PURPOSIVE COMMUNICATION – GROUP 2 PRESENTATION
I. Introduction
- Title: Purposive Communication
- Group: Group 2
- Objectives:
- Understand fundamental principles of effective communication.
- Explore rules of effective communication.
- Compare and contrast sender and receiver principles.
- Understand the practical use of verbal communication.
- Learn the importance of visual communication.
- Master characteristics of effective written communication.
II. Principles of Communication
- 7 C’s of Effective Communication:
- Conciseness: Be brief and to the point. Avoid unnecessary words.
- Clarity: Use simple language and avoid jargon. Be clear and easy to
understand.
- Courtesy: Be respectful and polite. Consider the receiver’s feelings.
- Consideration: Focus on the receiver’s needs and perspective. Tailor your
message to them.
- Completeness: Include all necessary information. Ensure the message is
complete.
- Correctness: Ensure accuracy in facts and grammar. Avoid mistakes.
- Concreteness: Use specific examples and avoid vague statements. Be
specific and provide details.
III. Rules for Effective Communication
- Steps to Help Get Your Message Heard and Understood:
- Set the Stage: Provide context and purpose for the communication.
- Know Your Audience: Communicate in a language they understand.
- Stick to the Point: Focus on the main message and avoid irrelevant
information.
- Keep it Concise: Use as few words as necessary.
- Recap Back to the Purpose: Reiterate the main point at the end.
IV. Guiding Principles: Receiver vs. Sender
- Receiver Principles:
- Wait for the speaker to finish before reacting.
- Hone listening skills.
- Focus on substance, not style.
- Filter out emotionally-charged language.
- Minimize distractions.
- Use critical thinking skills.
- Sender Principles:
- Use verbal feedback to confirm understanding.
- Avoid personal attacks.
- Describe behavior, don’t judge.
- Be specific.
- Consider the receiver’s abilities.
- Check for understanding.
V. Oral Communication
- Benefits:
- Immediate feedback.
- Effective for conveying emotions.
- Promotes engagement and interaction.
- When it’s Handy:
- Receiver is not interested in reading.
- Feedback is crucial.
- Emotions are high.
- Receiver is busy.
- Persuasion is needed.
- Discussion is required.
- Criticism is involved.
- One-on-one contact is preferred.
VI. Visual Communication
- Definition: Conveying information through visual elements.
- Elements: Images, videos, data visualizations, typography, maps.
- Importance:
- Enhances understanding.
- Simplifies complex ideas.
- Improves retention.
- Appeals to diverse audiences.
- Condenses information.
VII. Written Communication
- Definition: Using written words to communicate.
- Essential Characteristics:
- Clarity: Easy to understand.
- Conciseness: Brief and to the point.
- Accuracy: Factual correctness.
- Organization: Logical structure.
- Proofreading: Error-free.
- When it’s Essential:
- Reference needed later.
- Complex message requires study.
- Procedure is involved.
- Large audience requires a letter or memo.
VIII. Activity and Conclusion
- Activity: (The presentation likely includes an activity or exercise here).
- Conclusion: Thank you for listening.
Remember: These notes are a starting point. Add your own insights,
examples, and questions as you review the presentation.