will not cover the installation of an Ubuntu* 10.04, Xibo* server or Xibo* player. Please
contact your representative from Intel® or Xibo for details on the installation details. It will instead
focus on setting up campaigns in Xibo*.

The laptop be called the “admin console” while the digital signage player based on the Intel®
D525MW Desktop Board will be the “player”.

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1. On the player, launch the Xibo* Client Options. This is where you configure the player and tell it
where to find the server. Enter the information as shown in the screenshot for URL, server key
and collection interval. Click Save once you’re done.

2. Click on the Register Display tab. Enter a display name such as d2700mud-player and
click on Register. The player will now send a request and the Results would read “Display
added and is waiting licensing approval from an Administrator”. Click the “x” button to
exit.

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3. Launch the Xibo* Client. We can now move over to the server.

4. To connect to the Xibo* database on the server, launch a web-browser and enter the
URL or IP address of the server. Enter the correct credentials when presented with the
login screen.

5. We need to first grant access to the player. Click on Management followed by Display

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6. Look for the display name that you entered earlier. In this example, its d2700mud-
player. Click on Edit for that line item.

7. Ensure that License Display is set to Yes and click Save. This will add the player to the
Xibo* database. Click OK to confirm. You should notice within the next minute that the
player is now playing a default layout.

8. Now we can create a campaign. Click on the Layout tab followed by Add Layout. Enter a
name for your layout and select Full Screen (16:10) under Template. Click Save.

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9. Click on Background. Under Background Image, select the drop down menu and choose a
background. For this example, we are using a picture of an UltrabookTM. Ensure that the
Resolution is set to 16:10 Widescreen Monitor. Click Save to continue. With Xibo*, you
can enhance campaigns with custom backgrounds.

[Link] now the first region or zone is covering the entire screen. Drag the corners and
sides to resize it so that it fits within the Ultrabook TM screen.

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[Link] click the region and you can add media to it. You can either add files from the
hard drive or from the library if you have loaded it in earlier. We will assume that the
required media has been loaded into the library, so click Library.

[Link] the Type drop-down list to select Video and select a few of the videos in the
Library. Click Assign to confirm the selection.

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[Link] the timeline view, you can drag and drop the different videos to change their
sequence of play. Click Close to return to the main design screen.

14. Right click on the layout designer anywhere outside the first region and select Add
Region. Drag the new region to an area on the right of the Ultrabook and resize it
roughly 150 x 150.

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[Link] click this region and click on Library. Change the drop-down selection to image
and choose a few. In this example, we are choosing an Intel® logo and some product
badges. Click on Assign. From here you can change the sequence of play. Click Close once
you’re done.

[Link] we are ready to publish the campaign. Click on Schedule Now. Set the duration to
24 hours. Select d2500mud-player and click Save and OK. The campaign will start to play
on the player within a few minutes.

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Intel® Enabled Solutions Acceleration

Alliance (Intel® ESAA)
Overview
The Intel® Enabled Solutions Acceleration Alliance (Intel® ESAA) gives resellers and direct Intel OEM
customers access to a wide range of pre-validated configuration guides ("recipes") jointly developed
by Intel with independent hardware and software vendors (IxVs).
A one-stop resource for pre-validated hardware and software solutions, Intel® ESAA helps its
members build relationships, reduce engineering costs, and compete with products based on the
proven reliability of Intel® Server, Workstation and Desktop Products.
Customers can have faster time to market using recipes that provide step-by-step installation
instructions. Intel® ESAA recipes also reduces engineering costs with access to pre-validated and
proven technologies because customers will have the confidence that the recipes have been
validated by Intel.
The Intel® Desktop Board D525MW and DQ67EP in a digital signage/digital security and surveillance
Microsoft Windows 7 Embedded* 64 Bit system PC is now available with the following information:
 Thermal test report
 Acoustic test report
 Energy Star 5.0 test report
 Intel® WHQL Reseller Program information
Please visit the following website for more information on Intel® ESAA:

[Link]/go/esaa

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Appendix A – List of Mini-ITX Chassis

For a full list of recommended Mini-ITX chassis, please refer to [Link]

In-Win* BP655

Model BP-655

Case Type Mini-ITX PC (DO/DH)

Dimension (mm) and size 265 (W) x 310 (D) x 100 (H) = 8.2L

Driver Bays ODD: Std x 1 (external) or HDD: 3.5” x 1 (internal)

Expansion 1x Low Profile Card Slot

Front I/O USB 2.0 x 2; HD-Audio x2

System Cooling System fan 80 x 80 x 25mm

PSU Internal TFX 200W, 12v

Safety Meets RoHS, CE and FCC class B requirements

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Winsis* WT-02

Model WT-02

Case Type Mini-ITX PC (DO/DH)

Dimension (mm) and size 276 (W) x 320 (D) x 91(H) = 8L

Driver Bays ODD: Standard ODD (external) x 1

HDD: 3.5” desktop HDD

Front I/O USB 2.0 x 2; HD-Audio x 2;

System Cooling 60mm fan optional

PSU TFX 200W

Expansion 1x Low profile slot OR 1x full height with riser, card reader

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Super* MX-31 (10.6L)

Model MX-31 (MP)

Case Type Mini-ITX

Dimension (mm) and size 331 (D) x 200 (W) x 160,(H) = 10.6L

Driver Bays ODD : Slim (internal)

HDD: 3.5” *2 (internal)

Expansion Slot x1

Front I/O USB*2;MIC*1;SPK*1;IEEE 1394*1 (optional)

System Cooling Front: 80mm x1 (optional)

Rear: 80 or 120mm x1 (optional)

PSU Standard ATX

Thermal 65W TDP CPU

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